Social Media Trends in Higher Education
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Presentation for the Tennessee Alliance for Continuing Higher Education (TACHE) conference on November 11, 2010 in Franklin, TN. Content covers social media trends and strategies used to connect and engage with continuing education students and adult learners.
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Social Media Trends in Higher Education
- 1. Social Media Trends in Higher Education Michael Dixon II | @mdixonii
- 3. Social media describes the online technologies and practices used to share content, opinions, insights, experiences, perspectives and media.
- 10. FUTURE – Mobile focused – QR (Quick Response) codes – RFID scanners
- 11. CHANGE IS GOOD – Nontraditional students are the majority – More connected – Students are making themselves known
- 12. GROUPS – Built for organizing around topics & ideas – Membership restrictions – Event inbox messaging PAGES – Targeted post – Custom HTML pages – Custom URLs – Engagement metrics VS
- 13. ENGAGE – Post relative content – Hold contests – Post trivia – Ask questions – Check your score Source: http://blog.varsityoutreach.com
- 14. GEAR – Ongoing Facebook campaign – Post why you’re excited to enter – Three random winners – Purchased hat, t- shirt & coffee mug ($30) Received 50 entries (over 5 days)
- 15. DETAILS – Use approved University branding – Set filter to show others – Link to favorite pages – Create custom URL – Don’t link with your Twitter account
- 16. BASICS – 140 characters – #hashtags – @reply – RT
- 17. CONTENT – Important deadlines and reminders – Related news and events – Unique #hashtags for events and campaigns
- 18. SHH…LISTEN – Search for relative keywords – Respond when appropriate
- 19. TOOLS – TweetDeck • Multi-column desktop application – Bit.ly • URL shortening service – TwitPic • Photo sharing application
- 20. BROADCAST – Create a YouTube channel – Keep videos short – Recap events – Let students speak for you
- 21. PROMOTE – Web pages – Email campaigns – Email signatures – Ads – Widgets
- 22. PROMOTE – Web pages – Email campaigns – Email signatures – Ads – Widgets
- 23. HAVE FUN DON’T BE AFRAID TO STEP OUTSIDE YOUR COMFORT ZONE
- 24. INTEGRATE – Created landing page – Embedded YouTube video – Posted on Facebook – Emailed alumni – Promoted on Twitter – Posted photos on Flickr
- 25. Socialnomics Erik Qualman Six Pixels of Separation Mitch Joel New Community Rules: Marketing on the Social Web Tamar Weinberg
Editor's Notes
- Social Media Trends in Higher Education Michael Dixon II | @mdixonii
- Social has evolved over time to include many different things.
- Social media describes the online technologies and practices used to share content, opinions, insights, experiences, perspectives and media.
- Facebook has become crack cocaine for the internet.
- Twitter has 105 million registered users. Source: http://www.huffingtonpost.com/2010/04/14/twitter-user-statistics-r_n_537992.html
- YouTube has 2 billion video views per day. YouTube is the 2nd largest search engine (behind Google).
- 95% of companies find and attract employees using LinkedIn.
- Flickr host over 4 billion photos online.
- 30% percent of all online smartphone activity is dedicated to social media. Video: http://www.youtube.com/watch?v=EHlN21ebeak
- Our society is more mobile focused and continues to move in that direction. Technologies like quick response codes and RFID scanners will be more widely used in social media in the near future.
- Average Facebook user is 38. Average Twitter user is 39. Average LinkedIn user is 44
- There are over 3 million active Facebook pages. Most higher education institutions are using pages instead of groups. Never use your personal account for your institutions Facebook account.
- Give people a reason to come back to your page. Make sure your content is engaging. Typically the highest engagement days are Tuesday and Wednesday.
- The best advertising is free peer advertising. Our ongoing ‘MTSU Gear’ campaign is a great way get people engaged with our Facebook page. The last ‘MTSU Gear’ promotion had 23 comments over 10 days.
- Don’t forget the small details like approved branding, wall filters, favorite links and custom URLs.
- Use a mixture of content for posting on Twitter. Post deadlines, reminders, news, events, etc.
- Twitter's search engine receives around 600 million search queries per day. Search for relative keywords and respond when appropriate.
- Explore online tools for supporting your Twitter account. Tools like TweetDeck are great for people that manage multi Twitter accounts.
- If you don’t have a camera, research on-campus resources for video equipment. If you’re not a producer, seek out students/interns (usually within Mass Comm) that are looking for video projects.
- On every web page, we have icons for accessing our social network sites.
- We use social media icons on our email campaigns and provide links within our email signatures as well.
- For the 2010 MTSU homecoming event, we decided to run a fun campaign where students/alumni/families play our Dean in a game of corn hole (or bean bag toss) for a chance to win a fleece blanket. We stepped outside of our comfort zone and it paid off.
- I highly recommend the following books if you’re interested in learning more about how social media is changing the way we live.