The document lists 6 reasons for not using Facebook: 1) It's dangerous because people can see everything you do and share too much personal information. 2) It's a big waste of time and can be addicting. 3) The author's kids are on it and it's not serious. 4) It's not useful and may disappear like other platforms. 5) Social networks don't last and something else will replace Facebook. 6) The author doesn't understand how Facebook works with changing rules and friend requests.

1. by Minter Dial
minter@themyndset.com
Top 6 Checklist:
Why I’m not going to use Facebook.

2. by Minter Dial
minter@themyndset.com
This list is for all you who don’t want to believe in
boys wearing jeans down at their knees
those bearded programmers
overnight millionnaires
or people who use three screens at once.
Top 6 Checklist:
Why I’m not going to use Facebook.

3. Number
1
It’s dangerous
people can see everything you do

4. “they can post anonymous criticisms”
“I don’t want to share my
information with everyone”
“they will find out who are your friends”
“with Open Graph, they will know
what I like to read and buy”
“people say the
most stupid things”
it’s dangerous

5. 2
Number
it’s a big waste of time
I know people who get addicted

6. it’s a big waste of time
“no one has ever given me a
compelling reason to join”
“I get everything I need from Linkedin”
“I’ve heard some places where the employees
spend countless hours on it”
“I don’t want to mix business with pleasure”

7. Number
3
my kids are on it
it’s just a bunch of games

8. “my kids will see what I’m doing”
“it’s not serious”
“who knows, next my parents will be on it, too”
“see what they are putting up on their
wall?”
my kids are on it

9. 4
Number
it’s not useful
it will probably disappear

10. it’s not useful
“you can’t measure the
return”
“no one can build a company on
Facebook”
“I only believe in real relationships”
“I can’t use my own social
network”

11. 5
Number
it won’t last
something else will come along

12. it won’t last
“what if Google buys
Facebook”
“I’ll stick to what I know”
“clearly, it’s just a bubble about to burst”
“show me the business model”

13. And finally, last but certainly not least:
6
Number
As if that were not
enough...
I don’t know how it works

14. don’t know how
“the rules are always
changing”
“there is no instruction manual”
“how do I deal with those requests from strangers
who want to connect?”
“I don’t know how not to
‘accept’ friends”

15. Minter Dial
President/Founder of
The Myndset Company (Paris, France)
Branding Gets Personal
www.themyndset.com
minter@themyndset.com
+33623657661
and, of course,
on Facebook, too.
mdial http://fr.linkedin.com/in/minterdial