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1. The Impact of Social Media Marketing on Tourism
Lebanon's area is ranked 170th in the world (CIA, 2014). It is smaller than the size of
Connecticut, one of the smallest states in in America. Moreover, Lebanon is one of the
few democratic countries in the Middle East region. Regarding its economy, Lebanon is
a free market economy and has a very long tradition of laissez-faire economics. In
addition to its coastal location on the Eastern Mediterranean coast, Lebanon is
considered as the central 'window' of the Middle East to Europe, North Africa, and the
rest of the world. Because of this, its economy has gone through some very prosperous
times and was even once called the 'Paris' of the Middle East before the nation's 15
year-long bloody civil war which ended in 1990.Also, although Lebanon is tiny, it is also
one of the most diverse nations in the world. Christians, Muslims, Druze, and other
minority sects are spread all over the small nation and even Lebanon's political system
is based on sectarian power sharing However, this diversity had played a pivotal role in
the nation's problems best smm panel. This diversity was a necessary condition of
the country's sectarian civil war and currently plays an important role in its political
paralysis, although other factors (mainly foreign) are to blame as well. There is currently
no acting President and the country's rival political parties keep bickering and
preventing rather than facilitating the country's development .Furthermore, Lebanon's
proximity to Israel has made it a foreign policy/proxy battleground for foreign nations,
each using Lebanon for its own selfish ends .The sad political realities of the country
have significantly hurt the country's economy. Also, since Lebanon is a service-based
economy, this particular sector has taken the largest hit. Tourism plays a significant role
in the nation's economy. According to the Lebanese Ministry of Economy & Trade
(MOET), "Tourism has long been one of Lebanon's leading economic sectors"
(Economic Research Unit, 2010).
Furthermore, The World Travel & Tourism Council estimated that the travel & tourism
sector in Lebanon contributed over $4 billion dollars in 2013 (World Travel & Tourism
Council, 2014) The travel & tourism sector made up about 10% of the economy in 2012
but that share dropped to 9% in 2013 (ibid, p. 14). This is due to the political situation in
the country as well as some other factors. Moreover , the number of touristy. Arrivals in
the country kept decreasing from 2011 to 2013.Since the tourism manufacturing has
been somewhat floundering in the past few years, the room for error becomes very
small for businesses in this industry. The political & economic circumstances are
squeezing tourist-related (TR) businesses in Lebanon. This means that these
businesses are forced to do more to make up for increasing losses (or decreasing

2. profits) and with fewer resources. There is no telling when the political & profitable
When economic downturn and tough times affect businesses, the first things to get
eliminated are usually marketing budgets best smm panel. situation in Lebanon
will improve especially since the civil war in neighboring Syria shows no signs of abating
.There are many ways that Lebanese TR businesses can adapt during these times such
as implementing downsizing policies and cutting back on marketing & advertising
budgets. When profitable recessions and tough times affect businesses, first things to
get eliminated are usually marketing budgets. But mainly since TR businesses need to
do more marketing to make up for lost businesses, this may not be a good idea.One
solution to this problem is to take advantage of Social Media Marketing master plan
since they cost little to no resources, perfect for the current economic situation in
Lebanon. Social media marketing allows TR businesses to overcome obstacles of
restricted budgets and decreased business.