1. WA Health – Increase Uptake of Leases
SQSQ++ Spanish QuarterSpanish Quarter PlusPlus
Claudia Cardenas
Daniela Biondi - Team Captain
Maria Falla
Raymond Yiu
Viviana Barrero
2. “Planting Novated Lease Awareness Seed”
Cultivating tomorrow’s reaps today
Seeding Novated Lease Awareness involves a combination of marketing strategies, which are beacons to start
a chain reaction of simultaneous word of mouthing and publicity to multiply the uptake of vehicles leased
through
WA Health
Planting Novated Lease Awareness Seed
SQSQ++
3. “WA Health is a public health system that has the responsibility of providing
health care to approximately 2.4 million people in the State of WA”
CRM: David Turner
Number of employees: 42,000
Number of employees packaging with us: 19,518
Number of Novated Leases: 2,086
Selected Target Audience: WAMETRO and WACHS
WA Health
Employer Overview
8. WA Health
Number of Leases per Salary Bracket and Age Range
0
100
200
300
400
500
600
700
800
900
0-35000 35000-80000 80000-180000 >180000
<35 35-55 55-70 >70
Potential Target Audience of 7,058 Customers
Within Salary Bracket of 35K to 180K and 35 to 55 Age Range
Packages with LeasesPackages with Leases Packages without LeasesPackages without Leases
14. WA Health
Proposed Action Plan
Idea Description Timing Responsibility
Dealership:
• Metro Area: Organise Road-Show Foyer Days
• Regional Area: Increase Source Dealers Network
6 weeks
• Leasing Management
• Procurement Team
• IT Department
• ML and FC
• Marketing
Referral
Program:
• Just Ask: Encourage our Customers to refer us to
their friends/colleagues
• Give Back Time: Include reward to charitable
organisations in WA
5 weeks
• IT-Salesforce
• Learning and Development
• Service Centre
Branding
Smartleasing
• Develop Smartleasing Marketing Communication
Strategy
• Enhancement of Field Consultants Smartleasing
sales skills
4 weeks
• Marketing
• Graphic Design Agency
• Copy Writer
• Learning and Development
Smart Cross-
Selling
• Focus on customers not packaging a car by
implementing inbound and outbound call
campaigns
3 weeks
• IT-Salesforce
• Marketing
• Learning and Development
• Service Centre and Sales
Team
Social Media
Campaign
• Massively reaching out customers using
Facebook and LinkIn
2
Weeks
• IT-Salesforce
• Marketing
• Social Media Coordinator
15. WA Health
Proposed Action Plan
• Regional Strategy
• Pitch to Dealers
• Discuss Dealer Agreement
• Sign-Up Dealers
• Metro Strategy
• Organise Foyer Days
• Promote Road-Show Schedule
• Regional Strategy
• Pitch to Dealers
• Discuss Dealer Agreement
• Sign-Up Dealers
• Metro Strategy
• Organise Foyer Days
• Promote Road-Show Schedule
• Just Ask!
• Salesforce Enhancement
• Inbound-Outbound Calls
• Referral Tracking Software
• Incentive Plan
• Give Back Time!
• Reward given to local charitable
organisations
• Just Ask!
• Salesforce Enhancement
• Inbound-Outbound Calls
• Referral Tracking Software
• Incentive Plan
• Give Back Time!
• Reward given to local charitable
organisations
• Branding
• Enhancement of Marketing
Collaterals
• Train FC on most effective leasing
sale techniques and script
• Improving current Orientation
PowerPoint slides
• Branding
• Enhancement of Marketing
Collaterals
• Train FC on most effective leasing
sale techniques and script
• Improving current Orientation
PowerPoint slides
• Social Media Campaign
• Selection of Campaign Method
(CPC)
• Hyperlink and Landing Page
• Design Advertisement
• Social Media Campaign
• Selection of Campaign Method
(CPC)
• Hyperlink and Landing Page
• Design Advertisement
• Smart-Cross Selling
• Inbound/Outbound Call Campaign
• Website Banner
• Incentive Plan
• Train Service Centre Agents
• Smart-Cross Selling
• Inbound/Outbound Call Campaign
• Website Banner
• Incentive Plan
• Train Service Centre Agents
