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Transforming Environments with Self-Adhesive Films 		The Ad Club 2010
Who is FLEXcon? A Global Leader in Self-Adhesive Films Vast line of unique substrates, primers, adhesives and liners  Flexible manufacturing capabilities Customer driven solutions Application specific  Value placed on trust, teamwork and long-term relationships with customers Mutual success by working together and sharing expertise to create innovative applications
Innovations in Self-Adhesive Transforming Products No-label look Squeeze Unique
Innovations in Self-Adhesive Transforming Shelves Shelf Top Channel Talker
Innovations in Self-Adhesive  Transforming POP Displays
TRANSFORMING ELEMENTS
Innovations in Self-Adhesive Transforming Windows
TransformingtheEnvironment
Same building, different brand
The Mutual of Omaha story Used their own asset  Local event promotion Perceived association with the Olympics Employee areas decorated Community pride Buzz was unbelievable and valuable
Innovations in Self-Adhesive Transforming Unique Outdoor Surfaces
Innovations in Self-Adhesive TransformingFloors:  Sales lift + 7-16%
Innovations in Self-Adhesive TransformingCarpet
Station Domination
Change the environment
Brand activation in non traditional spaces
Envelopes the Visitor in the Theme and Creates Emotional Connection
Creating Branded Zones by Combining Multiple Applications
Transforming one space
Change the space
Counters & Table Tops Self Adhesive Gripper
Fully wrapped counter
     Transforming shelves     Before After
New Products to Create At-Retail Branded Zones
Transforming Surfaces with FLEXmark® floor art™ Before:
Transforming Surfaces with FLEXmark® floor art™
Moving the shopper with  FLEXmark® floor art™
Inspiring the shopper with  FLEXmark®floor art™
Strengthening Relationships with  FLEXmark®floor art™
FLEXmark® floor art™ Features & Benefits Transforms Large Surface Areas Creates branded zones in-store Enhances the shopper’s experience Emotional connection to the brand and retailer
FLEXmark® floor art™Features & Benefits Durable Installation – Multiple Options Subsurface printed Meets ASTM D 2407 D standard for non-slip surfaces Can be just like tiling a floor Larger sheets available
Accomplish Branded Zones to Meet Marketing Objectives Enhance the Shopper’s Experience and Create Connection to Brand Empower the retail environment Prolong lingering time Create emotional connection to brand Strengthen shopper’s relationship with brand Give brand an edge over the competition
Same space, different brand
Floorart in Europe
Floorart
Floorart in Action
Blondies LV, NV
Blondies after
Blondies:  After
Prototype
Like this?
or like this?!!
Thank you! Michael Chevalier Jodi Sawyer New Business Development Manager FLEXcon (402) 991-0011 mchevalier@FLEXcon.com Product Manager FLEXcon (508) 885-8262 jsawyer@FLEXcon.com Providing Solutions in Self AdhesiveFilms

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The Ad Club 2010 Presentation

Editor's Notes

  1. Achieving multiple goals: highlighting certain products – Carhartt for women
  2. Achieving multiple goals: moving shopper to take the step (purchasing) – story of jacket
  3. Achieving multiple goals: creating emotional connection with store/brand
  4. How do you want your retail space to look?