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Industrial sectors coverage in Latin America
1.
2. Coverage of the major industrial
About BNamericas… sectors in Latin America:
.
3. Readers Profile
Professional Positions
•CEOs, Presidents, VPs
•Key players in government and the public
sector
•Directors, General Managers, Regional
and Area Managers
Between 30 and C-Level
60 years old executives •Business Development and Project Managers
Area or Division Heads
•Consultants
•Analysts
•Owners, Partners and Shareholders
•Lawyers
Post-graduate Travel more than 5
degree holders times a year on
business
4.
5.
6. Custom Solutions
Bnamericas recognizes that in today's market you
need to engage your customers and prospects in a
much different way than before. To be a part of
their conversations you need to provide your
customers and prospects with information that
goes beyond the basic sales proposition.
At Bnamericas we leverage our Latin American
network, sector knowledge and expertise to help
our partners truly connect with their target
audience. Our history of creating original content
makes us a perfect partner to help you reach your
goals in the Latin American region.
Custom Events
Email Marketing
Lead Nurturing
Research Projects
Original Whitepapers
Custom Info graphics
Business Meeting Agenda
Webinars
7. Success stories
• Started relationship in 2009 as subscribers to the Bnamericas business
intelligence website.
• In May 2011 we created a business agenda for them to target mining
+ The 20 meetings organized by companies who were active in Chile. We organized 20 meetings with the top
Bnamericas were such a success tier miners.
that shortly after Aconex
announced that they would be • Through 2011 and 2012 they have continuously sponsored and spoken at
opening an office in Santiago, Bnamericas events.
Chile.
8. Success stories
• 2009: Started with Branding & Lead Generation campaign +1.000 leads
generated
+ Online Branding
• 2010: Lead generation campaign on BNamericas websites and we
+ Email Marketing promoted their events in the main Latin American cities. +8,000 contacts
generated
+ Lead Generation
• 2011: CRM lead generation campaign and ERP Webcast +100 attendees
+ Webcast to BNamericas audience
+ Mobile campaigns
+ Subscription corporate-wide
Lead Generation Full Digital Lead Campaign Mobile Banners
9. Success stories
• Started October 2010 with the B2B site www.mundo-movil.com in both
Spanish & Portuguese
+ B2B site to expand Snapdragon
knowledge www.mundo-movil.com • May 2011 we launched www.smartvila.com (concept, design, tech develop,
content ) Facebook and Twitter community management by BNamericas
+ B2C site www.smartvila.com for plus Facebook Ads and Google AdWords campaigns.
3G mobile tech
• 3 webinars focused on Telecom partners introducing Qualcomm new
+ Social media -Twitter, Facebook & products and technology
Linked- management
+ Newsletters, reports and daily
news
+ Webinars for telecomm partners
and operators
+ Subscription corporate-wide
Smartvila (Qualcomm B2C Site) Mundo Móvil (Qualcomm B2B Site)
by BNamericas by BNamericas
www.smartvila.com
10. Success stories
• Started 2010 with a Lead Generation campaign +300 leads generated
• 2011: BNamericas Research develops custom report outlining each Latin
+ Branding American market by industry. Quarterly webinar developed for SAP VP’s,
Managers and sales executives.
+ Lead Generation
• August 2011: BNamericas’ Business Development Director, Raul Ferro, was
+ BI Webinars to SAP top managers a keynote speaker at SAP LAC Partner Summit 2011; topic “Business
and sales executives Environment in Latin America”
+ Consultancy at SAP LAC Partner
Summit 2011
+ Subscription corporate-wide
Digital Strategy
BI Keynote at SAP LAC Partner Summit2011 Lead Generation Campaign
11. Success stories
• Started August 2012 with Subscription for Brazilian office
• December 2012: Mexico and Peru offices Subscribe
• February 2013: Started pilot project with Brazilian office. Bnamericas
researchers find opportunities and tenders for UK Companies. UK Trade
publishes them on their website.