This document discusses how companies can move beyond basic compliance with corporate social responsibility standards to using CSR strategies to drive profitable growth. It suggests that companies innovate their value propositions, products, supply chains, and processes to differentiate themselves and exceed expectations in a way that creates sustainable value. The document advocates engaging external experts to help companies make the journey from values to creating value.

1. Do not think straight:
make the difference.
Embrace the challenge of profitable growth
through new economy thinking.
sustainable value growth

2. Where is the business case for good intentions?
2

3. CSR: from compliance to growth
• Code of conduct
• Basic principles of social responsibility
• Licence to operate (by 20..?)
• Prerequisite from: governments, trading partners, consumers
• Meet industry standards
• Sector level benchmark
• Continuous improvement
• Stay level with peers
• Exceed expectations
• Differentiating factor

4. Lost between rules, standards and agreements?
4

5. redenifed
Innovate or get mixed up in costly diversions
Value
Basic
Process
standard
proposition
Product
low
compliance
excellent
5

6. Which path is yours?
6

7. Live the ambition – make it work
Product
Supply Chain
Process
Packaging
7

8. redenifed
Explore the journey from values to value
Value
Basic
Process
standard
proposition
Product
low
compliance
excellent
8

9. Just make it happen
9

10. To make the difference, engage a helping hand
•
•
•
•
•
A temporary resource to add to your team
Expertise, skills and system approach
Work with you beyond advice
Deliver results beyond ideas
.
10