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NMDL Twitter Final Project
- 1. Twitter Digital Marketing Plan Mark Miotto
- 3. Challenge.
- 4. Goal.
- 5. The Idea.
- 8. Quality over Quantity. •Tweet with purpose
- 10. Results you can see.
Editor's Notes
- Twitter is simple. Sign up and start sharing your opinion!
- Twitter was not the first and is not the only social media website out there. Facebook is regarded as Twitter’s number one competitor. Facebook allows users to create their own profiles, upload pictures, and “Like” company pages much like Twitter does.
- The goal for Twitter should be to increase the number of registered account for Brands, not people.
- Twitter doesn’t need help with site traffic because it is already the 9th most popular site in the world. My big idea is to develop a Twitter Boot Camp for brands, which will educate companies on the most effective and innovative ways to use twitter.
- The Twitter Boot Camp will be it’s own section on the Twitter blog. This section will be dedicated to showing companies how to use Twitter for business. There is a small section of this on Twitter, but it is very old and needs to be expanded on. The internet changes everyday with new features and content being added to every site. Boot Camp will keep companies up to date with new advertising trends and other innovative ideas that can help companies.
- The Twitter Boot Camp will also include videos in their blog posts. These videos will help companies further understand how to use Twitter and will provide a better medium to demonstrate new features on Twitter.
- One of the main points Boot Camp will push is that Twitter is all about tweeting with a purpose. Tweets are limited to only 140 characters so brands must be able to make the most of it.
- Because Twitter is so popular spending money on advertising would be a waste. The content of the blog will be generated by people already employed by Twitter and it will be hosted on a blog already owned by Twitter. Consumers could also suggest what they would like to see brands do on Twitter. The point of Boot Camp is to entice companies that are afraid of the digital marketing age. If a company is already afraid to invest time in something that’s free then why would putting a price on it make it more appealing?
- Twitter already has it’s own analytics system for companies to use for free. To see if the new Boot Camp section is actually helping brands we can first track how much traffic Boot Camp is getting. Then we can measure the overall responsiveness of Twitter users to brand accounts. We can track this by looking at how many @’s, replys or retweets companies are getting. We can also track the increase in the number of followers brands get after the Boot Camp section is implemented.