The document is a presentation by Margot Bloomstein on content strategy. It discusses how content strategy can help organizations communicate more effectively internally and with clients by establishing a shared vocabulary and message architecture. It also describes how content strategy can help information architects plan by conducting content audits to understand what content exists, its quality, and what may be needed in the future. Additionally, the presentation explains how content strategy can aid in social media engagement by providing guidelines, calendars, and consistency across channels.