Content strategy both champions and makes possible the idea that "everyone is a publisher." New platforms and approaches to collaboration let us reframe the conversation beyond traditional book publishing. But with challenges to net neutrality and inconsistent network connectivity in the developing world, do we need to limit our definition of "everyone" to just the white and wealthy world and the more cutting-edge businesses it spawns?
Maybe that's the case today, but today is the mirror of realism. The future is the undefined outcome of optimism—and we have many reasons to be optimistic.
Looking at emerging examples from modern business culture, Silicon Valley investment strategies, and communication trends beyond the United States, Margot Bloomstein will map out challenges and opportunities for publishing in the coming decades.
The author of Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project, Bloomstein will explore how content strategy will work in the future to aid the changing face of publishing. Who will practice it? Will power align with technology, quality, perspective, or a combination of all three? And how will we define "publishing," anyhow?
Presented at Content Strategy Summit, #CSSummit, online, on September 22, 2015
12. 12
Trump said that “illegal immigration” cost
“more than $200 billion a year.”
We couldn’t find any support for that.
Actually, it could cost taxpayers $137 billion
or more to deport the 11 million immigrants in
the country illegally, as Trump proposes.
FactCheck.org
13. 13
Fiorina said “I would conduct regular,
aggressive military exercises in the Baltic
states” as part of a new strategy to contain
Russian President Vladimir Putin's ambitions.
That already happened this summer, under
Obama and NATO.
San Jose Mercury News
36. 36
Champion individual and diverse content
creators; amplify insight, not repetition.
Evolve from defining publishing as
technology and distribution to publishing as
the design and analysis of content.
37.
38.
39.
40. 40
Champion individual and diverse content
creators; amplify insight, not repetition.
Evolve from defining publishing as
technology and distribution to publishing as
the design and analysis of content.
41. How do we support
democratized
publishing in our
own work?
44. 44
Champion individual and diverse content
creators; amplify insight, not repetition.
Evolve from defining publishing as
technology and distribution to publishing as
the design and analysis of content.
Develop accessible tools to reduce barriers
to quality.