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What is a
TRIBE ?
“A tribe is a group of
people connected to one
another, connected to a
leader and connected to
an idea.”
Tribes make
our lives
better. And
‘Leading a
Tribe’
is the best life
of all….
Without leaders,
there are no
followers.
You’re a Leader.
“WE NEED YOU”
Tribes aren’t so SQUISHY anymore !!
Instant
communication
and new
technologies are
all designed to
Connect Tribes
and ampl...
Why Should You Lead ?
And Why Now ?
Tribe of fellow people
waiting for you to
connect and lead them
where they want to go
...
It’s Good to be KING
• A king or the leader of the tribe
assembles his own geographically
based tribe and uses power to
en...
Stability is an Illusion
 Marketing has changed everything,
it created leverage
 Marketing freed and energized the
tribe...
A man with no
authority can become
a key figure.
Tribes give each of the
same opportunity.
Skills and Attitude
are essenti...
How to turn a Group into a Tribe ?
A Shared
Interest
A Way to
Communicate
Types of Tribal Communication
Leader to Tribe
Tribe Member to OutsideTribe member to tribe member
Tribe to Leader
Leader can increase the
effectiveness of the tribe by:
• Transforming the shared interest
into a passionate goal and desir...
Crowd v/s Tribe
A Crowd is a Tribe without a Leader
A Crowd is a Tribe without Communication
Organizations that destroy Status Quo win. Whatever the Status
Quo , changing it gives you the opportunity to be remarkabl...
Initiative
=
Happiness
Taking Initiative to
create products and
services that are
remarkable is Fun.
Doing work that’s fun...
•Fearis the strongest,
oldest and most hardwired
emotion
• We have ideas but we fear
to implement it
• Fear of failure is ...
The Peter Principle
Revisited
“In an hierarchy, every employee
tends to rise to his level of
Incompetency” – Dr. Lawrence
...
Followers
A tribe needs
people who aren’t
just willing to
follow but are
eager to follow
The Plurality Myth
To win elections you need
majority of the votes but
to lead a Tribe no such
rule applies. All you need
...
Example: The Schoolteacher Experiment
Lessons Learnt:
• Tribes are increasingly
voluntary, no one is forced
to work for yo...
Virtuous Cycle v/s Exclusive Tribe
• Tribes that work better when they are bigger, Get
Bigger. Example: Political Parties
...
Name PGPID
Akshat Goenka
PGP30241
Fern Sharma
PGP30019
Aratrika Gupta PGP30126
Shubhanka Malpani PGP30170
Mehandi Goel
PGP...
1.https://www.google.co.in/search?q=tribes+seth+godin&espv=2&biw=1366&bih=599&source=lnms&tbm=i
sch&sa=X&ved=0CAYQ_AUoAWoV...
A visual summary of the book Tribes by Seth Godin
A visual summary of the book Tribes by Seth Godin
A visual summary of the book Tribes by Seth Godin
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A visual summary of the book Tribes by Seth Godin

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Book Summary of "Tribes by Seth Godin"

A visual summary of the book Tribes by Seth Godin

  1. 1. What is a TRIBE ?
  2. 2. “A tribe is a group of people connected to one another, connected to a leader and connected to an idea.”
  3. 3. Tribes make our lives better. And ‘Leading a Tribe’ is the best life of all….
  4. 4. Without leaders, there are no followers. You’re a Leader. “WE NEED YOU”
  5. 5. Tribes aren’t so SQUISHY anymore !! Instant communication and new technologies are all designed to Connect Tribes and amplify their work
  6. 6. Why Should You Lead ? And Why Now ? Tribe of fellow people waiting for you to connect and lead them where they want to go Everyone in the organization is expected to lead In today’s workplace, it’s easier than ever to change things It’s engaging, thrilling, profitable and fun
  7. 7. It’s Good to be KING • A king or the leader of the tribe assembles his own geographically based tribe and uses power to enforce compliance • The goal of the corporation is to enrich the king and keep him in power • However if the tribe doesn’t like the king, they’re now free to leave
  8. 8. Stability is an Illusion  Marketing has changed everything, it created leverage  Marketing freed and energized the tribes  It challenged the status quo and changed the idea of stability
  9. 9. A man with no authority can become a key figure. Tribes give each of the same opportunity. Skills and Attitude are essential, Authority is not. Leading from Bottom
  10. 10. How to turn a Group into a Tribe ? A Shared Interest A Way to Communicate
  11. 11. Types of Tribal Communication Leader to Tribe Tribe Member to OutsideTribe member to tribe member Tribe to Leader
  12. 12. Leader can increase the effectiveness of the tribe by: • Transforming the shared interest into a passionate goal and desire for the change • Providing tools to allow members to tighten their communications • Leveraging the tribe to allow it to grow and gain new members
  13. 13. Crowd v/s Tribe A Crowd is a Tribe without a Leader A Crowd is a Tribe without Communication
  14. 14. Organizations that destroy Status Quo win. Whatever the Status Quo , changing it gives you the opportunity to be remarkable.
  15. 15. Initiative = Happiness Taking Initiative to create products and services that are remarkable is Fun. Doing work that’s fun is Engaging. So making things that are successful is a great way to spend time.
  16. 16. •Fearis the strongest, oldest and most hardwired emotion • We have ideas but we fear to implement it • Fear of failure is overrated • Accept constructive criticism
  17. 17. The Peter Principle Revisited “In an hierarchy, every employee tends to rise to his level of Incompetency” – Dr. Lawrence Peter In every organization everyone rises to level at which they become Paralyzed with Fear. The Essence of Leadership is being aware of Fear
  18. 18. Followers A tribe needs people who aren’t just willing to follow but are eager to follow
  19. 19. The Plurality Myth To win elections you need majority of the votes but to lead a Tribe no such rule applies. All you need to need to do is Motivate people who choose to follow you.
  20. 20. Example: The Schoolteacher Experiment Lessons Learnt: • Tribes are increasingly voluntary, no one is forced to work for your firm or attend your services. • Great leaders don’t try to please everyone. • They realize that a motivated connected tribe in the midst of a movement is far more powerful than a larger group can ever be.
  21. 21. Virtuous Cycle v/s Exclusive Tribe • Tribes that work better when they are bigger, Get Bigger. Example: Political Parties • But Bigger is not always the Better. • Some tribes do well when they are small and exclusive It’s always a choice. Your Choice
  22. 22. Name PGPID Akshat Goenka PGP30241 Fern Sharma PGP30019 Aratrika Gupta PGP30126 Shubhanka Malpani PGP30170 Mehandi Goel PGP30205 Ankit Tomar PGP30069 Submitted by: Group 1 Submitted to: Prof Sameer Mathur
  23. 23. 1.https://www.google.co.in/search?q=tribes+seth+godin&espv=2&biw=1366&bih=599&source=lnms&tbm=i sch&sa=X&ved=0CAYQ_AUoAWoVChMIopjw- Z75xgIVRAuOCh18AANt#tbm=isch&q=leading+from+thee+bottom&imgrc=m7xjGqqTTwYcMM%3A 2.https://www.google.co.in/search?q=tribes+seth+godin&espv=2&biw=1366&bih=599&source=lnms&tbm=i sch&sa=X&ved=0CAYQ_AUoAWoVChMIopjw- Z75xgIVRAuOCh18AANt#tbm=isch&q=thank+you&imgrc=ZVbxxJAdYIBlDM%3A https://www.google.co.in/search?q=history+of+leaders&espv=2&biw=1366&bih=599&source=lnms&tbm=isc h&sa=X&ved=0CAYQ_AUoAWoVChMIx9eJiKv5xgIVSiOOCh3r1w5Q#tbm=isch&q=followers&imgrc=E7GdYw19 WKfaCM%3A http://www.theartoftakingaction.com/build-your-personal-success-library-with-michelle-barr/red-retro- styled-telephone-hang-up-2 http://alphaomegalondon.com/failure-fashion-article-just-label/ http://sanjacintomasons.org/?attachment_id=103 https://www.google.co.in/search?q=history+of+leaders&espv=2&biw=1366&bih=599&source=lnms&tbm=isc h&sa=X&ved=0CAYQ_AUoAWoVChMIx9eJiKv5xgIVSiOOCh3r1w5Q#tbm=isch&q=status+quo+business&imgrc =p48cH_UdiMXHSM%3A Credits:

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