Book Summary of "Tribes by Seth Godin"

2. What is a
TRIBE ?

3. “A tribe is a group of
people connected to one
another, connected to a
leader and connected to
an idea.”

5. Tribes make
our lives
better. And
‘Leading a
Tribe’
is the best life
of all….

6. Without leaders,
there are no
followers.
You’re a Leader.
“WE NEED YOU”

7. Tribes aren’t so SQUISHY anymore !!
Instant
communication
and new
technologies are
all designed to
Connect Tribes
and amplify their
work

8. Why Should You Lead ?
And Why Now ?
Tribe of fellow people
waiting for you to
connect and lead them
where they want to go
Everyone in the
organization is
expected to lead
In today’s workplace,
it’s easier than ever
to change things
It’s engaging,
thrilling, profitable
and fun

9. It’s Good to be KING
• A king or the leader of the tribe
assembles his own geographically
based tribe and uses power to
enforce compliance
• The goal of the corporation is to
enrich the king and keep him in
power
• However if the tribe doesn’t like
the king, they’re now free to
leave

10. Stability is an Illusion
 Marketing has changed everything,
it created leverage
 Marketing freed and energized the
tribes
 It challenged the status quo and
changed the idea of stability

11. A man with no
authority can become
a key figure.
Tribes give each of the
same opportunity.
Skills and Attitude
are essential,
Authority is not.
Leading from Bottom

12. How to turn a Group into a Tribe ?
A Shared
Interest
A Way to
Communicate

13. Types of Tribal Communication
Leader to Tribe
Tribe Member to OutsideTribe member to tribe member
Tribe to Leader

14. Leader can increase the
effectiveness of the tribe by:
• Transforming the shared interest
into a passionate goal and desire
for the change
• Providing tools to allow members
to tighten their communications
• Leveraging the tribe to allow it to
grow and gain new members

15. Crowd v/s Tribe
A Crowd is a Tribe without a Leader
A Crowd is a Tribe without Communication

16. Organizations that destroy Status Quo win. Whatever the Status
Quo , changing it gives you the opportunity to be remarkable.

17. Initiative
=
Happiness
Taking Initiative to
create products and
services that are
remarkable is Fun.
Doing work that’s fun is
Engaging. So making
things that are
successful is a great way
to spend time.

18. •Fearis the strongest,
oldest and most hardwired
emotion
• We have ideas but we fear
to implement it
• Fear of failure is overrated
• Accept constructive
criticism

19. The Peter Principle
Revisited
“In an hierarchy, every employee
tends to rise to his level of
Incompetency” – Dr. Lawrence
Peter
In every organization everyone
rises to level at which they
become Paralyzed with Fear.
The Essence of Leadership is
being aware of Fear

20. Followers
A tribe needs
people who aren’t
just willing to
follow but are
eager to follow

21. The Plurality Myth
To win elections you need
majority of the votes but
to lead a Tribe no such
rule applies. All you need
to need to do is Motivate
people who choose to
follow you.

22. Example: The Schoolteacher Experiment
Lessons Learnt:
• Tribes are increasingly
voluntary, no one is forced
to work for your firm or
attend your services.
• Great leaders don’t try to
please everyone.
• They realize that a motivated
connected tribe in the
midst of a movement is far
more powerful than a
larger group can ever be.

23. Virtuous Cycle v/s Exclusive Tribe
• Tribes that work better when they are bigger, Get
Bigger. Example: Political Parties
• But Bigger is not always the Better.
• Some tribes do well when they are small and
exclusive
It’s always a choice. Your Choice

24. Name PGPID
Akshat Goenka
PGP30241
Fern Sharma
PGP30019
Aratrika Gupta PGP30126
Shubhanka Malpani PGP30170
Mehandi Goel
PGP30205
Ankit Tomar PGP30069
Submitted by: Group 1
Submitted to: Prof Sameer Mathur

26. 1.https://www.google.co.in/search?q=tribes+seth+godin&espv=2&biw=1366&bih=599&source=lnms&tbm=i
sch&sa=X&ved=0CAYQ_AUoAWoVChMIopjw-
Z75xgIVRAuOCh18AANt#tbm=isch&q=leading+from+thee+bottom&imgrc=m7xjGqqTTwYcMM%3A
2.https://www.google.co.in/search?q=tribes+seth+godin&espv=2&biw=1366&bih=599&source=lnms&tbm=i
sch&sa=X&ved=0CAYQ_AUoAWoVChMIopjw-
Z75xgIVRAuOCh18AANt#tbm=isch&q=thank+you&imgrc=ZVbxxJAdYIBlDM%3A
https://www.google.co.in/search?q=history+of+leaders&espv=2&biw=1366&bih=599&source=lnms&tbm=isc
h&sa=X&ved=0CAYQ_AUoAWoVChMIx9eJiKv5xgIVSiOOCh3r1w5Q#tbm=isch&q=followers&imgrc=E7GdYw19
WKfaCM%3A
http://www.theartoftakingaction.com/build-your-personal-success-library-with-michelle-barr/red-retro-
styled-telephone-hang-up-2
http://alphaomegalondon.com/failure-fashion-article-just-label/
http://sanjacintomasons.org/?attachment_id=103
https://www.google.co.in/search?q=history+of+leaders&espv=2&biw=1366&bih=599&source=lnms&tbm=isc
h&sa=X&ved=0CAYQ_AUoAWoVChMIx9eJiKv5xgIVSiOOCh3r1w5Q#tbm=isch&q=status+quo+business&imgrc
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