15. “Now, everyone is shouting &
grabbing homepage property.
A lot of noise but little impact”
16.
17. 3 months, 125 consumers,
variable tests observing,
not asking
18.
19.
20. Simple fact –What is the annual APR on a Maybank Gold Card?
Comparison of facts–Can you find the highest interest rate available on a savings account?
Judgment–You want a Credit Card, which Card is right for you?
Comparison of Judgment –You're a student, you want a Credit Card, which Card is right for you?
26. LAUNCH PLANS
Exclusive preview Open preview Launch M2U 2.0
8 Sept ’08 15 Sept ’08 15 Oct ’08
Exclusive Preview Preview of new Press Conference
site for all current
M2U users
Launch Campaign
TV, Radio,
Online Demos Newspaper,
Online Ads
allyou.com.my
- M2U blog Tactical Campaign
- Feedback /
Suggestions
allyou.com.my
- Making of Video
29. Erna Mahyuni
..it’s quite an
improvement over the
current version with a
slickness to it that I’ve
yet to experience from
any local site.
That wasn’t what
impressed me – what
did was knowing that
Maybank had
conducted a rather
extensive usability
study…
http://ernamahyuni.com/2008/09/the-new-m2u-
impressions.html
30. David Lian
Maybank2u is getting
face-lift, and if you're
lazy to read further - I'm
just going to say it here:
I like it.
http://www.davidlian.com/2008/09/beta-testing-
new-maybank2u.html
31. Danny Foo
I was more impressed
with one of the slides
shared by Maybank’s
virtual banking
department. It
displayed a real
summary of how much
commitment and
importance Maybank
had finally given to its
website. This should be
the way in any given
website project big or
small.
http://www.dannyfoo.com/blog/dannyfoo-
life/the-new-maybank2u-website-is-finally-here/
35. Classic vs. New – After Login
Introduction of Quick
Links makes it easier
for users go straight to
favourite transactions.
Main Navigation is
now brought upfront.
36. Classic vs. New – Transaction History
From Transaction-based
to
Account-based
37. Beta vs. New
Changes will
take place from
15th October
onwards, due to
feedback.
