all-new, all-you Maybank2u.com
15 October 2008
The Making Of
all-new, all-you Maybank2u.com
The Process
About Bank




               About Me
About Me
“Now, everyone is shouting &
grabbing homepage property.
A lot of noise but little impact”
3 months, 125 consumers,
 variable tests observing,
        not asking
Simple fact –What is the annual APR on a Maybank Gold Card?
Comparison of facts–Can you find the highest interest rate ava...
all-new, all-you Maybank2u.com
The Launch
LAUNCH PLANS

    Exclusive preview      Open preview          Launch M2U 2.0
        8 Sept ’08          15 Sept ’08     ...
M2U 2.0
Exclusive Preview
           8 Sept ’08
allyou.com.my
Erna Mahyuni

                                              ..it’s quite an
                                              ...
David Lian

                                                 Maybank2u is getting
                                        ...
Danny Foo

                                                  I was more impressed
                                        ...
all-new, all-you Maybank2u.com
What’s Improved
What’s there for customers?

• All-new look

• Smarter, easier navigation

• User-oriented structure

• Richer interactive...
Classic vs. New




           Both areas are consolidated into one
Classic vs. New – After Login

                                 Introduction of Quick
                                 Lin...
Classic vs. New – Transaction History




From Transaction-based
to
Account-based
Beta vs. New




Changes will
take place from
15th October
onwards, due to
feedback.
Thank You
The making of the all-new, all-you maybank2u.com
The making of the all-new, all-you maybank2u.com
The making of the all-new, all-you maybank2u.com
The making of the all-new, all-you maybank2u.com
The making of the all-new, all-you maybank2u.com
The making of the all-new, all-you maybank2u.com
The making of the all-new, all-you maybank2u.com
The making of the all-new, all-you maybank2u.com
The making of the all-new, all-you maybank2u.com
The making of the all-new, all-you maybank2u.com
The making of the all-new, all-you maybank2u.com
The making of the all-new, all-you maybank2u.com
The making of the all-new, all-you maybank2u.com
The making of the all-new, all-you maybank2u.com
The making of the all-new, all-you maybank2u.com
The making of the all-new, all-you maybank2u.com
The making of the all-new, all-you maybank2u.com
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The making of the all-new, all-you maybank2u.com

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Here's the journey Maybank embarked on with its users to make an all-new, all-you Maybank2u

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  • assalamualaikum Zizi,



    adakah tuan bertanggungjawab untuk membikin format baru mayban2u?

    ana sedikit sakit limpa bila menggunakan format baru mayban2u....

    tiap kali memohon TAC, dijawabnya successful, dan dititipkan ke nombor mobile...

    tapi berjanggut menunggu tak kunjung tiba TAC yg dijanjikan padahal dlm internet banking history tetap mencatatkan, TAC request successful.. ...



    namun mobile ana tetap ditenung dgn harapan ada tanda sms yg dinantikan.. .

    maka habislah 2 hari di hujung minggu perbankan internet tak terlaxana... .



    lagi satu masalah....setiap kali memohon TAC, ditanya pengguna, mahukah anda katup window ini? jika dijawab ya, maka terpaxa re-LOG IN....

    siapa punya angkara semua ni?

    bodoh betul la......

    format dulu, lepas request TAC, window tu secara otomatis kembali ke window terakhir dimana kita berada sebelum memohon TAC....

    dah elok elok format dulu, gatai tangan nak ubah kunonnya lebih canggih..... .

    kata orang putih, if it aint broke, dont mend it.....



    By the way learn more from BoxesandArrows.com or join AFIA



    kalau Tuan ada berpeluh dlm kerjasama menghasilkan format baru ni, ana mohon maaf la kerana ingin mengutuk format yg hampeehhhhhh. ........
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The making of the all-new, all-you maybank2u.com

  1. all-new, all-you Maybank2u.com 15 October 2008
  2. The Making Of all-new, all-you Maybank2u.com
  3. The Process
  4. About Bank About Me About Me
  5. “Now, everyone is shouting & grabbing homepage property. A lot of noise but little impact”
  6. 3 months, 125 consumers, variable tests observing, not asking
  7. Simple fact –What is the annual APR on a Maybank Gold Card? Comparison of facts–Can you find the highest interest rate available on a savings account? Judgment–You want a Credit Card, which Card is right for you? Comparison of Judgment –You're a student, you want a Credit Card, which Card is right for you?
  8. all-new, all-you Maybank2u.com The Launch
  9. LAUNCH PLANS Exclusive preview Open preview Launch M2U 2.0 8 Sept ’08 15 Sept ’08 15 Oct ’08 Exclusive Preview Preview of new Press Conference site for all current M2U users Launch Campaign TV, Radio, Online Demos Newspaper, Online Ads allyou.com.my - M2U blog Tactical Campaign - Feedback / Suggestions allyou.com.my - Making of Video
  10. M2U 2.0 Exclusive Preview 8 Sept ’08
  11. allyou.com.my
  12. Erna Mahyuni ..it’s quite an improvement over the current version with a slickness to it that I’ve yet to experience from any local site. That wasn’t what impressed me – what did was knowing that Maybank had conducted a rather extensive usability study… http://ernamahyuni.com/2008/09/the-new-m2u- impressions.html
  13. David Lian Maybank2u is getting face-lift, and if you're lazy to read further - I'm just going to say it here: I like it. http://www.davidlian.com/2008/09/beta-testing- new-maybank2u.html
  14. Danny Foo I was more impressed with one of the slides shared by Maybank’s virtual banking department. It displayed a real summary of how much commitment and importance Maybank had finally given to its website. This should be the way in any given website project big or small. http://www.dannyfoo.com/blog/dannyfoo- life/the-new-maybank2u-website-is-finally-here/
  15. all-new, all-you Maybank2u.com What’s Improved
  16. What’s there for customers? • All-new look • Smarter, easier navigation • User-oriented structure • Richer interactive content • Future-friendly design and technology
  17. Classic vs. New Both areas are consolidated into one
  18. Classic vs. New – After Login Introduction of Quick Links makes it easier for users go straight to favourite transactions. Main Navigation is now brought upfront.
  19. Classic vs. New – Transaction History From Transaction-based to Account-based
  20. Beta vs. New Changes will take place from 15th October onwards, due to feedback.
  21. Thank You

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