Successfully reported this slideshow.

Futurescales - Images of the Future

1,009 views

Published on

This presentation was an eposter at the JRC-IPTS 2nd seminar on Future-oriented Technology Assesment

Published in: Technology
  • Be the first to comment

Futurescales - Images of the Future

  1. 1. Evaluating Images of the Future FUTURE SCALES
  2. 2. Published in: ‘ Young talent ‘ section of the Belgian photo magazine View. <ul><li>Magazine editor’s selection criteria : </li></ul><ul><li>Author: a little known photographer with a strong personal story </li></ul><ul><li>Editorial line: coherence with other images featured in same issue </li></ul><ul><li>Quality: beauty/esthetics of images </li></ul><ul><li>Content: images that speak for themselves </li></ul><ul><li>No particular motivation to show futures </li></ul>Photographer ’ s Selection
  3. 3. <ul><li>Photographer ’ s criteria: </li></ul><ul><li>Futures subjects: </li></ul><ul><ul><li>environment </li></ul></ul><ul><ul><li>landscapes </li></ul></ul><ul><li>Style: </li></ul><ul><ul><li>humour </li></ul></ul><ul><li>Esthetics: </li></ul><ul><ul><li>balance </li></ul></ul><ul><li>Atmosphere: </li></ul><ul><ul><li>strange </li></ul></ul>
  4. 4. <ul><li>Photographer ’ s criteria: </li></ul><ul><li>Futures subjects: </li></ul><ul><ul><li>environment </li></ul></ul><ul><ul><li>landscapes </li></ul></ul><ul><ul><li>cities </li></ul></ul><ul><ul><li>transport </li></ul></ul><ul><ul><li>consumerism </li></ul></ul><ul><ul><li>technology </li></ul></ul><ul><li>Style: </li></ul><ul><ul><li>humour </li></ul></ul><ul><li>Esthetics: </li></ul><ul><ul><li>balance </li></ul></ul><ul><li>Atmosphere: </li></ul><ul><ul><li>strange </li></ul></ul><ul><ul><li>busy </li></ul></ul>
  5. 5. <ul><li>Photographer ’ s criteria: </li></ul><ul><li>Futures subjects: </li></ul><ul><ul><li>environment </li></ul></ul><ul><ul><li>landscapes </li></ul></ul><ul><ul><li>cities </li></ul></ul><ul><ul><li>transport </li></ul></ul><ul><ul><li>consumerism </li></ul></ul><ul><ul><li>technology </li></ul></ul><ul><ul><li>people </li></ul></ul><ul><li>Style: </li></ul><ul><ul><li>humour </li></ul></ul><ul><ul><li>open to interpretation </li></ul></ul><ul><li>Esthetics: </li></ul><ul><ul><li>balance </li></ul></ul><ul><li>Atmosphere: </li></ul><ul><ul><li>strange </li></ul></ul><ul><ul><li>busy </li></ul></ul><ul><ul><li>still </li></ul></ul>
  6. 6. <ul><li>Photographer ’ s criteria: </li></ul><ul><li>Futures subjects: </li></ul><ul><ul><li>environment </li></ul></ul><ul><ul><li>landscapes </li></ul></ul><ul><ul><li>cities </li></ul></ul><ul><ul><li>transport </li></ul></ul><ul><ul><li>consumerism </li></ul></ul><ul><ul><li>technology </li></ul></ul><ul><ul><li>people </li></ul></ul><ul><li>Style: </li></ul><ul><ul><li>humour </li></ul></ul><ul><ul><li>open to interpretation </li></ul></ul><ul><ul><li>contrast (between pictures) </li></ul></ul><ul><li>Esthetics: </li></ul><ul><ul><li>balance </li></ul></ul><ul><ul><li>play of light </li></ul></ul><ul><li>Atmosphere: </li></ul><ul><ul><li>strange </li></ul></ul><ul><ul><li>busy </li></ul></ul><ul><ul><li>still </li></ul></ul>
  7. 7. <ul><li>Photographer ’ s criteria: </li></ul><ul><li>Futures subjects: </li></ul><ul><ul><li>environment </li></ul></ul><ul><ul><li>landscapes </li></ul></ul><ul><ul><li>cities </li></ul></ul><ul><ul><li>transport </li></ul></ul><ul><ul><li>consumerism </li></ul></ul><ul><ul><li>technology </li></ul></ul><ul><ul><li>people </li></ul></ul><ul><ul><li>history </li></ul></ul><ul><ul><li>everyday life </li></ul></ul><ul><li>Style: </li></ul><ul><ul><li>humour </li></ul></ul><ul><ul><li>open to interpretation </li></ul></ul><ul><ul><li>contrast (between pictures) </li></ul></ul><ul><li>Esthetics: </li></ul><ul><ul><li>balance </li></ul></ul><ul><ul><li>play of light </li></ul></ul><ul><ul><li>colour </li></ul></ul><ul><li>Atmosphere: </li></ul><ul><ul><li>strange </li></ul></ul><ul><ul><li>busy </li></ul></ul><ul><ul><li>still </li></ul></ul>
  8. 8. <ul><li>Photographer ’ s criteria: </li></ul><ul><li>Futures subjects: </li></ul><ul><ul><li>environment </li></ul></ul><ul><ul><li>landscapes </li></ul></ul><ul><ul><li>cities </li></ul></ul><ul><ul><li>transport </li></ul></ul><ul><ul><li>consumerism </li></ul></ul><ul><ul><li>technology </li></ul></ul><ul><ul><li>people </li></ul></ul><ul><ul><li>history </li></ul></ul><ul><ul><li>everyday life </li></ul></ul><ul><ul><li>variety </li></ul></ul><ul><li>Style: </li></ul><ul><ul><li>humour </li></ul></ul><ul><ul><li>open to interpretation </li></ul></ul><ul><ul><li>contrast (between pictures) </li></ul></ul><ul><li>Esthetics: </li></ul><ul><ul><li>balance </li></ul></ul><ul><ul><li>play of light </li></ul></ul><ul><ul><li>colour </li></ul></ul><ul><li>Atmosphere: </li></ul><ul><ul><li>strange </li></ul></ul><ul><ul><li>busy </li></ul></ul><ul><ul><li>still </li></ul></ul><ul><ul><li>the moment </li></ul></ul>
  9. 9. Journalists ’ Selections Published in: De Morgen (10-07-2000). Fietsen naar een fascinerende toekomst. De persgroep, Brussel, p.7.
  10. 10. Journalists ’ Selections Published in: De Morgen (10-07-2000). Fietsen naar een fascinerende toekomst. De persgroep, Brussel, p.7. De Morgen (15-09-2000). Agence Future. Een concreet voorstel voor de toekomst. De persgroep, Brussel, p. 34. De Morgen (15-09-2000). Agence Future. Anders kijken naar de stad. De persgroep, Brussel, p. 34.
  11. 11. Journalists ’ Selections Published in: De Morgen (10-07-2000). Fietsen naar een fascinerende toekomst. De persgroep, Brussel, p.7. De Morgen (15-09-2000). Agence Future. Een concreet voorstel voor de toekomst. De persgroep, Brussel, p. 34. De Morgen (15-09-2000). Agence Future. Anders kijken naar de stad. De persgroep, Brussel, p. 34. Abfahren (02-2005). Liegend um die Welt. VSF, Aurich, pp. 9-10.
  12. 12. Journalists ’ Selections Published in: De Morgen (10-07-2000). Fietsen naar een fascinerende toekomst. De persgroep, Brussel, p.7. De Morgen (15-09-2000). Agence Future. Een concreet voorstel voor de toekomst. De persgroep, Brussel, p. 34. De Morgen (15-09-2000). Agence Future. Anders kijken naar de stad. De persgroep, Brussel, p. 34. Abfahren (02-2005). Liegend um die Welt. VSF, Aurich, pp. 9-10. De Morgen (27-05-2004). Een onzekere blik vooruit. De persgroep, Brussel, p. 34.
  13. 13. <ul><li>Journalists ’ criteria: </li></ul><ul><li>Futures: </li></ul><ul><li>not often specific motivation to present futures (cycling magazines, tabloids) </li></ul><ul><li>rarely images that explicitly represent the future </li></ul><ul><li>Narrative: </li></ul><ul><li>Images illustrate text that </li></ul><ul><li>tells a personal story </li></ul><ul><li>tells a ‘problem-solving’ plot </li></ul><ul><li>surprises </li></ul><ul><li>relates to readers’ experience </li></ul><ul><li>Subjects: </li></ul><ul><li>novelty / originality </li></ul><ul><li>relevance to everyday life </li></ul><ul><li>easily recognizable </li></ul><ul><li>People </li></ul><ul><li>Science and technology </li></ul><ul><li>Society </li></ul><ul><li>Transport </li></ul><ul><li>Travel (cycle-touring) </li></ul>The scream - London - 2000
  14. 14. <ul><li>Journalists ’ criteria: </li></ul><ul><li>Futures: </li></ul><ul><li>not often specific motivation to present futures (cycling magazines, tabloids) </li></ul><ul><li>rarely images that explicitly represent the future </li></ul><ul><li>Narrative: </li></ul><ul><li>Images illustrate text that </li></ul><ul><li>tells a personal story </li></ul><ul><li>tells a ‘problem-solving’ plot </li></ul><ul><li>surprises </li></ul><ul><li>relates to readers’ experience </li></ul><ul><li>Subjects: </li></ul><ul><li>novelty / originality </li></ul><ul><li>relevance to everyday life </li></ul><ul><li>easily recognizable </li></ul><ul><li>People </li></ul><ul><li>Science and technology </li></ul><ul><li>Society </li></ul><ul><li>Transport </li></ul><ul><li>Travel (cycle-touring) </li></ul>Road ahead - Chile - 2003
  15. 15. <ul><li>Journalists ’ criteria: </li></ul><ul><li>Futures: </li></ul><ul><li>not often specific motivation to present futures (cycling magazines, tabloids) </li></ul><ul><li>rarely images that explicitly represent the future </li></ul><ul><li>Narrative: </li></ul><ul><li>Images illustrate text that </li></ul><ul><li>tells a personal story </li></ul><ul><li>tells a ‘problem-solving’ plot </li></ul><ul><li>surprises </li></ul><ul><li>relates to readers’ experience </li></ul><ul><li>Subjects: </li></ul><ul><li>novelty / originality </li></ul><ul><li>relevance to everyday life </li></ul><ul><li>easily recognizable </li></ul><ul><li>People </li></ul><ul><li>Science and technology </li></ul><ul><li>Society </li></ul><ul><li>Transport </li></ul><ul><li>Travel (cycle-touring) </li></ul>Transandes - Chile - 2003
  16. 16. <ul><li>Journalists ’ criteria: </li></ul><ul><li>Futures: </li></ul><ul><li>not often specific motivation to present futures (cycling magazines, tabloids) </li></ul><ul><li>rarely images that explicitly represent the future </li></ul><ul><li>Narrative: </li></ul><ul><li>Images illustrate text that </li></ul><ul><li>tells a personal story </li></ul><ul><li>tells a ‘problem-solving’ plot </li></ul><ul><li>surprises </li></ul><ul><li>relates to readers’ experience </li></ul><ul><li>Subjects: </li></ul><ul><li>novelty / originality </li></ul><ul><li>relevance to everyday life </li></ul><ul><li>easily recognizable </li></ul><ul><li>People </li></ul><ul><li>Science and technology </li></ul><ul><li>Society </li></ul><ul><li>Transport </li></ul><ul><li>Travel (cycle-touring) </li></ul>Barringer Crater - USA - 2003
  17. 17. Researcher ’ s Selection <ul><li>Published in: </li></ul><ul><li>poster presentation at 2nd Int. Prague workshop for Futures </li></ul><ul><li>e-poster presentation Second Int. Seville Seminar on FTA (see Iris Futures poster ) </li></ul><ul><li>background materials workshops Iris Futures </li></ul>
  18. 18. <ul><li>Researcher ’ s criteria: </li></ul><ul><li>Function </li></ul><ul><li>Images illustrate </li></ul><ul><li>Images provide information </li></ul><ul><li>Images inspire </li></ul><ul><li>Subjects : five themes </li></ul><ul><li>Urban infrastructure </li></ul><ul><li>Creativity </li></ul><ul><li>Learning </li></ul><ul><li>Welfare and well-being </li></ul><ul><li>Europe </li></ul><ul><li>Subjects: five angles </li></ul><ul><li>Equity </li></ul><ul><li>Sustainability </li></ul><ul><li>Interculturality </li></ul><ul><li>Globalization </li></ul><ul><li>ICT </li></ul><ul><li>Form: </li></ul><ul><li>factual </li></ul><ul><li>open to interpretation </li></ul><ul><li>unusual </li></ul><ul><li>recognizable </li></ul>
  19. 19. <ul><li>Researcher ’ s criteria: </li></ul><ul><li>Function </li></ul><ul><li>Images illustrate </li></ul><ul><li>Images provide information </li></ul><ul><li>Images inspire </li></ul><ul><li>Subjects : five themes </li></ul><ul><li>Urban infrastructure </li></ul><ul><li>Creativity </li></ul><ul><li>Learning </li></ul><ul><li>Welfare and well-being </li></ul><ul><li>Europe </li></ul><ul><li>Subjects: five angles </li></ul><ul><li>Equity </li></ul><ul><li>Sustainability </li></ul><ul><li>Interculturality </li></ul><ul><li>Globalization </li></ul><ul><li>ICT </li></ul><ul><li>Form: </li></ul><ul><li>factual </li></ul><ul><li>open to interpretation </li></ul><ul><li>unusual </li></ul><ul><li>recognizable </li></ul>
  20. 20. <ul><li>Researcher ’ s criteria: </li></ul><ul><li>Function </li></ul><ul><li>Images illustrate </li></ul><ul><li>Images provide information </li></ul><ul><li>Images inspire </li></ul><ul><li>Subjects : five themes </li></ul><ul><li>Urban infrastructure </li></ul><ul><li>Creativity </li></ul><ul><li>Learning </li></ul><ul><li>Welfare and well-being </li></ul><ul><li>Europe </li></ul><ul><li>Subjects: five angles </li></ul><ul><li>Equity </li></ul><ul><li>Sustainability </li></ul><ul><li>Interculturality </li></ul><ul><li>Globalization </li></ul><ul><li>ICT </li></ul><ul><li>Form: </li></ul><ul><li>factual </li></ul><ul><li>open to interpretation </li></ul><ul><li>unusual </li></ul><ul><li>recognizable </li></ul>
  21. 21. <ul><li>Researcher ’ s criteria: </li></ul><ul><li>Function </li></ul><ul><li>Images illustrate </li></ul><ul><li>Images provide information </li></ul><ul><li>Images inspire </li></ul><ul><li>Subjects : five themes </li></ul><ul><li>Urban infrastructure </li></ul><ul><li>Creativity </li></ul><ul><li>Learning </li></ul><ul><li>Welfare and well-being </li></ul><ul><li>Europe </li></ul><ul><li>Subjects: five angles </li></ul><ul><li>Equity </li></ul><ul><li>Sustainability </li></ul><ul><li>Interculturality </li></ul><ul><li>Globalization </li></ul><ul><li>ICT </li></ul><ul><li>Form: </li></ul><ul><li>factual </li></ul><ul><li>open to interpretation </li></ul><ul><li>unusual </li></ul><ul><li>recognizable </li></ul>
  22. 22. <ul><li>Researcher ’ s criteria: </li></ul><ul><li>Function </li></ul><ul><li>Images illustrate </li></ul><ul><li>Images provide information </li></ul><ul><li>Images inspire </li></ul><ul><li>Subjects : five themes </li></ul><ul><li>Urban infrastructure </li></ul><ul><li>Creativity </li></ul><ul><li>Learning </li></ul><ul><li>Welfare and well-being </li></ul><ul><li>Europe </li></ul><ul><li>Subjects: five angles </li></ul><ul><li>Equity </li></ul><ul><li>Sustainability </li></ul><ul><li>Interculturality </li></ul><ul><li>Globalization </li></ul><ul><li>ICT </li></ul><ul><li>Form: </li></ul><ul><li>factual </li></ul><ul><li>open to interpretation </li></ul><ul><li>unusual </li></ul><ul><li>recognizable </li></ul>
  23. 23. Photographer ’ s selection Objectives: to see and capture the future…the artistic expression of futures thinking. Criteria: futures subjects, style, esthetics, atmosphere Journalists ’ selection Objectives: factual and contextualizing presentation of futures project(s) Criteria: narrative and subject matter both engage readers and fit within the publication’s overall structure and domain. Researcher ’ s selection Objectives: supporting and encouraging futures thinking Criteria: images that illustrate, inform and inspire, that cover specific themes and issues.

×