1. Ads marketplace between brands & influencers.
Automated. Unparalleled access. No paywalls.
1
Automated influencer marketing
makugx@axees.io
240-265-3299
Startup by co-founders Max Gallardo and Phil Nahajewski
2. Source: Influencer marketing hub
$500Bn+
by 2027
A Billion-Dollar
Bottleneck
rd
Parties
influencer
2
Data Source
Brand ↔ influencer matchmaking is
friction-heavy and broken
Micro-influencers produce outsized returns, but
due to a deal flow infrastructure that predates the
modern internet, sponsors lack broad and
immediate access to them.
3. 1) FIND
Link-in-Bio
2) EXPLORE
Synergies
3) AGREEMENT
of Tasks &
contract
4)PAYMENT
initiation
5) MONITOR
progress
6) REVIEW
performance
Automating
The process
Mostly manual work means slow and costly
Timeline to contract: 1 → 6 months
Man Hours: 90+
Guided work heavy on marketing lingo
Timeline to contract: 1 → 3 months
Man Hours: 60+
Process/steps:
Find the right/matching influencer agency
Contact agent
Email back and forth
Get roster
Get brochure of info
Check back with the right parties
Research roster to find best fit
Provide state of work
Request quote
Negotiate quote
Check back with the right parties
Request approval for budget
Negotiate round 2 (or move to next step)
Check back with the right parties
Execute activation
Make payment
Sign documents
Check back with the right parties
Manage agency and creator
Check back with the right parties
Manage deliverables
Manage ROI and follow up
Check back with the right parties
Request reports from agent
Make reports into readable data
Research reports and analytics
Report to client or company with data
On and on…..
Agencies
Process/steps:
Paywall
Learn their specific UX/UI
Learn specific tools
Get someone who knows marketing terms
Contact agent
Get roster
Research roster to find best fit
Provide state of work
Request quote
Negotiate quote’
Request approval for budget
Check back with the right parties
Negotiate round 2 (or move to next step)
Execute activation
Manage agency and creator
Manage deliverables
Manage ROI and follow up
Request reports from agent
Check back with the right parties
Make reports into readable data
Research reports and analytics
Report to client or company with data
On and on…..
Other Platforms
Mostly automated work. Fast and easy.
Timeline to contract: 1 hr → 5 days
Man Hours: 1-6
As a B2B2C player, Axees’ automated processes are much faster and
easier to use than 99% B2B alternatives in the market.
STEPS STEPS STEPS
5. Deal configurator & deal desk
Automationing the creator economy
Brands & Creators
Increased Cost efficiency
Direct access to niche influencers
Marketplace-style procurement
Simplicity
Income Stability
Increased monetization opportunities
Direct access to brands
Simplicity
Creators
Brands
Value
Why choose us?
6. $1K
20%
$1M
1%
A cut from transaction fees makes us a disruptive
game-changer, because it eliminates the paywall+locking
contracts most competitors have
10% ads
10% sponsorships
10% donations
Axees does not charge any upfront fees
Payments only happen when milestones are achieved
Axees
revenue
Revenue Cut of the deal model
7. $5M Revenue $1Bn
$3M Expenses $43M
$2M EBITDA $123M
FY24 FY27
Expecting rapid growth over 4
years. Market in 2022 at $16Bn
in the US.
$500 Bn by 2027 Globally.
Finances
9. CEO
Max
Gallardo
Phil
Nahajewski
CFO
CTO
Enrique
Gutierrez
Team
• 25 yrs as CTO/ devops
• Consultant @ Twitter
• CTO of Department of defense
Saved$80MM/annum
• Responsible for $7M/mo @
JibJab
• 20+ years in IT
positions
• 14 years of influencer
marketing
• Data center tech
• Director of security &
infrastructure
• Multiple patents
owner
• Visionary
• VP of finance
• 30+ years
experience
• Co-created
model around
adtech
10. $400K
marketing
$215K
admin
Ask
$385K Total Development Cost
makugx@axees.io
240-265-3299
$210K
unfunded
$175K
Invested
Why now?
We’re currently crossing the line
between agency and platform use.
NOW is the time to bring Axees to market
Delay = losing millions /mo
