2. orgmapper.com
info@orgmapper.com@orgmapper
ALIGNING CULTURES AND INTEGRATING
COMMUNITIES
INDUSTRY: IT SIZE: 1500 EMPLOYEES DURATION: 4 WEEKS
5 COMPANIES
MERGED INTO 1
IDENTIFICATION OF KEY OPINION
LEADERS
INVOLVEMENT OF KOLs IN CREATION
OF NEW CORPORATE CULTURE
DEFINITION
Less customer and employee turnover
Motivation and rewards
Client focus
Shared culture
Profitable innovations
DISCOVERY
Change agent identification
via network analysis
DREAMS
31 proposed actions with project leaders
DELIVERY
Over half finished in three months
3. orgmapper.com
info@orgmapper.com@orgmapper
Organizational challenges
• Company in post-merger phase (five companies merged with very diverse organizational
cultures, values and operations)
• New corporate structure and processes were designed
• Significant resistance to change - most of the staff were prior competitors
ChangeMapper analysis outcomes
• Change agents were identified by mapping the relations of employees in terms of knowledge
sharing, decision making and innovations
• In each company, these key opinion leaders (KOLs) were in a position to spread the message
of the new vision three times faster than formal leaders through formal channels
• The number of customers churning and staff leaving decreased significantly
Interventions implemented
• In order to better facilitate the dispersion of information regarding the ongoing change, KOLs
took part in dialogue sessions and workshops
• As a result of bottom-up initiatives, employee resistance was minimized, and the buy-in of
KOLs was successful
• Over half of the 31 proposed actions, ranging from common IT-related developments to team-
building and motivation-related projects, were completed in the first three months
ALIGNING CULTURES AND INTEGRATING
COMMUNITIES
INDUSTRY: IT SIZE: 1500 EMPLOYEES DURATION: 4 WEEKS
