SAP - Forum BR 2014 - Resultados

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Mauro P Tests

Sports

FORUMBRASIL
Mostmentionedaccounts
SOCIALMEDIAMENTIONS
@tobiashofmann 1.08% 16
@FelipePlets 1.15% 17
@SAPpmes 1.35% 20
@lucattelli 1.55% 23
@ronildorsantos 1.69% 25
@marlosimon 1.69% 25
@ruinogueira 1.82% 27
@HDSBrasil 3.11% 46
@Sapdevs 3.11% 46
@SapBrasil 4.59% 68
Account Percentage #Mentions

FORUMBRASIL
Shareofvoice:brandsentimentduringthecoverageoftheeventinsocialchannels.
400
Feb11 Feb12 Feb13
300
200
100
0
Negative0% Neutral47.1% Positive52.9% Unknown0%
TophashtagsduringSAPForum Brasil
#SAPForum 88.45% 1,309
#Brasil 76.69% 1,135
#EuNoSAPFORUM 13.18% 195
#sap 5.2% 77
Hashtag Percentage #Mentions

FORUMBRASIL
TherewerenonegativementionsduringtheSAPForumBrasilcoverage.
Weachievedalmost53% ofpositivesentimentduringthecoverage,asmostusers
showedtheirinterestcommentingonthemainconferences,quotesofthespeakersand
thegreatatmosphereoftheeventinsocialchannels.
Positive: Neutral:

FORUMBRASIL
WordCloud:themainwordsmentionedin
socialchannelsduringSAPForumBrasil.
mobilidade
moveis
empresas
stand
clientes
forum
codejam
conheça
pela
soluçoes
inovaçaonegocio
developersvisite
processos
voce diasao
pao
presidente
plataforma
ucp
palestra
negocios
ate
vantagem
sucesso
futuro
social
evento
começa
vai
track
Brasil
empresa
sap
hana
conhecer
session
2014
estande
soluçao
tecnologia
hitachi

FORUMBRASIL
AgesRanges
AgeRange
Under15 0.63%
15-17 0.63%
25-44wastheagerangewiththehighestparticipationduringthepromotion
andcoverageoftheevent,representing73% oftheaudience.
18-24 10.69%
45-54 1.89%
55-64 7.34%
65andup 5.03%
% Mentions
Demographics
Gender
Male
42.76%
Female
38.16%
Company
19.8%

FORUMBRASIL
Country(#Tweets)
SaoPaulo
TaboadaSerra
SaoLeopoldo
RiodeJaneiro
6.45%
Bauru
4.74%
Restof
theworld
3.8%
PortoAlegre
2.09%
TheSAPForumBrasiltookplaceinSãoPaulo,wherethehighestnumberofcomments
relatedtotheeventweremade,andthecitywheresomeofthemostimportantSAP
partnersarebased.
Belem
1.52%

FORUMBRASIL
Devices
Mobileusageisgrowingexponentiallyintheregion:51% ofinteractionsweremadefrom
amobiledevice,mentioningtheoﬃcialeventhashtagsandfollowingthelivecoverage.
Application Percentage #Tweet
Web 22.3% 330
TwitterforIphone 19.12% 283
Hootsuite 16.69% 247
Sprinklr 11.35% 168
TwitterforAndroid 7.84% 116
TwitterforIpad 6.22% 92
TweetbotforIOS 2.5% 37
Instagram 1.35% 20
TwitterforBlackberry 1.22% 18
TwitterforWindows 1.22% 18
Other21.32%
Mentions
Desktop27.05%
Mentions
Mobile51.63%
Mentions

FORUMBRASIL
SocialMediaWallinitiative
Throughthein-houseinitiative"SocialMediaWall".attendeeswereinvitedtointeractwiththe
brandwiththehashtag#EuNoSAPForum,thusfosteringparticipationwithinnovativeideas.
ThetotalreachoftheSocialMediaWallintwitterduringSAPForum Brasilwas2.8millions.
Theuser@DianaHDSrankedat1stplacegenerating63tweets.

FORUMBRASIL
Thehashtag#EuNoSAPForumoftheinitiative“SocialMediaWall”reachedalmost13% ofthementions
relatedtotheevent,achievingthethirdplacebehindtheoﬃcialeventhashtags#SAPForumand#Brasil.
25-44wastheagerangewiththehighestparticipationduringthepromotionandcoverageoftheevent,
representing73% oftheaudience.
Almost52% ofusersusedamobiledevicetoexecuteanaction.
“Technology”,“SAP”,“talk”,“business”,“hana”and“solutions”werethewordsassociatedtotheevent.
Therewerenonegativementionsduringtheevent.Weachieveda53% ofpositivesentimentwiththe
contentpublished.
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