Brief presentation and portfolio of my former brazilian consultancy

2. we create
value
experiences.
We are an international collective
that integrates competencies to
provide business opportunities in
new scenarios.
By understanding the rules of the
game, we co-create strategies to
ensure performance and to
promote experiences that
contribute value to your company
and its new market.
,
we
share

3. philosophy
Frescobol is typically a game played on the beach, a
pure expression of creativity and the spirit of the
Carioca (native of Rio de Janeiro).
In frescobol, who wins is who is able to deliver
excellent exchanges, a game where the opponent is
in fact a partner, who should seek to exalt the
athletic qualities of his or her partner; whom, as well,
should do everything possible to provide quick and
direct play, or perhaps short and "sweet", but in any
manner, easy to receive and respond to.
In this sport since you are playing with partners and
not adversaries: it cultivates friendship and exalts
the strengths in each other while elegantly
overcoming the difficulties and weaknesses: the
whole team plays so that the ball does not drop!
:
At Coletivo Frescobol we believe that good business is born
of a happy and transparent understanding, demanding
reciprocal empathy, as we propose experiences where the
sharing of know-how and expertise are givens in an effort
to create value for our customers and all other parties
involved in the game.
We costumize solutions to align
strategies for companies seeking
expansion abroad.

4. team
Mauro Ponzè
After working for about 10 years as a manager in a
major educational institution, achieving excellence
with Made in Italy (Group IED) and having
coordinated Start-up projects of subsidiaries in Italy,
Spain and Brazil, decided to capitalize on the
knowledge of the European entrepreneurial reality
and the Brazilian context, to develop projects and
useful experiences to unite these two worlds, in
order to get the best of what these realities have to
offer and exchange.
He has collaborated with the important realities of
Business & Advanced Design, and advised numerous
medium and large companies in the development of
new strategies of the internationalization processes
of commercial expansion and meetings.
Those who know him say he is persistent, like the
water that will reach the sea one way or another.
Generous and enthusiastic. Creative when
necessary ... i.e., almost always!
Elisenda Piñol Cruz
Professional with more than 14 years of experience in strategic and
international marketing along with international relations in diverse countries,
is valued for her pragmatism, firmness and determination.
Accustomed to working towards objectives, maturing organizational and
planning capabilities as she is positively evaluated for her ability to understand
and balance the needs of the customers and partners.
Her expertise in performing in different contexts, cultures and markets, as well
as fluency in several languages represent her outstanding competencies in the
development of projects in the context of global markets.
Persevering and vivacious. Optimistic and positive when faced with the
unknown and the challenges.
:

5. services
At Coletivo Frescobol we work to create experiences
of success for companies, or partners, who wish to
enjoy the opportunities offered by the international
markets, to develop their own know-how and
competence and to grow commercially.
We research, we prepare and interpret data and
strategic information: because information is power!
We define with four hands a project in which our
partner can identify clear and sustainable objectives:
because those who know where they are going, will
rarely get lost.
:
We design with four hands actions that can ensure a "soft landing" in emerging
markets: as despite being audacious, we prefer to reach our destination "safe &
sound".
We support you to develop a network of efficient and functional relationships:
because together it goes further.
In short. We propose a route that offers us and to our partners and customers,
opportunities to be better: because this is the only way life gets more and more
interesting.

6. observe & report:
Each new trip offers the opportunity to know
something new... but not in every trip do we find
what we seek.
At this stage we propose therefore to answer some
fundamental questions:
Is the market "business friendly"?
Does the context that we wish to explore offer some
opportunities to develop new skills to offer and/or
develop new products and/or services, in order to
establish useful relations?
:
Our working method is simple,
but functional and involves 4 steps
how we operate
What we produce:
Business Intelligence: Dossier & Commercial Reports;
Benchmarking & Competitive Analysis;
Social Trends & Visual Mapping;
Key Risk Indicators (Balanced Scoreboard).

7. how we operate
explore:
The data to be collected for analysis are obtained in
the field. Discussing, developing hypotheses of
collaboration, laying the groundwork for future
successes and agreements.
At this stage we organize experiences from which we
extract future benefits.
:
What we produce:
Trade Show/Fair and congress service
Matchmaking the buyer and potential partners;
Business Travel Experience for the acquisition of know-how and new
skills

8. plan:
Once the necessary elements for evaluating the new
market are acquired, along with identifying the
opportunity to establish access to a new market, it is
the time to plan at the strategic and executive level,
which needs to be done in order to identify the
objectives, the instruments and the resources, the
actions and interlocutors.
:
how we operate
In this step, almost always involving our partners and collaborators, we
perform the following:
Branding & Business Design
Financial & Managerial Planning
Accounting & Law Consulting

9. play:
We are prepared, we are equipped, we are ready to
go. More aware... of uncertainties, small errors, we'll
take them into account knowing how we can repair
them promptly.
:
how we operate
What we produce:
Building Relationships
Cross Cultural Management Training
Facilities Management for Start-up

10. major clients & cases
ABEDESIGN - Brazilian Association of Design
Companies:
Executive management of the Association; Planning
and organization of the mission to prospect in New
York; Organization of Design Week 2011. Activities
developed in collaboration with Apex-Brasil.
AsBEA - Brazilian Association of Architecture
Firms:
Management of Market Intelligence activities;
Organization of Commercial prospecting missions in
different target markets (United Arab Emirates,
Colombia, Panama, Mozambique, Angola) - Activities
carried out in collaboration with Apex-Brasil.
SMI – SISTEMA MODA ITALIA (ITALIAN FASHION
SYSTEM): Conducting industry research and
elaboration of the Brazilian market plan for the
clothing, hosiery, socks and intimate apparel sectors
of the companies of excellence of Made in/by Italy.
VSI - Consulting:
Organizing matchmaking agenda for Spanish
companies from a variety of sectors;
Creation and planning of promotional activities in the
Brazilian market.
:
Imbonóra - Mediterranean Gourmet Selection - (Cagliari - Itália):
Planning and organizing activities to promote a selection of companies of
excellence in the gastronomy sector in Sardinia.
Uniesp Educational Group - Union of Educational Institutions of the State of
São Paulo:
Preliminary study for the establishment of courses in Advanced Design and
Innovation.
Arqfebra - Fernando Brandão Arquitetura + Design:
Proposal to plan the expansion and development of the architecture firm in
China.
La Granja - Design for Companies & Friends (Barcelona- Milan):
Benchmarking Study, Identification of strategic partners, planning activities for the
start-up of the Brazilian subsidiary.
Sample Central - Grupo Ibope:
Planning for a new business segment and coordination of implementation activities.
Rotaliana:
Benchmarking and Market research analysis and report;
Matchmaking Agenda.

11. ABEDESIGN - Brazilian Association of Design
Companies
Coletivo Frescobol has developed planning and
organizational activities of some of the major
initiatives of commercial and international
promotion of Abedesign’s associated companies
which participate in the internationalitation project
of Brazilian Design called ‘ Brasil Design’:
• Brazilian trade mission of Design companies in
New York;
• Coordination & Organization of Brazil Design Week
2011 + Project Buyer;
• Coordination of the Strategy Mapping of the
Design Sector in Brazil;
• Management and Coordination of the Brazil Design
Internationalization Project.
:
Projects carried out in collaboration with:

12. ASBEA - Brazilian Association of Architecture Firms
In the context of the Brazilian Architecture
Internationalization Project (named ‘Built by Brazil’) and
in collaboration with Apex-Brasil, Coletivo Frescobol
has been developing since 2009 the following projects
and activities:
• Market studies focusing on architecture, construction
Industry and business opportunities in several
international markets (Colombia, Perú, Panamá, United
Arab Emirates, Angola, Mozambique and others);
• Conducting the market exploration missions and
business missions to Angola, Mozambique, Colombia,
Panama and UAE;
• Conducting and execution of ASBEA participation at
the BIG 5 Construction Fair Dubai 2010 and in the event
Brazil House Design 2011 in Angola plus a
matchmaking meetings;
• Coordination and execution of Images Projects and
Press Trip in Brazil with journalists and opinion formers
•Buyer and selling Project
• Management and coordination of the activities for the
promotion, training and international dissemination of
Brazilian architecture project ‘Built by Brazil’ during
2012 and 2013.
:
Projects carried out in collaboration with:
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13. :
SMI - Sistema Moda Italia (Italian Fashion
System)
Sistema Moda Itália (SMI) is one of the largest
organizations in the world that promotes the textile
and clothing industry, which traditionally represents
one of the sectors of excellence of Made in Italy. It
aims for promoting the dissemination of know-how
and fostering synergies and collaborations nationally
and internationally.
Projects:
Fashion Industry Market research report and strategic
plan to enter the Brazilian market.
Organization and coordination of a Trip Experience (+
Fashion Retail Strategic Seminar & Tour) in São Paulo
and commercial agendas.
Project carried out in collaboration with:

14. The Rotoliana is one of the most prestigious Italian
companies and is a reference in the scenario of
contemporary design. The catalogue of Rotaliana
includes products and innovative solutions both by
the content as well as by the design of the
incorporated technology such as the Multipot or
Diva. Some of the products has been developed in
partnership with prestigious designers like Giovanni
Lauda, ​​Dante Donegani, Andrea Branzi and Toyo Ito.
Colectivo Frescobol has developed some activities of
market research and benchmarking for Rotoliana in
order to identify strategic partners with whom it can
establish a partnership to transfer part of their
production activities in Brazil, as well as know-how
and technology.
Projects:
Benchmarking
Market research analysis and report
Matchmaking agendas
Rotaliana
:

15. :
Imbonóra - Mediterranean Gourmet
Selection
Project Sponsorship was organized with the Institutional Sponsorship of the Italian Embassy in
Brazil and inserted in the official program of the Moment Italy Brazil (Momento Itália Brasil).
Imbonóra is a brand that gathers some of the
gastronomic companies of excellence in the region of
Sardinia (Italy).
Activities developed during 2011 & 2012
Event ‘Semana da Mesa’ 2011: Coletivo Frescobol
conducted a wine and food tasting program organized
at the Italy portion of the Italian-Brazilian Chamber of
Commerce's both during the ‘Semana da
Mesa’ (Gastronomy Event)
A gala dinner prepared by an Italian chef for the tasting
of a unique menu prepared with the products from
Sardinia.
Supplier - buyer matchmaking carried out by
presenting gourmet products promoted for the first
time in the Brazilian Market to the main importers.
Activities developed during 2013
Planning and coordinating the participation of a
selection of 15 Sardininan companies of excellence in
gastronomy in the SIAL fair in São Paulo, the main food
fair in Latin America.
Organization of individualized schedule for each of the
companies with leading importers and distributors of
Brazil.

16. Design for Companies &
Friends
:
Lagranja, Design for Companies & Friends is one
of the most prestigious studios of Interior and
Product Design based in Barcelona and Hong Kong.
During the more than 10 years of activities the
multidisciplinary collective has developed products
for companies like Foscarini, Pallucco, Metalarte,
Santa and Cole and signed projects for companies
such as Pans & Company, Benetton, Camper among
others, in addition to creating spaces for the City of
Barcelona, ​​and Ministry of Culture (Italy). During
2010, we were called to conduct a benchmark study
and a preliminary analysis executed to identify the
strategic partners with whom an Alliance could be
established resulting in the opening of a subsidiary
of Lagranja in São Paulo.

17. Arqfebra - Fernando Brandão arquitetura +
design
Fernando Brandão architecture + design develops
projects in various areas, seeking a balance between
technology and aesthetics.
The architect won the competition in 2009 for the
development of the Brazil Pavilion at the Universal
Exhibition in Shanghai.
After this project, Fernando Brandão was invited to
participate in "De Tao Master Architects Studio" along
with 10 other prestigious international architects.
For the international expansion planning of the
architecture firm, the Colectivo Frescobol office
conducted the assessment of different skills, strengths
and weaknesses of the office and prepared a
preliminary proposal to assist the strategic evolution to
a new business model able to tackle new projects and
challenges.
:

18. Union of Educational Institutions of the State
of São Paulo
:
In collaboration with the Design Innovation of Milan,
Coletivo Frescobol, coordinated the realization of
the strategic plan for the implementation of a new
educational department of the university Uniesp of
São Paulo dedicated to focusing on the disciplines of
Advanced Design & Innovation.
BUSINESS
STRATEGY
MARKETING &
MARKET
RESEARCH
CREATIVE
DESIGN
ENGINEERING
SOFTWARE
ENGINEERING
PRODUCT &
PORTFOLIO
MANAGEMENT
PRODUCT
DEVELOPMENT
MANAGEMENT
TECHNOLOGY
MANAGEMENT
INTERACTION /
KNOWLEDGE
TECHNOLOGIES
ORGANIZATION
& CHANGE
MANAGEMENT
HUMAN
FACTOR
ENVIRONMENT
ADVANCED DESIGN
CREATIVE
PROCESS
KNOWLEDGE
TRANSFORMATION
KNOWLEDGE
COMMUNICATION
HUMAN
CONTEST
MANAGEMENT
TECHNOLOGY
BROKERING
PRODUCT SERVICE SYSTEM
Project carried out in collaboration with:

19. VSI Consulting is a Spanish company that advises
other Spanish companies and organizations in
directing the actions of expanding in to several
international markets.
Regularly we collaborate with VSI providing
matchmaking services and commercial relationships
for European companies, operating in various sectors
and interested in the Brazilian market,
where Coletivo Frescobol can contribute via its
expertise & network of relationships.
Planning and Organization of Commercial Agendas:
:

20. :
Sample Central - Ibope
Group
Sample Central, has introduced in Brazil the
innovative technique of "alternative marketing"
called tryvertising where consumers can experience
our products and services before purchasing,
paying with a precious currency to the businesses:
their opinions on the consumer experience.
With the aim of identifying new formats and
modalities for implementing this marketing
technique, CF was called to perform an analysis of
the interpretation of the experience of the users of
Sample Central, to reveal the most important
insights and identify the "insights" useful in
determining the strategic guidelines for the renewal
of the format of the available offerings to
advertisers.
Since the proposals developed, SC has profoundly
changed its business model, recently making viable
the project "amostraclick", and starting the
development of an innovative social network of
consumer opinions.

21. Partners
Coletivo Frescobol promotes experiences and
projects in collaboration with professionals,
companies and institutions with which it is possible
to create systems.
We seek to nurture networks and strategic alliances
with partners that can provide synergistic skills and
knowledge of the specific characteristics of the
scenarios in which we are called to operate.
Design Innovation - Italy-Spain:
Multidisciplinary structure design, training and research, founded and directed
by Prof. Carmelo di Bartolo, creating a dedicated group, in which designers,
architects, engineers, economists and sociologists of consumption work in
teams with managers and directors of companies or public administration.
Fronteira - Brazil:
Conceived by Graphic Designer Rico Lins, Frontier is a space for
multidisciplinary co-creating, a place of cultural debates and design
experimentation .
Future Concept Lab - Italy-Brazil:
Founded by Italian sociologist Francesco Morace, FCL is a Strategic Consulting
and Research Institute that is distinguished in the international arena as one of
the most advanced centers of market research and in the development and
forecasting of consumption trends.
:

22. contato@coletivofrescobol.net
www.coletivofrescobol.net