Wolfgang Weil - Xi’an Xianyang International Airport

How to initiate Trinity at an(y)
Airport
or
“Trinity Alive“
Wolfgang Weil
Chief Operations Officer
Xi’an Xianyang International Airport
The Trinity Forum 2015, Hong Kong

Commercial Trinity Entities
Chart 2
Brands
“TRINITY”
Xi’an Xianyang International Airport Co., Ltd., 2015

Goals of “Trinity“
Chart 3
Collaboration to
improve commercial
environment and
results
Improve cost-
efficiency
Improve dialogue and
create mutual
understanding
Enhanced shopping
experience for
travelling consumers

Creator
Chart 4
Martin Moodie, Founder and Chairman of the Moodie Report

Chart 5
Creator, Founder

Chart 6
Creator, Founder & Godfather of Trinity

“Mr. Trinity“
Chart 7

Trinity Forum
Chart 8
World’s leading airport commercial revenues conference
Three industry leading organisers:
- The Moodie Report
- Airports Council International
- Airports Council International - Asia Pacific
This year’s theme:
‘Putting the Consumer at the Heart of the Trinity’
Audience (airports, concessionaires and brand
communities) representing the ‘Trinity’ of travel retail
Progressive industry agenda and genuine debate on
industry issues
Improve dialogue and mutual understanding between
airports, concessionaires and brands to the benefit of the
travelling consumer

Creation of a “Win-Win-Win-Win Situation“
Chart 9
Brands
The
CUSTOMER

So far, so good!

So far, so good?

So far, so good?
• The concept of Trinity is appreciated by almost
everyone
• Implementation of Trinity turns out to be more
complicated than expected
BUT

Implementation of Trinity turns out to be
more complicated than expected
Chart 13
The concept of Trinity Trinity at an AirportImplementation

The Great Wall of Trinity
Chart 14

The Great Wall of Trinity
Chart 15
Lack of
comprehension
Difficulties in
sustainability
Difficulties in
reconciling
interests
Lack of
dialogue
Lack of
collaboration

How to overcome Trinity‘s Great Wall?

Thinking out of the box...
Chart 17
Are there any comparable situations ?
Are there any proposed solutions in place ?

Airlines Operator Committee (‘AOC‘)
Chart 18
• Recommendation by IATA
Mission of the AOC:
Promoting a cooperative and
transparent relationship with
our airport partners while
maintaining focus on safety,
customer experience and cost
• Implemented at many major airports

Chart 19
Typical Structure at an Airport
Executive Committee
• Chairman
• First Vice Chairman
• Second Vice Chairman
• Secretary / Treasurer
Board
Working Groups / Sub Committees

Implementation
Lack of
comprehension
Difficulties in
sustainability
Difficulties in
reconciling
interests
Lack of
dialogue
Lack of
collaboration
Chart 20
Typical Structure at an Airport
Executive Committee
• Chairman
• First Vice Chairman
• Second Vice Chairman
• Secretary / Treasurer
Board
Working Groups / Sub Committees
comprehension
dialogue
collaboration
reconciling
interests
sustainability

Airport ‘X’ Trinity Conference (‘X’TC)
Airport Trinity General Assembly
- Airport Operator
- Concessionaires
- Brands
XTC Executive Committee
- Chairman (Airport)
- Sub Committees Chairmen &
Vice Chairmen
- Secretary / Treasurer
Working Groups /Sub Committees
- F&B
- Fashion & Beauty
- Convenience, Accessories
- Services
- Marketing & Activities
- Fair Pricing
Possible Structure at an(y) Airport

Possible Working Groups / Sub Committees
Chart 23
• Local Cuisine
• Western Cuisine
• Fastfood
• Cafes
F&B
Chairman
Vice Chairman
• Fashion Int‘l
• Fashion Dom.
• Jewelry
• Eyewear
• P&C
Fashion & Beauty
Chairman
Vice Chairman
• Convenience/
Supermarkets
• Books
• Accessories
• Electronics
• Children‘s
Convenience &
Accessories
Chairman
Vice Chairman
• Entertainment
• Relaxation
• Forex
• Travel Agencies
• Couriers
Services
Chairman
Vice Chairman

Chart 24
Airport Trinity General Assembly
- Airport Operator
- Concessionaires
- Brands
- Chairman (Airport)
- Sub Committees Chairmen &
Vice Chairmen
- Secretary / Treasurer
Working Groups /Sub Committees
- F&B
- Fashion & Beauty
- Convenience, Accessories
-Services
-Marketing & Activities
-Fair Pricing
Airport Trinity Conference (‘X’TC)
Overcoming the Great Wall of Trinity
Implementation
Lack of
comprehension
Difficulties in
sustainability
Difficulties in
reconciling
interests
Lack of
dialogue
Lack of
collaboration
comprehension
dialogue
collaboration
reconciling
interests
sustainability
comprehension
dialogue
collaboration
reconciling
interests
sustainability

Thinking out of the box...
Chart 25

... Trinity will succeed !!!
Chart 26
Thank You!

Back-up

Airport Trinity Conference (XTC)
Chart 28
Annual General Assembly
Agenda Participants
Keynote
Airport perspective
Tenants perspective
Brands perspective
Guest speeches
Airport
All Tenants
All Brands
Gala Dinner

Chart 29
Bimonthly Meetings
Agenda Participants
Strategic Issues
Airport issues
Tenants issues
Brands issues
Chairman (Airport)
Sub Committees/
Working Groups
• Chairmen
•Vice Chairmen

Wolfgang Weil - Xi’an Xianyang International Airport

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (11)

Similar to Wolfgang Weil - Xi’an Xianyang International Airport

Similar to Wolfgang Weil - Xi’an Xianyang International Airport (20)

More from Matthew Willey

More from Matthew Willey (10)

Recently uploaded

Recently uploaded (20)

Wolfgang Weil - Xi’an Xianyang International Airport