Koolivoo works with tourism companies to produce marketing publications and online content that help promote destinations and experiences. By forming alliances where Koolivoo handles production, partners achieve significant revenue growth and brand recognition while reducing costs. Koolivoo has numerous partners worldwide and provides services including white labeled publications, an online content management system, and web design for partners' websites.

1. Commercial in Confidence
The world is getting richer
customers will pay more to meet their
aspirational needs, but less when a product is koolivoo
perceived as a commodity.

2. KOOLIVOO
Koolivoo works on the behalf of some of the world’s best niche Tour Operators and
Tourism product suppliers to elevate destination, experience and brand presentation
whilst dramatically reducing the production costs.
These alliances deliver impressive results in terms of revenue growth, compounding
goodwill and brand recognition.
The result is strong demand for Koolivoo’s services from businesses through the world.
RICHI$TAN // PAGE 2

3. BACKGROUND
In early 2006 Koolivoo formed an alliance with ATS Pacific to develop The Ultimate
to do List - Australia, New Zealand and Fiji. Twelve months later 50K significant
publications where distributed by 10 key partners resulting in new revenues of close to
$3million. In 2007 Koolivoo achieved
+ Launched branding - Elite Australia Experiences Allianced with Outback Encounter
and Produced 50K White Labelled Publications and Online Catalogues for EAE
Partners
+ Developed and Designed an Indian Ocean Publication with Linara Travel
+ Produced Content Management System for Africa Adventure Company
+ Produced a Alliance programme for Korean Tour Operator
BACKGROUND // PAGE 3

4. OUR BUSINESS MODEL
OUR BUSINESS MODEL // PAGE 4

5. OUR BUSINESS MODEL
OUR BUSINESS MODEL // PAGE 5

6. OUR BUSINESS MODEL
OUR BUSINESS MODEL // PAGE 6

7. THE BUSINESS MODEL
THE BUSINESS MODEL // PAGE 7

8. BRAND ALIGNMENT
A vital component of this process is the alignment of key brands
The production of an end user white label publication that matches the “travel
aspirations” of the market with a region’s unique and luxury experiences.
Each publication targets the aspirations of niche worldwide whose ambition is
experience one of life’s decisive activities. The objective of the brochure is to ensure
that this market considers the region for their personal journey of a richer life.
Supporting the publication is an online catalogue providing much
greater detail of the experience and the opportunity for its inclusion into an itinerary.
BRAND ALIGNMENT // PAGE 8

9. THE BENEFITS
NICHE TOUR OPERATORS TOURISM PROVIDORS
+ Better Presentation + Targeted Distribution
+ Significant Cost Savings + Better Product Presentation
+ Brand and Good Will Growth + Online Distribution Syndication
+ Significant Cost Savings
THE BENEFITS // PAGE 9

10. ALLIANCED PARTNERS
GLOBAL
American Express Global Partner Network
Virtuoso - USA / South American / Australia
USA
Destinations & Adventures International - Nashville
Safari Downunder - Fort Lauderdale
Kerr and Downey - Katy Texas
Linara Travel - Los Angeles
See ANZ - Chicago
Downunder Answers - Seattle
Above and Beyond Travel - Palm Springs
Aspire Downunder - New York
ATS Tours - Los Angeles
AUSTRALIA
Outback Encounter
ATS Pacific
The Traveller
UNITED KINGDOM
Bath Travel - Bournemouth
World Market Travel - Bath
Turquoise Holidays - Beaconsfield
Off the Beat Travel - Northwich
ALLIANCED PARTNERS // PAGE 10

11. ALLIANCED PARTNERS
Switzerland
Dreamtime Travel - Baden
Austria
Coco Weltreisen - Innsbruck
Germany
Art of Travel - Munich
Netherlands
Baron Travel - Amsterdam
Denmark
Nyhavn - København
Sweden and Norway
AustraliaResier
Ireland
Abbey Travel
Russia
Sodis Travel Company
ALLIANCED PARTNERS // PAGE 11

12. ONLINE DISTRIBUTION SYNDICATION
Partner access to online catalogue through a SOAP real time technology.
Our remotely hosted data centre will be used to populate your existing web server
through a secure realtime XML transport solution.
This technology will allow for re-branding of white label data to further service your
clients with a comprehensive online component in addition to printed material.
ONLINE DISTRIBUTION SYNDICATION // PAGE 12

13. ONLINE DISTRIBUTION SYNDICATION
Sample Website
ONLINE DISTRIBUTION SYNDICATION // PAGE 13

14. CONTENT MANAGEMENT SYSTEM -
Koolivoo has invested in building a
state of the art Content Management
System Software specifically designed
to offer tour operators the most
relevent and quality presentation.
Called Chameleon the strength of the
programme is its neat response to
CSS.
Sample Website
CONTENT MANAGEMENT SYSTEM// PAGE 14

15. WEB DESIGN SERVICES
Koolivoo has a team of
professional designers who
deliver CSS programming for
the CMS.
Sample Website
WEB DESIGN SERVICES // PAGE 15