The document outlines concepts for a PR campaign poster series for The Nanyang Chronicle student newspaper. The posters will address issues affecting NTU students like lack of study spaces, mandatory hall activities, the STARS curriculum system, and inefficient campus bus transportation. Each poster will pose a question to inspire students to think about the issue and take a stand. The goal is to establish The Nanyang Chronicle as a forum for diverse views and facilitate the objective representation of opinions to encourage meaningful action.

1. the nanyang
CHRONICLE
C
posters
for PR
campaign
PR Team:
Wong Pei Ting
Agung Santoso Ongko
Wan Zhong Hao
Lim Mu Yao
Matthew Ng Wei Shuen

2. ONCEPT
CTo let the student population know of our intention as a newspaper to act as a forum for divergent views to be
represented objectively. Opinions formed will be pushed for meaningful action to be taken.
the brief
To inspire students to think about the issues that affect them as NTU students, implore them to have an
opinion, and eventually take a stand.
The gist
Shows The Nanyang Chronicle as a news outlet that understands the relevant concerns of the student
community and its ability to faciliate the formation of opinions from different sides, and moderate them
appropriately.
The RATIONALE

3. Ollaterals
CConcept: As students mug on
campus during examination
periods, there have been
complaints of a lack of
conducive places to study.
Questions remain: Where else
can we study? What is being
done to help allievate this
situation?
Copywriting: Lim Mu Yao
Art Direction/Photography:
Matthew Ng & Lim Mu Yao
Photography Assistants:
Yeo Kai Wen & Wan Zhong Hao
Concept: Matthew Ng

4. C
Concept: Students choose to stay in hall for the convenience.
But as they are forced to commit to a barrage of activities to
secure their hall places, how much is considered too much?
Copywriting: Lim Mu Yao
Art Direction/Photography: Matthew Ng & Lim Mu Yao
Photography Assistants: Yeo Kai Wen & Wan Zhong Hao
Concept: Matthew Ng

5. C
Concept: Is STARS the most equitable way to allow students to have the freedom to choose what
they want to learn? Can the system be made better?
Copywriting: Lim Mu Yao
Art Direction/Photography: Matthew Ng & Lim Mu Yao
Photography Assistants: Yeo Kai Wen & Wan Zhong Hao
Concept: Lim Mu Yao

6. C
Concept: Is the bus the most efficient form of transport around campus? With irregular waiting
times and inconsistent bus arrival times, this has been a persistent bugbear amongst students
in the NTU community.
Copywriting: Lim Mu Yao
Art Direction/Photography: Matthew Ng & Lim Mu Yao
Photography Assistants: Yeo Kai Wen & Wan Zhong Hao
Concept: Lim Mu Yao