Whether you’re just starting out or you’ve been going strong for years, small business success demands effort on many fronts: building brand awareness, making sales, attracting talent, fundraising and business development - to name just a few. So, how do you drive all these priorities effectively—with limited time and resources? And how can LinkedIn help? To find out, join LinkedIn and the Nashville Technology Council on Thursday, October 2nd, for LinkedIn Live in Nashville, where you’ll hear from local business leaders on how they’re flexing the world’s largest professional network to achieve their business goals. Anyone looking to grow their business on LinkedIn - individual entrepreneurs, small-business owners, CXOs, VPs, and Directors - will benefit from this highly interactive half-day event.

1. How I Use LinkedIn to Establish
Corporate Relationships
Matt Hall
Account Executive
Microsoft
©2014 LinkedIn Corporation. All Rights Reserved.

2. ©2014 LinkedIn Corporation. All Rights Reserved.

3. Relationships
Showing interest in the
contact
The Lessons
Closing
Meeting the contact at their
point of need
Credibility
Relevance to the contact
©2014 LinkedIn Corporation. All Rights Reserved. 3

4. We’re reimagining Microsoft…
+
The mobile-first, cloud-first enterprise

5. My Role: Reimagining with Microsoft
Deliver fluid
experiences that
transcend time,
place, context, and
device
Respond more
quickly to changing
business needs with
a flexible, hybrid
cloud
Unlock insights on
any data and make
smarter, faster
decisions
Work like a
network in a
modern workplace
1.5 billion
people use
Windows
every day
200 million
Windows 8 licenses
Fortune Global 100 10%
Devices
&
Mobility
1.1 billion
people use Office
85% of
Fortune 500 +
8 million users
7 of the top 10
Fortune 500
companies
Cloud Productivity
& Enterprise
Social
60%
of the Fortune 500
Rated highest for
supporting critical data
needs in
the cloud
Mission-critical
usage has jumped
57% of Fortune 500
Business Insights
& Mission Critical
Cloud
Platform
2 in 3 servers
run Windows
Server
2/3
enterprise
seats covered
More than
90% of
©2014 LinkedIn Corporation. All Rights Reserved. 5

6. http://www.linkedin.com/in/matthewjetthall/
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7. http://www.linkedin.com/in/matthewjetthall/
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8. http://www.linkedin.com/in/matthewjetthall/
©2014 LinkedIn Corporation. All Rights Reserved. 8

9. Credibility
& Trust
©2014 LinkedIn Corporation. All Rights Reserved. 9

10. Networks &
Relationships
San Diego
Charger Fan
Beer Aficionado
Foodie.
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11. The Cloud Event
At the Ale House
Sales and
Closing
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12. Relationships
Showing interest in the
contact
The Lessons
Closing
Meeting the contact at their
point of need
Credibility
Relevance to the contact
©2014 LinkedIn Corporation. All Rights Reserved. 12