presented at Text Analytics Summit 2008

1. Social Media Analysis: Present and Future Matthew Hurst Live Labs, Microsoft

7. CONTENT STRUCTURE TIME URL THREADS WORDS PHRASES FRAGMENTS TOPICS SENTIMENT COMMUNITY INFLUENCE

8. INFLUENCE/AUTHORITY

11. Current Model

12. Current Model

17. New Model

19. SUBJECTIVE STATEMENTS

20. Subjectivity Research

21. Taxonomy of Subjectivity Subjective Statement: <holder, <belief>, time> The moon is made of green cheese. . Opinion: <holder, <prop, orientation>, time> He should buy the Prius. . Sentiment: <holder, <target, orientation>, time> I loved Raiders of the Lost Arc! .

24. Opinion Process Impetus Synthesis Expression: s Interpretation: s’ Re-Expression: s’’

27. Social Media Analysis 2.0 COMMUNITY BELIEFS PERSONALITY INFLUENCE AUTHORITY COMMUNITY BELIEFS PERSONALITY INFLUENCE AUTHORITY THEORY OF SOCIAL MEDIA WORDS PHRASES FRAGMENTS URL THREADS

29. SOCIAL MEDIA ANALYSIS NEXT

31. PRODUCT REPORT

33. PRODUCT C1 C2 C3 SUPPLIER LOCATION MATERIALS REPORT REPORT REPORT REPORT

34. Company I work for Nokia 891 Microsoft 23, 800 Google 12, 100 Virgin Atlantic 111 Apple 5, 760 Samsung 1, 370 Dell 7, 860