In mobile, the challenge for enterprise software companies is thinking small. How do you take your huge, multifeature enterprise software product and figure out what will be useful to customers on smartphones and tablets?

1. UX Design for Mobile Enterprise Apps
Matt Hately
Jennifer Fraser
December 2011

2. It can seem daunting…
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3. 73%
(percentage of users that expect your mobile software to be
easier to use than your desktop/web product)
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4. It Can Be Done
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5. Two Universal Truths
1. There are a few general best practices
2. Context-specific design is a must
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6. What’s Generally True?
A few best practices.
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7. Less Features/Usage
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8. Challenge: Hurried Users, Short on Time
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9. Implication: Surface Functionality
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10. Challenge: Interruptions
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11. Implication: Allow for context switching
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12. Challenge: Distracted
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13. Implication: Orientation (where am I?)
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14. Challenge: Multiple Devices
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15. Implication: Consistency Within, “Translation” Across
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16. Context, Context, Context
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17. The UX Value Proposition
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18. User Experience Value Proposition
• How close is the value proposition to the original application?
• What is the same?
• What is different?
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19. Context: Personas and Usage Scenarios
• What’s the real
need/opportunity?
• How do/might they
actually behave?
• What motivates
them?
• What’s their
environments?
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20. New Challenges
• Personas are archetypes
− they may not map from the original application
• Physical environment will be different and more diverse
• Motivations will likely change
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21. Walk in Their Shoes
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22. Have Users Try It
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23. What’s The Result?
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24. This to…
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25. …This
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26. Summary
• Reduce Features, Data Input, Simplify (not Simplistic!)
• Understand You are Building a Different Product
• Get the Context
• Test the Experience
• Remember: Simple is Deceptively Hard
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27. Contact Information
Jennifer Fraser
Director of Design
Jennifer.fraser@macadamian.com
Matt Hately
VP of Product Strategy and Innovation
Matt@macadamian.com
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