1. Anita Y. Mathis, Small Business & Technology Readiness Specialist
anitamathis@outlook.com
678-532-9262
5 Key Reasons
For having a crisis action plan

2. 1. Uncertainty
• The world is filled with
uncertainty.
• Local and global issues affect us.
Anita Y. Mathis, Small Business & Technology Readiness Specialist
anitamathis@outlook.com
678-532-9262

3. 2. COMPLEXITY
• Businesses are made of systems
that must work together.
• Dependence on external systems
complicates business.
Anita Y. Mathis, Small Business & Technology Readiness Specialist
anitamathis@outlook.com
678-532-9262

4. 3. INTEGRITY
• Your business has values.
• Crisis tempts you to cut corners.
• Cutting corners may cost you
more in the end.
Anita Y. Mathis, Small Business & Technology Readiness Specialist
anitamathis@outlook.com
678-532-9262

5. • Risk comes from many
directions .
• The unintentional actions by
employees may create a crisis.
• Unfortunately, crisis may result
for a variety of reasons.
4. SECURITY
Anita Y. Mathis, Small Business & Technology Readiness Specialist
anitamathis@outlook.com
678-532-9262

6. 5. MONEY
• Serving your customer
during a crisis becomes
more challenging.
• However, that’s why you
are in business in the first
place.
• We have to avoid
transferring our problem
to our customer.
Anita Y. Mathis, Small Business & Technology Readiness Specialist
anitamathis@outlook.com
678-532-9262

7. How Crisis
Planning Helps
1. Makes dealing with (Uncertainty) a little easier
2. Allows you to better manage (Complexity)
3. Helps you keep your values (Integrity) in sight
4. Allows you to address human error and criminal activity(Security)
5. Keeps serving your customers front of mind(Money)
Anita Y. Mathis, Small Business & Technology Readiness Specialist
anitamathis@outlook.com
678-532-9262

8. Anita Y. Mathis, Small Business & Technology Readiness Specialist
anitamathis@outlook.com
678-532-9262
Would you rather avoid thinking about crisis,
but know you can’t?
• It doesn’t have to be difficult.
• Only minimal hand holding
required
The next slide tells you how…

9. Register for the 30 minute (CAP) Crisis Action Planning Workshop.
Cost: $25.00
Attention Entrepreneurs
Ready to draft your first crisis action plan,
but would like a little support?
You’ll also receive:
1) the CAP template to customize
2) 1 hour consultation
3) access to our special monthly updates
***Get it done in 7 days or less?***
Click on registration box above or contact:
Anita Y. Mathis, Small Business & Technology Readiness Specialist
anitamathis@outlook.com
678-532-9262