2. Corona
delivers
a unique
fun, sun
and beach
state of
mind. It is
defined by
a laid back
image origi-
nally created
by Corona
consumers when
it first became avail-
able in the U.S. and
remains the brand’s
foundation to date.
Due in large measure
to its universal appeal,
in recent years Coro-
na has moved beyond
the import category
and has positioned it-
self as a formidable
competitor against do-
mestic beers. Primary
Target: Males, 21-34.
3. Logo
THE CORONA LOGO IS THE CORNERSTONE OF OUR BRAND.
As one of the world’s most recognized marks, the Corona logo is our
single most important visual asset. However, for our logo to retain its
value, it must be used correctly and consistently worldwide. The pre-
ferred version of the logo is shown below; however, alternate configura-
tions may be more appropriate for some applications, depending on
production techniques and size requirements.
The logo must be present in all brand applications and must not be
modified or re-created. Use only approved digital files for reproduction.
PREFERRED
REVERSED TYPE REVERSED
WITH YELLOW CROWN
CLEARANCE
To stage the logo properly,
maintain a minimum clearance
equal to the cap height of the
“C” (measured in “x”) around
the logo and other elements.
BLUE (ONE COLOR) TONE ON TONE
On high-end embroidered
pieces, if appropriate, the tone-
ALTERNATE on-tone logo is acceptable.
4. Minimum Size
Print Web The size of the logo can change,
depending on its use. However, the
0.75 Inches 60 Pixels
logo must always be legible. To ensure
this, the Corona logo should never
appear smaller than 0.75 inches in
length when printed. Online, the logo
should never appear smaller than 60
pixels wide.
Incorrect Usage
1. Do not lock up the logo 2. Do not add a drop shadow 3. Do not place the Corona
with other typography to the logo logo in a box or container of
any shape
4. Do not attach a symbol, 5. Do not crop the logo 6. Do not reconfigure the logo
icon, or graphic to the logo or crown in any way
7. Do not use the logo in 8. Do not outline the logo 9. Do not skew, distort, or
any color other than those modify the logo
approved
6. The Bottle
THE BOTTLE IS OUR MOST VALUABLE BRAND ICON
The combination of the clear bottle and distinct blue and
white label is recognized around the world.
APPROPRIATE USAGE
AND CROPPING
Whenever possible, the bottle should
be shown as a photograph—either on
a simple white background or as a
natural part of a larger scene.
The bottle should always be treated
with respect and never modified or
stylized. Treatments such as anima-
1. Full bottle, centered 2. Cropped from top and 3. Cropped from bottom tion, or transforming the bottle into a
placement bottom character, are never appropriate.
4. Extreme crop from top and bottom / horizontal application
INCORRECT USAGE
1. Do not obscure the logo 2. Do not position the bottle 3. Do not crop the label from
at an angle the side
4. Do not crop the bottle from 5. Do not modify the label 6. Never use the label or its
the top if the bottom is in view individual elements (e.g., “La
Cerveza Mas Fina”) as stand-
alone graphics
7. The Lime
THE LIME IS AN ACCESSORY
For many consumers, the lime has become syn-
onymous with the Corona experience—an essential
element that complements their choice.
The preferred usage is a wedge of lime atop the full
Corona bottle. Additional limes (either whole or in
pieces) should not be visible unless they naturally
occur in a realistic photographic scene. Do not
personify the lime or use it as a stand-alone element.
Most importantly, the lime plays a supporting role,
and should never dominate the Corona brand.
8. Secondary
Elements
USING THE CORONA GARGOYLE
The gargoyle can be used on its own
or in combination with a second gar-
goyle, but no more than two should
be used at the same time. When two
are used, the gargoyles should be
facing opposite each other, as shown
on the bottle.
The gargoyle is always a secondary
visual element; the Corona logo must
always be the primary icon, and the
gargoyle cannot be its substitute.
The gargoyle may be cropped, but
the head must always be visible. All
other brand rules apply.
INCORRECT USAGE
1. Do not crop the head 2. Do not create a pattern or 3. Do not modify or distort
use multiple sizes the gargoyle
4. Do not use colors other than 5. Do not create new combi- 6. Never use the crown or
Corona blue or yellow nations of elements “C” as a stand-alone graphic
Please note: Other elements of the Corona
brand, such as the crown and label, should
not be used as visual elements in this way.
