1. My name is Mariama Camara Aïdara. I am 21. I come from France. My main objective is to
work in the area of Business and create my own business in future years.
During the periods 2009-2010/2010-2011, I
prepared a professional baccalaureate business in Paris, France. The purpose of
thisbaccalauréat is to form sellers to be responsible for a point of sale: small shop franchise
stores in the retail ect ...
With experience, it is possible to access to positions of responsibility or to create or acquire
a business unit: department manager,entrepreneuner individual sales manager
I carried out four internships to "Sephora" a period of one month as part of my studies. This
is a brand well known for his personal care products, perfumes and cosmetics. Post my
graduation, I decided to leave England in order to learn the
language anglaise.Jemyself registered in a language school and for a term of three
months. The school "College Lite" is situated in central London toQueensway Station.
British Boots Group opens the first Sephora in Paris in 1969. In 1983, 38 stores
purchased by Dominque Mandonnaud, owner of the sign shop 8. In 1995, two
have fused into Sephora. At first, regarding my courses, they were done in two different locations. To carry my mission,
I havedeveloped some quality such as the seriousness, punctuality and appreciate team work and to be in contact with
customers. Inconclusion, it was a way to discover new experiences and to open doors in the world of work. In a second
phase, during my time in England, I planned to attend English classes. I had some difficulty understanding knowing that
I had studied and learned Englishbefore. Step by step I integrated into a class with a fairly high
level. Students came from all over the world such as Thailand, Brazil, Colombia and Peru. You can see the
importance of English at the level international. It facilitates communication and tradebetween countries.
Lately, I study at the University of Greenwich. I am a first year Bsc business management.
I reached my first goal was to study abroad and in my field that interests me. I hope all assimilated capacities required
to consider a Master in E-business present market for e-commerce in France knows an spectactulaire evolution (+ 8%
in 2009) in despite the crisis.
The last two years, I developed three main essential knowledge in the learning of the sale.
First, we were taught the seven stages of the sale:
- The Hospitality
- Research of the needs
- argumentation / presentation products
- The answer to the objections
- Presentation of the price
- Closing the Deal
- leave taking
The most widely used commercial tool is the method "SONCA" (security, pride, innovation, comfort, money
and sympathy) for identifying situations of purchase.
Secondly, we learned the methods of the animation in a point of sale:
- Construct arguments highlighting the benefits of the product.
- Propose the appropriate arguments to the client.
- Demonstrate the product if possible.
- To take charge of the product by the customer
Thirdly we learned to managing a point of sale.
Key lessons have been monitoring inventory, purchasing, communication in the store, the methodology of sales, client
development and loyalty, the general approach of the distribution, the situation from the point of sale the
approach managementpoint of sale. Note that the economics courses are related to the sale. These business
methods are intended to increase sales turnover and improve the corporate image.

2. Finally, on the ground I observed that the passage from theory to practice was often difficult. I was lucky for having a
good teamand working in good condition. I also had to deal with the pressure and competing to achieve the
goals sought. That period wasdifficult because there was a lack of communication and global organization of the store.