Marketing Plan including creative for a guerilla campaign

1. Performance Testing Guerilla Campaign October 2007

4. Lead Generation Vehicles LEADS TO SALESFORCE.COM Delicious Digg Stumbleupon Facebook Reddit Blogs Gantthead Newsletter blast Myspace Industry Blog placements Contact Strategy White Paper eDM with video as secondary CTA House List VIDEO Landing Page Updated Performance Testing Resource Center with video promo White Paper Newsletters, search keywords and abstract drive Insight 24 users to register for assets 150 GURANTEED LEADS TO BORLAND Webcast Trial Standard Reg Form Video Video Posting Websites Tuffrunner ads on Borland.com Social Networking SKO LEADS TO SALESFORCE.COM Video Reg Form HACKED Video Promotion Vehicles

7. Tuffrunner.com

8. Tuffrunner.com - hacked rollovers

9. Visiting Borland.com

10. Visiting Borland.com

11. Visiting Borland.com

12. Silk Performer Page

13. Test Automation Page

14. Silk Performer Case Studies Page

15. LQM Resource Center Page

16. Whitepaper lead-gen edm (with Tuffrunner mention at bottom)