The document discusses the future of user experience and how organizations can respond to what matters most to people. It suggests focusing on delivering easy, helpful experiences and responding in real-time by utilizing technologies like conversational AI and digital twins. The key is understanding individual users and contexts to provide a personalized experience across an entire service journey.
2. M e r c h a n t s C E O
D a t a p o i n t S t r a t e g y D i r e c t o r
B r a i n f o o d I n n o v a t o r
2 0 1 5 E C C S A & U K C C F
L i fe t i m e A c h i e v e m e nt Aw a r d s