Speed Matters Technical SEO
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Presentation on day 1 of SMX Advanced London 2011 in the session: What Really Matters in Technical SEO; presentation deck on speed and performance by Martijn Beijk.
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Speed Matters Technical SEO
- 1. Speed & Performance What’s really important in technical SEO? Presented by @martijnbeijk
- 4. Starting a successful campaign Why speed matters placeholder Speed
- 6. Page Speed API & Analytics
- 9. Starting a successful campaign Database Optimisation Database Optimization
- 12. Starting a successful campaign Webservers explained placeholder Webservers explained
- 13. Starting a successful campaign Market share for top servers across all domains August 1995 – March 2011 Source: Netcraft, webserver survey march 2011
- 14. Starting a successful campaign Market Share across million busiest sites September 2008 – March 2011 Source: Netcraft, webserver survey march 2011
- 15. Starting a successful campaign Server Hamster
- 19. Starting a successful campaign Varnish Cache / Proxy Varnish Not in cache Cached results
- 22. Martijn Beijk SEO & Web Analytics consultant m.beijk@onetomarket.nl T witter: @martijnbeijk
- 23. Take aways The Stig (opening slide): http://www.flickr.com/photos/dreamcreator/5688900923 Oracle HQ: http://www.flickr.com/photos/dahlstroms/4140459965/ Datacenter http://www.flickr.com/photos/arthur-caranta/2925352521/ Image credits:
Editor's Notes
- SEO Consultant Barcelona, Arnhem, The Netherlands Deck with most text ever...
- If you are on a shared webhosting you are not taking business seriously (you need to be in control!)
- PageSpeed plugin / YSlow! / Pagespeed API / Webmaster Tools
- Page Speed
- Pagespeed API available in W3 Total Cache Pagespeed snippet for Google Analytics available in Yoast Wordpress plugin
- Pagespeed API available in W3 Total Cache Pagespeed snippet for Google Analytics available in Yoast Wordpress plugin
- What happens when you optimize Speed ( VX.nl voorbeeld van snelheid webmaster tools) Wat gebeurde in crawlrate -> enorm omhoog bijkomstig nadeel was -> geïndexeerde filters -> canonical tag 'loste' dat probleem op gevolg -> toename verkeer Canonical tag = Strong hint - quote john muller SMX Stockholm 2009 ?
- Expensive Queries should have indexes. (specifically watch your JOIN clauses ). Engine? MyISAM or InnoDB? http://tag1consulting.com/MySQL_Engines_MyISAM_vs_InnoDB MySQL Memory Table (Engine) Search for how many queries are being indexed and served from memory and work from there. show status like 'key%' Use Indexes ! MySQL EXPLAIN
- Common Webserver Apache / IIS / Lighttpd / Nginx / other. Application Servers (gunicorn, Tomcat, JBoss, Weblogic, Websphere ) VirtualHost vs .htaccess
- Market share across million busiest sites
- What we would like to avoid at all cost (unless you like cute hamsters or fail whales)
- Common Webserver Apache / IIS / Lighttpd / Nginx / other. Application Servers (gunicorn, Tomcat, JBoss, Weblogic, Websphere ) VirtualHost vs .htaccess Cache PHP, Cache DB Queries, Memcached,
- VirtualHost vs .htaccess
- Varnish Cache hit example
- Lessons Learned
- Martijn Beijk SEO & Web Analytics Consultant
- Lessons Learned