2. Breakfast Briefing
What is Marketing Automation?
Connecting the Dots of How Marketing Automation
Can Add Value to My Organisation
3. • Andy MacMillan, Act-On: “Is
Marketing Still Relevant at Your
Company?”
• Customer Success Stories
featuring Andrew Wise, head of
customer success EMEA. Sharp
Ahead, Vuzion & Cobweb, and
MCI UK
• Adam Dore & Simon Donkin,
SuccessFlow: “Challenges with
Adopting Marketing Automation”
• Roundtable Discussions
Today’s
Programme
7. • Own all the Digital touchpoints –
become the CXO
• A single platform to manage
brand, demand and expand
• Build brand awareness in a more
scalable way
• Transform customers into
advocates that drive demand
and word-of-mouth
Become a
Strategic
Marketing
Department
12. Where’s the platform that is…
Your platform should
grow with you.
SCALABLE
You shouldn’t need IT
support to deploy a
campaign.
EASY TO USE
Your MAP should
connect with everything
else you use. Easily
and simply.
OPEN
13. • Accessible to companies big and
small
• Integrated across all of marketing
• Focused squarely on the goals and
ambitions of the marketing team
26. Web of Science sent to 20,436 medical professionals and
3,681 of the emails were opened (18% of the total).
Below usual Act-On rate of 20-29%
Cost for once off use: $6,300
31. Today’s Marketing
Automation
Challenges
No documented digital strategy
Lack of skill and resource
Poorly defined customer journeys
Poor contact database
Lack of compelling content
Sales and Marketing don’t
communicate
Budget restraints
Proving ROI
Ability to integrate with CRM
32. Key Takeaways
Create, document and review your
strategy regularly
Identify quick wins and focus on those to begin
with
Make sure you have an aligned approach –
sales should be kept well informed throughout
Develop an always on approach to marketing
Onboard your team(s) in phases, that way you
continually increase knowledge and improve
understanding
Analyse, learn & optimise
