18. IT’S GAME-CHANGING Wikipedia.org Alexa Global Traffic Rankings 12/31/05; 3/12/08, Morgan Stanley Research 1 2 3 4 5 6 7 8 9 10 2005 (U.K.) 2008 1 2 3 4 5 6 7 8 9 10
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21. IT’S GAME-CHANGING Custom size pop-up w/ additional info appears upon mouse rollover on relevant quiz choice 646x90 banner clicks through to advertiser’s website Text link clicks through to advertiser’s website Application Integration: Custom Advertiser Quiz SOURCE: ROCKYOU! WEB2.0 CONFERENCE 4/2008 News Feed Mini-News Feed on Profile pages Profile box Notifications Email Message An advertiser’s custom Likeness quiz virally spreads through the a social network platform’s communication channels. 0.01% CTR for banner alone 65x better 0.65% CTR with integration