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NN15 presentation
- 3. Self-ServiceVoter FileTargeted Digital Advertising for Democrats
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Editor's Notes
- Hello, I’m Mark Jablonowski, the CTO at DSPolitical, The left’s leading voter-targeted digital ad network. My personal background has included helping to run the national tech program for the Obama campaign in 2008 and Chief Technology Officer of the inauguration in 2009. In addition, I’ve built numerous web apps for progressive causes, including Atlas Voter Protection which the DNC has used to track election issues since 2008.
- To start, DSPolitical leverages first and third party offline data to and matches it with proprietary online data. Through this match, we are able to run voter-file targeted display, social, mobile, and video preroll ads across 90% of the US internet. The best way to describe it is when you go to Amazon.com to purchase shoes, you see ads everywhere you go online for the pair of shoes you were interested in. We allow your campaign to serve this type of ad without the end user ever having to visit your site or take an action.
- Last year, I was excited to join DSPolitical to build out DemocraticAds.com. We were able to take this great advertising technology and make it available through an easy to use self service interface, dramatically lowering the barrier to entry for voter-targeted digital advertising. DemocraticAds.com launched late last cycle and has already given hundreds of campaigns an edge. With that, I am going to run through some of the features of DemocraticAds.com.
- DemocraticAds.com is Fast – You can create your ad campaign in under 15 minutes and your ads start running in under 24 hours.
- It’s inexpensive – Voter-targeted ad buys start at only $500.
- It’s targeted – The platform leverages DSPolitical’s best-in-class technology to serve ads to only the voters you want to target.
- And most importantly, DemocraticAds.com is easy to use. A wizard will guide you through the four steps of placing your targeted ad buy.
- The first step outlines the geographic boundary you want to target.
- The second, and most important step, lets you select when your ad campaign will run, where the ads will be displayed, and which voters will see your ads. An exact quote is provided in real time based on the parameters you enter.
- Next, you select your creative source. You can either upload ads that you have created in house or use our simple online ad builder.
- Lastly, you review the information you entered and submit payment by PayPal or credit card. This is all it takes – your ads will now be running in under 24 hours.