1. Why in the moment? Because that’s where business gets done
2. We are all about External perspective on business issues Challenge your assumptions in a structured way Generate fresh thinking, new insights, original solutions Nimble, flexible, adaptable; keeping you at the top of your game
3. Elements of strategy An objective without a deadline is a wish. A deadline without an objective is a waste.
8. Sources/Further reading The Art of War – Sun Tzu Hagakure: The book of the Samurai – Yamamoto Tsunetomo The Obvious – James Dale Hierarchical Representation of Motives in Goal Setting -Bagozzi, R.P., Bergami, M. & Leone, L. Journal of Applied Psychology, 2003
Editor's Notes
Development is more upstream, implementation is more downstreamMarketing services agency complain the clients won’t pay for strategy, only implementation.Implementation is part of strategy, so clients are paying for it.Get them to pay for development of the idea, brief, brand etc. Then they’re not paying for ideas, and you stay focused on outcomes.This builds trust and rapport with the client and helps you keep them longer term.Here’s an example of what happens when it works really well.
Evolution;Extinction v adaptationConsider an evolution of the change something view.“How can we use this change to nake our outcome even better?”
