Efforts in the US to promote learning about computer science and computational thinking emphasize the vocational benefits. Research on end-user programming suggests that for every professional software developer in the United States, there are four more professionals who program as part of doing their job. Efforts in other countries (UK, Denmark, New Zealand) instead emphasize the value of computing as a rigorous discipline providing insight into our world. We offer a third motivation: computing as a powerful medium for creative expression. We have used computational media to motivate children to study computing, to go beyond thinking about “geeks” in computing. We use media computation to encourage teachers and introductory students at college. The approach draws in a different audience than we normally get in computer science The BS in Computational Media at Georgia Tech is the most gender-balanced, ABET-accredited undergraduate computing degree in the United States. We use these examples to paint a picture of using creative expression to motivate interest in computing.