31 Effective Email Marketing Tips


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Need inspiration for your email marketing campaign? Not sure what the best time is to send out your newsletters? Or do you want ideas for your content calendar? Hellodialog is a revolutionary email service provider that only charges for opened newsletters. This means you can easily save up to 50% of your email marketing budget. In this presentation, we share 31 effective tips that help you to create the most successful email marketing campaign. More ideas? Visit us at www.hellodialog.com

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31 Effective Email Marketing Tips

  1. 1. 31 Effective Email Marketing TipsMore tips? Visit us at www.hellodialog.comEmail marketing tipsby
  2. 2. Tip 1/31: Optimize your Subject line• Keep it short and simple, best to stick to 50 characters or less• Avoid the word Free and funny symbols like #$&*• Turn your subject line into a question• Test, test, test to find out which format works best for youEmail marketing tipsby
  3. 3. Tip 2/31: Track your click-through rate• Track which parts of your newsletter are most popular• Don’t be afraid to change your layout if a call to action does notresult in the desired click-through• Test which design triggers the most clicksEmail marketing tipsby
  4. 4. Tip 3/31: Keep your mailing list clean• Keep your list clean; this will benefit your open rate• Use segmentation to send personalized newsletters• Always work on expanding your list by creating out-of-the-boxcampaignsEmail marketing tipsby
  5. 5. Tip 4/31: Make your newsletter Mobile Proof• Ensure your newsletter looks good on mobile devices• Test links and layout• Move your call-to-action to the topEmail marketing tipsby
  6. 6. Tip 5/31: Tag your images• Increase your open rate by adding inspiring images• Add UTM tagging to your images to track traffic in GoogleAnalytics• Add ALT text to make sure that even when the images does notload, the message is visibleEmail marketing tipsby
  7. 7. Tip 6/31: Links to Social Media• Grow your web and: Share• People always want to be part of the fun. Seeing their friends likesomething is the greatest recommendation• Use social media to grow your listEmail marketing tipsby
  8. 8. Tip 7/31: Segmentation• Choose different segments that are relevant for you: Age,Location, Best Customer, Gender, etc.• Keep in mind to which list you’re sending, and create specificcontent that appeals to them• Analyze your results. Which call-to-action works best for who?Email marketing tipsby
  9. 9. Tip 8/31: Best time to send• Despite many studies stating otherwise, it is still impossible todefine the best time for sending an email campaign• Test this for your specific database. If you own a nightclub itmight well be that the best time is 10pm on a Saturday night!• With our Autoimprover tool we help you to find out which time andday work best for youEmail marketing tipsby
  10. 10. Tip 9/31: Tell-a-Friend• Add a Tell-a-Friend button in your newsletter so your campaigncan go viral without any effort• Coming from a friend it must be important!• Increase exposure and keep up the good work on your brandingEmail marketing tipsby
  11. 11. Tip 10/31: Design your own template• Invest a few hours to create a template that matches your brandperfectly• Include UTM tags in your template so you can always track thetraffic from your newsletter• Re-use this template for every newsletter; Recognition is keyEmail marketing tipsby
  12. 12. Tip 11/31: Opt Out• It is required by law to include an Unsubscribe button in yournewsletter• Learn from your unsubscribes: Create a small list with questionsof why they unsubscribed• Include a link to your website on your Unsubscribe Landing Page.They might not be interested in your newsletter, but still want tovisit your website Email marketing tipsby
  13. 13. Tip 12/31: Call-to-Action (CTA)• Use short and clear phrases: Buy Now, Sign Up, Download Here• Test your CTA’s. Try different colors, positions, size• Use contrasting colors surrounding your CTA so it stands outmore• Make sure your CTA is clearly visible for mobile usersEmail marketing tipsby
  14. 14. Tip 13/31: Make it personal• Write your newsletter like you would write to your friend• Include their first name if you know it, and any other personaldetails• Create specific content to specific target groups, this will increaseyour open rateEmail marketing tipsby
  15. 15. Tip 14/31: A/B Testing• Before sending out to the whole list, try different templates to asmall percentage of your contacts• Test your subject line, call-to-action (CTA) button, images, besttime to send, and anything else you can think of• Make sure you install the right software first so you can track theresultsEmail marketing tipsby
  16. 16. Tip 15/31: Make it easy to subscribe• Place your Subscribe button on prominent positions on yourwebsite• Ask the minimum amount of information from your future readers.Email address and Name is sufficient• Motivate people to signup to your newsletter by giving them abonus Email marketing tipsby
  17. 17. Tip 16/31: Use your brand in subject line• Create recognition from the first point of contact• Make your readers comfortable with your newsletter• Keep working on the image of your brandEmail marketing tipsby
  18. 18. Tip 17/31: Track your results• Track your open rate, click-through rate, and conversion• Connect your website to your Email Service Provider (ESP) soyou can trace how successful your email campaign has been• Design special campaigns if you find out that a format works wellEmail marketing tipsby
  19. 19. Tip 18/31: Send a Welcome Mail• This is a great opportunity to gather new information about thereader but be subtle• Include a small questionnaire to find out why they subscribed andwhat their expectations are• Let them know what they can expect from you: Tell them thefrequency of your mails and what content they can look forward toEmail marketing tipsby
  20. 20. Tip 19/31: Create a Calendar• Think about frequency, message, and don’t be afraid to use publicholidays to boost your brand image• Be clear to your readers. Tell them how often they will receive yournewsletter and what content they can expect• Most importantly: Stick to it!Email marketing tipsby
  21. 21. Tip 20/31: Avoid Spam filters• Use Email Marketing Analytics programs to see your Spam scoreand understand why you get this score• Use a double opt-in• Keep your list clean and test your mailing before you send it outEmail marketing tipsby
  22. 22. Tip 21/31: Include a link tovideo• Including video can increase your click-through rate• Think carefully about the content of your video. Use it for step-by-step guides, to explain changes in your company, or to promote newfeatures in your product• Most email programs can’t play video directly. You can solve this byusing a thumbnail of your video, including the play button, andadding a hyperlink to where your video is hosted, for example onYouTubeEmail marketing tipsby
  23. 23. Tip 22/31: Encourage replies• Show that you’re open to dialog by using a real email address andnot a “no-reply”• Your readers will understand that you are available to answer theirquestions• Both Gmail and Yahoo have said that they will rate your email asmore important when it comes from a real address. This reduces therisk of getting into someone’s junk mail• Set up filters in your email address so you don’t get bombarded without-of-office repliesEmail marketing tipsby
  24. 24. Tip 23/31: Draft in text editor• Keep your newsletter personal; write like you are talking to yourfriends• Get into the right frame of mind by using a text editor for your firstdraft and copy this into your Email Service Provider (ESP)• Make sure to double check in your ESP that the layout is as youwant it Email marketing tipsby
  25. 25. Tip 24/31: Learn from Spam• Get real-life examples by opening some email accounts in Gmail orYahoo, and add these accounts to a few websites• Spammers use a lot of capitals and funny symbols – keep these to aminimum• Create interesting content, this will benefit your open rate and deterspam filtersEmail marketing tipsby
  26. 26. Tip 25/31: Activate your Unsubscribes immediately• Ensure that you immediately activate the Unsubscribes.• People that still receive newsletters after they have unsubscribed willfeel confused and possibly angry. “Why do I still receive this?”, or “Isthis Spam?”• Keep up the good name of your brand by removing yourunsubscribes from your mailing list immediatelyEmail marketing tipsby
  27. 27. Tip 26/31: Use Double Opt-In• Once someone has subscribed to your newsletter, send them alink to confirm their interest. Only then add them to your mailinglist• This assures new subscribers that you respect their privacy• Double Opt-In also gives you the opportunity to verify that thenew email address is not SpamEmail marketing tipsby
  28. 28. Tip 27/31: Grow your list. Always• Ensure that on every point of contact with your customer, you givethem the opportunity to subscribe to your newsletter• Come up with a special offer and share this on all social media with aclear call-to-action (CTA) to sign up to your newsletter first• Be clear in your message: What can your (future) readers expectfrom you?• Finally, think quality not quantity!Email marketing tipsby
  29. 29. Tip 28/31: Ask for feedback• Ensure you create content that is appreciated• Include a short survey once in a while to find out what your readersexpect from you• Think about: frequency, content (what do your readers find mostinteresting?), click-through rate, and much moreEmail marketing tipsby
  30. 30. Tip 29/31: Think about preview pane• Design your newsletters so that the most important message andyour call-to-action (CTA) are visible on the top• Include a table of contents in your newsletter so that even readers inpreview pane know what all of the content is• Your From and Subject line are even more relevant for subscriberswho read your message in preview pane so test and optimize thesetooEmail marketing tipsby
  31. 31. Tip 30/31: Create Landing Pages• Align the message from your newsletter with the message onyour landing page by using similar language and keywords• Analyze the bounce rate. If lots of readers leave without visitinganother page, adjust your landing page• Find a balance between visuals and relevant textual content. Ifyou include images, don’t forget the Alt tagEmail marketing tipsby
  32. 32. Tip 31/31: Avoid faulty email addresses• Mistakes still happen – people forget a letter or make a typo• To receive the correct email addresses, ask new subscribers toretype their email address• This helps you to build a clean and valuable listEmail marketing tipsby