Need inspiration for your email marketing campaign? Not sure what the best time is to send out your newsletters? Or do you want ideas for your content calendar? Hellodialog is a revolutionary email service provider that only charges for opened newsletters. This means you can easily save up to 50% of your email marketing budget. In this presentation, we share 31 effective tips that help you to create the most successful email marketing campaign. More ideas? Visit us at www.hellodialog.com
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31 Effective Email Marketing Tips
1. 31 Effective Email Marketing Tips
More tips? Visit us at www.hellodialog.com
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2. Tip 1/31: Optimize your Subject line
⢠Keep it short and simple, best to stick to 50 characters or less
⢠Avoid the word Free and funny symbols like #$&*
⢠Turn your subject line into a question
⢠Test, test, test to find out which format works best for you
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3. Tip 2/31: Track your click-through rate
⢠Track which parts of your newsletter are most popular
⢠Donât be afraid to change your layout if a call to action does not
result in the desired click-through
⢠Test which design triggers the most clicks
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4. Tip 3/31: Keep your mailing list clean
⢠Keep your list clean; this will benefit your open rate
⢠Use segmentation to send personalized newsletters
⢠Always work on expanding your list by creating out-of-the-box
campaigns
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5. Tip 4/31: Make your newsletter Mobile Proof
⢠Ensure your newsletter looks good on mobile devices
⢠Test links and layout
⢠Move your call-to-action to the top
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6. Tip 5/31: Tag your images
⢠Increase your open rate by adding inspiring images
⢠Add UTM tagging to your images to track traffic in Google
Analytics
⢠Add ALT text to make sure that even when the images does not
load, the message is visible
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7. Tip 6/31: Links to Social Media
⢠Grow your web and: Share
⢠People always want to be part of the fun. Seeing their friends like
something is the greatest recommendation
⢠Use social media to grow your list
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8. Tip 7/31: Segmentation
⢠Choose different segments that are relevant for you: Age,
Location, Best Customer, Gender, etc.
⢠Keep in mind to which list youâre sending, and create specific
content that appeals to them
⢠Analyze your results. Which call-to-action works best for who?
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9. Tip 8/31: Best time to send
⢠Despite many studies stating otherwise, it is still impossible to
define the best time for sending an email campaign
⢠Test this for your specific database. If you own a nightclub it
might well be that the best time is 10pm on a Saturday night!
⢠With our Autoimprover tool we help you to find out which time and
day work best for you
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10. Tip 9/31: Tell-a-Friend
⢠Add a Tell-a-Friend button in your newsletter so your campaign
can go viral without any effort
⢠Coming from a friend it must be important!
⢠Increase exposure and keep up the good work on your branding
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11. Tip 10/31: Design your own template
⢠Invest a few hours to create a template that matches your brand
perfectly
⢠Include UTM tags in your template so you can always track the
traffic from your newsletter
⢠Re-use this template for every newsletter; Recognition is key
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12. Tip 11/31: Opt Out
⢠It is required by law to include an Unsubscribe button in your
newsletter
⢠Learn from your unsubscribes: Create a small list with questions
of why they unsubscribed
⢠Include a link to your website on your Unsubscribe Landing Page.
They might not be interested in your newsletter, but still want to
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13. Tip 12/31: Call-to-Action (CTA)
⢠Use short and clear phrases: Buy Now, Sign Up, Download Here
⢠Test your CTAâs. Try different colors, positions, size
⢠Use contrasting colors surrounding your CTA so it stands out
more
⢠Make sure your CTA is clearly visible for mobile users
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14. Tip 13/31: Make it personal
⢠Write your newsletter like you would write to your friend
⢠Include their first name if you know it, and any other personal
details
⢠Create specific content to specific target groups, this will increase
your open rate
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15. Tip 14/31: A/B Testing
⢠Before sending out to the whole list, try different templates to a
small percentage of your contacts
⢠Test your subject line, call-to-action (CTA) button, images, best
time to send, and anything else you can think of
⢠Make sure you install the right software first so you can track the
results
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16. Tip 15/31: Make it easy to subscribe
⢠Place your Subscribe button on prominent positions on your
website
⢠Ask the minimum amount of information from your future readers.
Email address and Name is sufficient
⢠Motivate people to signup to your newsletter by giving them a
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17. Tip 16/31: Use your brand in subject line
⢠Create recognition from the first point of contact
⢠Make your readers comfortable with your newsletter
⢠Keep working on the image of your brand
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18. Tip 17/31: Track your results
⢠Track your open rate, click-through rate, and conversion
⢠Connect your website to your Email Service Provider (ESP) so
you can trace how successful your email campaign has been
⢠Design special campaigns if you find out that a format works well
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19. Tip 18/31: Send a Welcome Mail
⢠This is a great opportunity to gather new information about the
reader but be subtle
⢠Include a small questionnaire to find out why they subscribed and
what their expectations are
⢠Let them know what they can expect from you: Tell them the
frequency of your mails and what content they can look forward to
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20. Tip 19/31: Create a Calendar
⢠Think about frequency, message, and donât be afraid to use public
holidays to boost your brand image
⢠Be clear to your readers. Tell them how often they will receive your
newsletter and what content they can expect
⢠Most importantly: Stick to it!
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21. Tip 20/31: Avoid Spam filters
⢠Use Email Marketing Analytics programs to see your Spam score
and understand why you get this score
⢠Use a double opt-in
⢠Keep your list clean and test your mailing before you send it out
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22. Tip 21/31: Include a link to
video
⢠Including video can increase your click-through rate
⢠Think carefully about the content of your video. Use it for step-by-
step guides, to explain changes in your company, or to promote new
features in your product
⢠Most email programs canât play video directly. You can solve this by
using a thumbnail of your video, including the play button, and
adding a hyperlink to where your video is hosted, for example on
YouTube
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23. Tip 22/31: Encourage replies
⢠Show that youâre open to dialog by using a real email address and
not a âno-replyâ
⢠Your readers will understand that you are available to answer their
questions
⢠Both Gmail and Yahoo have said that they will rate your email as
more important when it comes from a real address. This reduces the
risk of getting into someoneâs junk mail
⢠Set up filters in your email address so you donât get bombarded with
out-of-office replies
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24. Tip 23/31: Draft in text editor
⢠Keep your newsletter personal; write like you are talking to your
friends
⢠Get into the right frame of mind by using a text editor for your first
draft and copy this into your Email Service Provider (ESP)
⢠Make sure to double check in your ESP that the layout is as you
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25. Tip 24/31: Learn from Spam
⢠Get real-life examples by opening some email accounts in Gmail or
Yahoo, and add these accounts to a few websites
⢠Spammers use a lot of capitals and funny symbols â keep these to a
minimum
⢠Create interesting content, this will benefit your open rate and deter
spam filters
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26. Tip 25/31: Activate your Unsubscribes immediately
⢠Ensure that you immediately activate the Unsubscribes.
⢠People that still receive newsletters after they have unsubscribed will
feel confused and possibly angry. âWhy do I still receive this?â, or âIs
this Spam?â
⢠Keep up the good name of your brand by removing your
unsubscribes from your mailing list immediately
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27. Tip 26/31: Use Double Opt-In
⢠Once someone has subscribed to your newsletter, send them a
link to confirm their interest. Only then add them to your mailing
list
⢠This assures new subscribers that you respect their privacy
⢠Double Opt-In also gives you the opportunity to verify that the
new email address is not Spam
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28. Tip 27/31: Grow your list. Always
⢠Ensure that on every point of contact with your customer, you give
them the opportunity to subscribe to your newsletter
⢠Come up with a special offer and share this on all social media with a
clear call-to-action (CTA) to sign up to your newsletter first
⢠Be clear in your message: What can your (future) readers expect
from you?
⢠Finally, think quality not quantity!
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29. Tip 28/31: Ask for feedback
⢠Ensure you create content that is appreciated
⢠Include a short survey once in a while to find out what your readers
expect from you
⢠Think about: frequency, content (what do your readers find most
interesting?), click-through rate, and much more
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30. Tip 29/31: Think about preview pane
⢠Design your newsletters so that the most important message and
your call-to-action (CTA) are visible on the top
⢠Include a table of contents in your newsletter so that even readers in
preview pane know what all of the content is
⢠Your From and Subject line are even more relevant for subscribers
who read your message in preview pane so test and optimize these
too
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31. Tip 30/31: Create Landing Pages
⢠Align the message from your newsletter with the message on
your landing page by using similar language and keywords
⢠Analyze the bounce rate. If lots of readers leave without visiting
another page, adjust your landing page
⢠Find a balance between visuals and relevant textual content. If
you include images, donât forget the Alt tag
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32. Tip 31/31: Avoid faulty email addresses
⢠Mistakes still happen â people forget a letter or make a typo
⢠To receive the correct email addresses, ask new subscribers to
retype their email address
⢠This helps you to build a clean and valuable list
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