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Marilyn mann slides for qcor 2018 final


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My talk for the AHA Quality of Care and Outcomes Research conference. I spoke on using Twitter to disseminate health information.

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Marilyn mann slides for qcor 2018 final

  1. 1. TWITTER FORTHE PUBLIC GOOD OR WHYYOU SHOULD BE ONTWITTER QCOR 2018 April 7, 2018 Marilyn Mann, JD @MarilynMann
  2. 2. Disclosures • AmericanCollege of Cardiology: travel expenses • American Board of Internal Medicine: travel expenses • Yale Center for Outcomes Research and Evaluation: consulting fee for serving on a stakeholder advisory committee for developing a performance measure under a contract with CMS 2
  3. 3. What isTwitter? ■ A social media platform that allows users to send messages (“tweets”) containing up to 280 characters. ■ The vast majority of tweets are public and can be seen by anyone. ■ Twitter is highly interactive, allowing other users to reply to, like, repost (“retweet”), and comment on other users’ tweets. ■ Tweets can contain links, images and videos. ■ Users can tag other users and geo-tag their tweets. ■ The use of hashtags allows users to find tweets that are linked to a common topic or event. An example is a conference hashtag, such as #QCOR18. ■ Databases composed of tweets are available for analysis by health researchers. 3
  4. 4. Some typical tweets look like this: 4
  5. 5. A more complex tweet might look like this 5
  6. 6. Number of monthly activeTwitter users worldwide from 1st quarter 2010 to 4th quarter 2017 (in millions) 6
  7. 7. AHA Presence onTwitter, accessed 3/29/18.
  8. 8. AHA Journals onTwitter 8Source:, accessed 4/1/18.
  9. 9. How medical journals onTwitter can stimulate interest /excitement Journals are experimenting with a variety of ways to generate interest and excitement with theirTwitter feeds, including: ■ Editors tweeting from their personalTwitter accounts to comment on articles ■ Attaching images ■ Visual abstracts ■ Podcasts (advertised onTwitter) ■ Quizzes and polls ■ Twitter journal clubs ■ Blog posts summarizing articles, cross-posted toTwitter Fox, et al. JAHA. 2016;5:e003088. Ibrahim, et al. Annals of Surgery. 2017;266:e46-e48. Hawkins, et al. JACR. 2017;14:596-602. 9
  10. 10. Visual Abstracts 10
  11. 11. 11 Twitter chats
  12. 12. Benefits ofTwitter involvement for health professionals/researchers ■ Spreading information on an emerging innovation or best practice ■ Explaining and summarizing new research ■ Patient education and support ■ Better interaction with colleagues, forming new connections ■ Keeping up with the medical literature ■ Correcting/counteracting online misinformation ■ Engaging patients in clinical trials ■ Discussing important/controversial issues in health care ■ Promoting the public health 12
  13. 13. Case study: #RadialFirst discussion on Twitter My idea was to useTwitter to address the gap between the evidence and the practice around radial approach.To effectively launch it, we needed lots of exposure, so I engaged several radial experts around the country and they all agreed to joinTwitter. I came up with the hashtag #RadialFirst and we all agreed to use it on every tweet related to radial approach. We then decided on a launch date and time, and began tweeting all of the content we had on our radial education slide decks…. After the first week, it took on a life of its own and it’s been used by cardiologists, nurses/techs, and patients around the world.The adoption of #RadialFirst was extremely rapid: between February 2017 and October 2017, #RadialFirst had over 30.6 million impressions with over 2,500 unique tweeters. SunilV. Rao Walsh MN. Social Media and Cardiology. JACC 2018;71:1044-1047. 13
  14. 14. Public health applications 14
  15. 15. Keeping up with the medical literature 15
  16. 16. Engaging and partnering with patients in clinical trials 16
  17. 17. Health research usingTwitter: an emerging field ■ A systematic review published in 2017 found 137 articles published between 2010 and 2015. Sinnenberg et al.Twitter as aTool for Health Research: A Systematic Review. Am J Public Health. 2017;107:143, e1-e8. ■ Two general types of studies: – Studies that analyze data fromTwitter (e.g., content analysis, surveillance of volume of tweets about a particular topic, engagement ofTwitter users withTwitter accounts or tweets) – Studies that used theTwitter platform (e.g., to recruit participants for clinical trials or to conduct an intervention onTwitter) 17
  18. 18. Publication date of articles in the Sinnenberg systematic review Sinnenberg, et al.Twitter as aTool for Health Research: A Systematic Review.Am J Public Health. 2017;107:143, e1-e8. 18
  19. 19. Summary ■ Twitter is a highly interactive social media platform that can be used for health communication. ■ Health professionals, researchers and consumers/patients are usingTwitter for networking, education, and public outreach. ■ Analysis ofTwitter data is a new field of health research. ■ TheTwitter platform can be used in connection with clinical trial recruitment, support and communication and other health care interventions. 19