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Kitterly 04232018 crowdfunder
- 2. mari@kitterly.com angel.co/kitterly US Craft Spending $2.8B $43 B Knitting/Crochet Source: Association of Creative Industries, 2016 Creative Products Size of the Industry - Full Report Category #1
- 3. mari@kitterly.com angel.co/kitterly BEFORE KITTERLY… CRAFT SUPPLY SHOPPING SUCKED. TOO MANY PLACES TO GET IT ALL D.I.Y. DISASTER!!! SUPPLIES HARD TO FIND + =
- 4. mari@kitterly.com angel.co/kitterly SOLUTION…KITTERLY! This This+ = Crafting Bliss!
- 5. mari@kitterly.com angel.co/kitterly Source: Craft & Hobby Association 22 M 73 M US Crafters Knit/Crochet Category #1 Massive Reach
- 6. mari@kitterly.com angel.co/kitterly Source: NY Times / Craft & Hobby Association Women 25 - 35 Knit/Crochet* Crafters are YOUNG 1 3/ They INVEST in their Hobby Avg Spend/year Hours/week $800 10
- 7. mari@kitterly.com angel.co/kitterly MASSIVE SOCIAL REACH 400,000 Board Followers 7.8M Knitting 200,000 Videos 4.8M Crochet Social Media About Knitting (US)
- 8. mari@kitterly.com angel.co/kitterly CRAFTING IS EVERYWHERE
- 11. mari@kitterly.com angel.co/kitterly MASSIVE EVENTS WORLDWIDE 2017 ATTENDANCE: 50,000+
- 13. mari@kitterly.com angel.co/kitterly TRACTION $25,000 $50,000 $75,000 $100,000 $125,000 Jan A pr Jul O ct Jan A pr Jul O ct Jan A pr July O ct 2015 2016 500 Startups Batch 15 $5,000 2017
- 14. mari@kitterly.com angel.co/kitterly $1.04M2017 Gross Rev: 54%2016/2017 YoY Growth: $80AOV: Monthly Repeat Purchase Rate 55% Quarterly Repeat Purchase Rate 65%
- 15. mari@kitterly.com angel.co/kitterly *excluding quilting Sources: CHA Attitude and Usage Study, 2014; Quilting In America 2014 Survey; Sew News; FEEL THE LOVE! ★★★★★ “Thank you for the wonderful kit each month and for the excellent customer service!” —Cherry L., WV. Kit Club member since September 2016 ★★★★★ “This is my second year in the club and I am so happy with it.” —Sharon D., IL. Kit Club member since January 2016 ★★★★★ “I'm waiting for Kit No 4! My first kit was a cashmere hat with Pom Pom. I love it! I've already talked two friends into signing up as well. Highly recommend! Their customer service is amazing!.” —Ann B, CA. Kitterly Repeat Customer
- 18. mari@kitterly.com angel.co/kitterly WE SUPPORT A GLOBAL COMMUNITY OF FEMALE ENTREPRENEURS6 18 CONTINENTS COUNTRIES >85%OF KITTERLY VENDORS ARE FEMALE OWNED SPAN IN
- 19. mari@kitterly.com angel.co/kitterly SEWING/ QUILTING $4.78B ART $7.42B PAPER $4.56B JEWELRY $2.5B CATEGORY EXPANSION OPPORTUNITIES
- 20. mari@kitterly.com angel.co/kitterly $(200,000) $- $200,000 $400,000 $600,000 $800,000 $1,000,000 $1,200,000 $1,400,000 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 Net Sales Net PROJECTIONS* NOTES *Month 1: January 2018 *Assumes $2M investment in Month 11 *Only includes Knitting/Crochet Verticals
- 21. mari@kitterly.com angel.co/kitterly PROJECTIONS* NOTES *Month 1: January 2018 *Assumes $2M investment in Month 11 *Only includes Knitting/Crochet Verticals
- 22. mari@kitterly.com angel.co/kitterly (yarn.com) COMPETITION Product Focus CustomerYearlySpend/ROI highlow general retail specialty
- 23. mari@kitterly.com angel.co/kitterly TEAM Elizabeth Rowen Co-Founder & Chief Merchandising Officer Mari Bower Co-Founder & Chief Executive Officer BS, Electrical Engineering (University of Cincinnati) Bachelor of Arts UCLA Kevin Calloway Technical Advisor Partner, IJHANA Advisors Steve Block Kitterly Board of Directors Lead Investors Marketing Advisors Peter Mansfield CFO CFO/Accounting Ronette Kite
- 24. mari@kitterly.com angel.co/kitterly Mari Bower mari@kitterly.com THANK YOU! AOV $80 Quarterly Repeat Purchase Rate 65% YoY Growth 54%