Clothing items are taking significant places in e-commerce. And with that, the necessity of taking flawless apparel images is increasing as well. However, capturing clothing photos is much easier when you have the right settings in terms of your plan, studio, camera, model/mannequin, and especially post-production.

1. How to Prepare for Apparel
Product Photography?
A to Z Product Photography Tips & Tricks!

2. Clothing items are taking significant places in e-commerce. And with that, the
necessity of taking flawless apparel images is increasing as well.

3. However, capturing
clothing photos is much
easier when you have the
right settings in terms of
your plan, studio, camera,
model/mannequin, and
especially post-
production. With the help
of the latest technology,
you can even shoot
apparel product photos
just using your
smartphone.

4. But, taking flawless apparel photos requires a series of actions executed
harmoniously. If any of the notes break you won’t have a symphony. So,
maintaining an executable plan is something you should depend on prior to
capturing apparel product photos. And with that, gathering ideas from external
resources can help you achieve what your primary intention is— capturing high-
quality apparel product photos that increase online sales.

5. However, in this
guide, you’ll get a
full insight into
how to prepare
for apparel
product
photography that
generates high-
quality clothing
product photos
and converts
customers
instantly.
After making a
proper plan to
do things right,
dive into the
following actions
to generate high-
quality salable
apparel images.

6. Iron clothing:
This is a simple yet often
overlooked action of apparel
product photography. Clothing
items are sensitive and even a
simple wrinkle can ruin the
likability of the products. So,
iron your products before you
start shooting. It will save
unnecessary costs of post-
production.
Use a lint remover:
Most of the garment
products suffer from this
problem. Some specific types
of clothes are highly affected
by lint. Use a lint remover to
get rid of them. It also
removes minor spots, dust,
and dirt from the product.
Use pins and clips:
You may have to use multiple
pins and clips to keep the
curve sharp and accurate. It
also helps to keep the
clothes right in places when
you shoot them. Keep an eye
on the products so that the
pins and clips don’t create
unnecessary wrinkles and
damage the products.

7. Backdrop:
E-commerce products look great
on plain backdrops. So, use a plain
background to make your products
convincing to the buyers. A plain
white or light grey backdrop can
make the colors focused when you
take photos. So, use one and
minimize the background removal
costs which is, well, not too
expensive if you outsource to
professional agencies.
Camera setting:
Keep the ISO between 600 to
640. Higher ISO makes it noisy
and can’t snap details perfectly.
Use a camera, preferably high-
end, that takes standard shots
and allows you to set exposure
and other relevant settings
manually.
Lighting:
Natural light is always the best.
It minimizes production costs.
You can get a sharp detail when
using a natural light source. But
make sure you use it in a
controlled way. Don’t keep your
products directly under the
light. Use a filter to avoid
excessive lighting.

8. Flat lay:
Apparel product photography is usually of
three types and flat lay is one of them. It
was quite popular until the idea of ghost
mannequin popped up in the head. In this
style, the clothing items are kept lying on
the surface and then taken through the
lens. However, if your product looks
better in this style, go for it. But the
products look unnecessary wide when
they are taken in this way. To solve this
problem, use some tissues and cotton to
make the shape right.
Mannequin/model:
If you want to provide a
lucrative look to your apparel
products take photos using a
mannequin or model. Well,
hiring a model is expensive. But
it ensures a life-style vibe to
your products.
Cloth hanger/fishing line:
Another popular and cost-
effective way of taking
apparel product
photography is using a
cloth hanger or fishing line
to hang clothes from the
up. It is quite effective for
certain products and gives
a crisp look.

9. Use a tripod: Always use a tripod to take
the photos of your clothing items. It will
stabilize your hands and prevent taking
blurry photos.
Don’t zoom in digitally: Zooming in
digitally harms the quality of the photos.
Use a manual zoom to prevent quality
loss. Better not zooming images as you
can always fix this issue by moving
forward or backward.
Take multiple photos: Take as many
photos as you think is okay. Buyers like it
when you have 5-8 photos to offer them
as samples. So, to please your buyers,
take multiple photos and use them in
your store.

10. - Highlight unique features:
Showcasing the uniqueness of your products will ensure
additional sales. So, highlight the unique features you
have and make better sales.
360-degree apparel photography:
Use a 360-degree clothing photography
technique to allow a full view of your
products. You can use a moving table to take
360-degree photos.

11. Alignment:
Maintaining an optimal
alignment level is
crucial for convincing
buyers. Maintain a
predetermined
alignment for all of your
photos to ensure
consistency. It is vital
when you have a target
of impressing buyers
Cropping:
Crop out unnecessary areas to
make the photos well-centered
and subject-focused. Make sure
your subjects are centered
when cropping.
Background removal:
Noisy background
distracts clients. So,
you need to remove
the distracting
background and
replace it with a
suitable one. Do it in
post-production
focusing on the
demand of the buyers.

12. Color correction:
Apparel product photography
is not all about getting things
right through the camera
only. The products need to
have proper color variation as
they need to be displayed on
the store to show availability.
Take one photo of a product
and create multiple versions
of it using a photo color
correction technique.
Ghost mannequin/neck
joint:
It is very popular in
removing distracting
mannequins from the
images. You can do it in
post-production and
customize the products
according to the trend
ongoing.

13. Apparel product
photography begins with
the perfect plan and moves
through the in-house
preparation for studio
shooting and post-
production. However,
business success depends
largely on the way you
show creativity to your
buyers. A professional
apparel product
photography editing
company can help you in
generating vibrant photos
and get more customers to
make big profits.

14. Resource
Company: Clipping Path Studio India
Address: 6510 De Costa Avenue Apt#1, Arverne, NY 11692
Email: contact@clippingpathstudioindia.com
Website: https://clippingpathstudioindia.com