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Executive Brainstorm & Innovation Forum
    March 19-20, 2013, The InterContinental Hotel, San Francisco


NEW DIGITAL ECONOMICS
SILICON VALLEY
    DIGITAL ECONOMY
     Strategic Growth Opportunities for a Hyper-Connected World




                   The “Digital Me”
                  Marc Davis, Microsoft
                                                                   Created by
PHYSICAL
 PERSON
LEGAL
PERSON
WEB
OF THE
WORLD
DIGITAL
PERSON
“Personal data is the
   new oil of the internet
   and the new currency
   of the digital world.”
       — Meglena Kuneva
         Former European Consumer Commissioner



@marcedavis             Marc Davis       http://marcdavis.me
“Everything I Make and Do Online
           and in the World”
              Identity and Relationships
              Context
              Activity
              Communications
              Content
              Asset Inventory
              Financial Data
              Health Data
              Governmental Data
              Academic Data
              Employer Data
@marcedavis
              Other Personal Data…
                                 Marc Davis   http://marcdavis.me
Metaphors and Mental Models of Digital “Me”


Digital Self             Digital Property         Digital Speech
My Personal Data is Me   My Personal Data is Mine My Personal Data is By Me




@marcedavis                      Marc Davis                http://marcdavis.me
What Kind of Space is Digital Space?

Private Physical Space           Public Physical Space




              Home
                                      Public Square




              Work                       Prison
@marcedavis              Marc Davis            http://marcdavis.me
What Digital Space Does My Digital Me Live In?




Personal Space   Corporate Space    Public Space
 @marcedavis          Marc Davis      http://marcdavis.me
What Digital Space Does My Digital Me Live In?




Personal Space   Corporate Space    Public Space
 @marcedavis          Marc Davis      http://marcdavis.me
“Digital”
              Panopticon




@marcedavis      Marc Davis   http://marcdavis.me
•   We don’t own our names
  •   Or our bodies
  •   Or personal property
  •   Or a domicile
  •   We lack freedom of movement and expression
  •   Our labor benefits the lords of the manor who own the land
  •   We are “data serfs”




@marcedavis                  Marc Davis           http://marcdavis.me
DIGITAL
              FEUDALISM

@marcedavis      Marc Davis   http://marcdavis.me
DIGITAL
  ENLIGHTENMENT

@marcedavis   Marc Davis   http://marcdavis.me
World Economic Forum
                     “Rethinking Personal Data” Project
Launched in 2010, the Rethinking Personal Data project is a multi-year
project intended to bring together private companies, public sector
representatives, end-user privacy and rights groups, academics and topic
experts to deepen the collective understanding of how a principled,
collaborative, and balanced personal data ecosystem can evolve.




@marcedavis                     Marc Davis               http://marcdavis.me
World Economic Forum
              Global Agenda Outlook 2013




@marcedavis      Marc Davis    http://marcdavis.me
New Economic and Societal Value from
       Person-Centered Personal Data Aggregation
                          Searches & Sites



               Social
               Graph                         Calendars




              Interests                      Location



                             Purchases

@marcedavis                   Marc Davis            http://marcdavis.me
@marcedavis   Marc Davis   http://marcdavis.me
Rethinking Personal Data:
                           TOS and Privacy Policy
Lawyer Readable   Human Readable     Machine Readable




  @marcedavis           Marc Davis         http://marcdavis.me
ECPA and the “Digital Due Process” Coalition




@marcedavis           Marc Davis       http://marcdavis.me
@marcedavis   Marc Davis   http://marcdavis.me
European Union “Onlife Initiative”:
          Being human in a hyperconnected world




@marcedavis              Marc Davis      http://marcdavis.me
Advertising in the Age of Digital Enlightenment

“To Track, or Not to Track: By launching its latest browser
with tracking off, Microsoft believes it will enhance Web
advertising's value” by Rik Van Der Kooi, Corporate VP,
Microsoft Advertising Business Group

• “But a new world—the age of "digital enlightenment," if
   you will—is fast approaching and is informed by two
   dynamics: The amount of online data being collected
   online is exploding; and the unprecedented capability of
   creating relevant, user-centric advertising experiences.”

• “As we enter this age of digital enlightenment, we need a
   new norm. No longer should the consumers who generate
   the data for our industry be left out of the equation. On the
   contrary, they should have the option to participate in that
   part of the business to a greater extent than they ever
   have before.”
@marcedavis                      Marc Davis                  http://marcdavis.me
@marcedavis   Marc Davis   http://marcdavis.me
Marc Davis
                   Partner Architect
                   Microsoft Online Services Division
                   Marc.Davis@microsoft.com


    Twitter:   @marcedavis
    Facebook: http://facebook.com/marcedavis
    Web:       http://marcdavis.me


@marcedavis             Marc Davis           http://marcdavis.me

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2013-03-19 Marc Davis on The Digital Me at Telco2 New Digital Economics Silicon Valley

  • 1. Executive Brainstorm & Innovation Forum March 19-20, 2013, The InterContinental Hotel, San Francisco NEW DIGITAL ECONOMICS SILICON VALLEY DIGITAL ECONOMY Strategic Growth Opportunities for a Hyper-Connected World The “Digital Me” Marc Davis, Microsoft Created by
  • 2.
  • 4.
  • 8. “Personal data is the new oil of the internet and the new currency of the digital world.” — Meglena Kuneva Former European Consumer Commissioner @marcedavis Marc Davis http://marcdavis.me
  • 9. “Everything I Make and Do Online and in the World” Identity and Relationships Context Activity Communications Content Asset Inventory Financial Data Health Data Governmental Data Academic Data Employer Data @marcedavis Other Personal Data… Marc Davis http://marcdavis.me
  • 10. Metaphors and Mental Models of Digital “Me” Digital Self Digital Property Digital Speech My Personal Data is Me My Personal Data is Mine My Personal Data is By Me @marcedavis Marc Davis http://marcdavis.me
  • 11. What Kind of Space is Digital Space? Private Physical Space Public Physical Space Home Public Square Work Prison @marcedavis Marc Davis http://marcdavis.me
  • 12. What Digital Space Does My Digital Me Live In? Personal Space Corporate Space Public Space @marcedavis Marc Davis http://marcdavis.me
  • 13. What Digital Space Does My Digital Me Live In? Personal Space Corporate Space Public Space @marcedavis Marc Davis http://marcdavis.me
  • 14. “Digital” Panopticon @marcedavis Marc Davis http://marcdavis.me
  • 15. We don’t own our names • Or our bodies • Or personal property • Or a domicile • We lack freedom of movement and expression • Our labor benefits the lords of the manor who own the land • We are “data serfs” @marcedavis Marc Davis http://marcdavis.me
  • 16. DIGITAL FEUDALISM @marcedavis Marc Davis http://marcdavis.me
  • 17. DIGITAL ENLIGHTENMENT @marcedavis Marc Davis http://marcdavis.me
  • 18. World Economic Forum “Rethinking Personal Data” Project Launched in 2010, the Rethinking Personal Data project is a multi-year project intended to bring together private companies, public sector representatives, end-user privacy and rights groups, academics and topic experts to deepen the collective understanding of how a principled, collaborative, and balanced personal data ecosystem can evolve. @marcedavis Marc Davis http://marcdavis.me
  • 19. World Economic Forum Global Agenda Outlook 2013 @marcedavis Marc Davis http://marcdavis.me
  • 20. New Economic and Societal Value from Person-Centered Personal Data Aggregation Searches & Sites Social Graph Calendars Interests Location Purchases @marcedavis Marc Davis http://marcdavis.me
  • 21. @marcedavis Marc Davis http://marcdavis.me
  • 22. Rethinking Personal Data: TOS and Privacy Policy Lawyer Readable Human Readable Machine Readable @marcedavis Marc Davis http://marcdavis.me
  • 23. ECPA and the “Digital Due Process” Coalition @marcedavis Marc Davis http://marcdavis.me
  • 24. @marcedavis Marc Davis http://marcdavis.me
  • 25. European Union “Onlife Initiative”: Being human in a hyperconnected world @marcedavis Marc Davis http://marcdavis.me
  • 26. Advertising in the Age of Digital Enlightenment “To Track, or Not to Track: By launching its latest browser with tracking off, Microsoft believes it will enhance Web advertising's value” by Rik Van Der Kooi, Corporate VP, Microsoft Advertising Business Group • “But a new world—the age of "digital enlightenment," if you will—is fast approaching and is informed by two dynamics: The amount of online data being collected online is exploding; and the unprecedented capability of creating relevant, user-centric advertising experiences.” • “As we enter this age of digital enlightenment, we need a new norm. No longer should the consumers who generate the data for our industry be left out of the equation. On the contrary, they should have the option to participate in that part of the business to a greater extent than they ever have before.” @marcedavis Marc Davis http://marcdavis.me
  • 27. @marcedavis Marc Davis http://marcdavis.me
  • 28. Marc Davis Partner Architect Microsoft Online Services Division Marc.Davis@microsoft.com Twitter: @marcedavis Facebook: http://facebook.com/marcedavis Web: http://marcdavis.me @marcedavis Marc Davis http://marcdavis.me

Editor's Notes

  1. The basic question we face is how we will define what it means to be a “person” in the emerging Web of the World. In particular, how we will connect three types of “person”: the “Physical” Person,
  2. the “Legal” Person,
  3. and the “Digital” Person?
  4. Political Economy of the InternetThese questions about who has what rights to personal data and how personal data, rights, and value will be exchanged across the world are not just technological questions, but are questions about the types of societies and economies we want to live in. And so we ask: what is the “political economy” of the internet today? While it is 2013 in the physical world, it is more like 1013in the political economy of the internet. We live in an age of “Digital Feudalism” in which we don’t possess our digital names, our bodies, we don’t own property, we lack freedom of expression and assembly, and the value of the personal data we generate, our “digital labor”, disproportionately goes to the lords who own the land, we are, in effect, “data serfs.”
  5. Political Economy of the InternetThese questions about who has what rights to personal data and how personal data, rights, and value will be exchanged across the world are not just technological questions, but are questions about the types of societies and economies we want to live in. And so we ask: what is the “political economy” of the internet today? While it is 2013 in the physical world, it is more like 1013in the political economy of the internet. We live in an age of “Digital Feudalism” in which we don’t possess our digital names, our bodies, we don’t own property, we lack freedom of expression and assembly, and the value of the personal data we generate, our “digital labor”, disproportionately goes to the lords who own the land, we are, in effect, “data serfs.”
  6. Feudalism was ultimately replaced by a more efficient and just political economy that of the “Enlightenment,” based on fundamental human rights, property rights, civil society, and free markets. What we need now is a “Digital Enlightenment” to restructure the political economy of the internet to be based on a social compact that protects the rights and integrity of the individual.
  7. We have had over 100,000 years to create social norms and architectures for how we deal with the Physical Person; roughly 10,000 years to construct the Legal Person and how it relates to the Physical Person; and now just a few decades to bring into being the Digital Person made up of our various digital identities and personal data, and to begin the process of sorting out how we will connect the Physical Person, the Legal Person, and the Digital Person in our age and beyond. If we base our global digital society and digital economy on the rights and technologies that enable us to integrate our physical, legal, and digital persons into a unified human being and a connected human community, then we truly can improve the state of the world.