Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
2013-03-19 Marc Davis on The Digital Me at Telco2 New Digital Economics Silicon Valley
1. Executive Brainstorm & Innovation Forum
March 19-20, 2013, The InterContinental Hotel, San Francisco
NEW DIGITAL ECONOMICS
SILICON VALLEY
DIGITAL ECONOMY
Strategic Growth Opportunities for a Hyper-Connected World
The “Digital Me”
Marc Davis, Microsoft
Created by
8. “Personal data is the
new oil of the internet
and the new currency
of the digital world.”
— Meglena Kuneva
Former European Consumer Commissioner
@marcedavis Marc Davis http://marcdavis.me
9. “Everything I Make and Do Online
and in the World”
Identity and Relationships
Context
Activity
Communications
Content
Asset Inventory
Financial Data
Health Data
Governmental Data
Academic Data
Employer Data
@marcedavis
Other Personal Data…
Marc Davis http://marcdavis.me
10. Metaphors and Mental Models of Digital “Me”
Digital Self Digital Property Digital Speech
My Personal Data is Me My Personal Data is Mine My Personal Data is By Me
@marcedavis Marc Davis http://marcdavis.me
11. What Kind of Space is Digital Space?
Private Physical Space Public Physical Space
Home
Public Square
Work Prison
@marcedavis Marc Davis http://marcdavis.me
12. What Digital Space Does My Digital Me Live In?
Personal Space Corporate Space Public Space
@marcedavis Marc Davis http://marcdavis.me
13. What Digital Space Does My Digital Me Live In?
Personal Space Corporate Space Public Space
@marcedavis Marc Davis http://marcdavis.me
14. “Digital”
Panopticon
@marcedavis Marc Davis http://marcdavis.me
15. • We don’t own our names
• Or our bodies
• Or personal property
• Or a domicile
• We lack freedom of movement and expression
• Our labor benefits the lords of the manor who own the land
• We are “data serfs”
@marcedavis Marc Davis http://marcdavis.me
16. DIGITAL
FEUDALISM
@marcedavis Marc Davis http://marcdavis.me
18. World Economic Forum
“Rethinking Personal Data” Project
Launched in 2010, the Rethinking Personal Data project is a multi-year
project intended to bring together private companies, public sector
representatives, end-user privacy and rights groups, academics and topic
experts to deepen the collective understanding of how a principled,
collaborative, and balanced personal data ecosystem can evolve.
@marcedavis Marc Davis http://marcdavis.me
19. World Economic Forum
Global Agenda Outlook 2013
@marcedavis Marc Davis http://marcdavis.me
20. New Economic and Societal Value from
Person-Centered Personal Data Aggregation
Searches & Sites
Social
Graph Calendars
Interests Location
Purchases
@marcedavis Marc Davis http://marcdavis.me
25. European Union “Onlife Initiative”:
Being human in a hyperconnected world
@marcedavis Marc Davis http://marcdavis.me
26. Advertising in the Age of Digital Enlightenment
“To Track, or Not to Track: By launching its latest browser
with tracking off, Microsoft believes it will enhance Web
advertising's value” by Rik Van Der Kooi, Corporate VP,
Microsoft Advertising Business Group
• “But a new world—the age of "digital enlightenment," if
you will—is fast approaching and is informed by two
dynamics: The amount of online data being collected
online is exploding; and the unprecedented capability of
creating relevant, user-centric advertising experiences.”
• “As we enter this age of digital enlightenment, we need a
new norm. No longer should the consumers who generate
the data for our industry be left out of the equation. On the
contrary, they should have the option to participate in that
part of the business to a greater extent than they ever
have before.”
@marcedavis Marc Davis http://marcdavis.me
28. Marc Davis
Partner Architect
Microsoft Online Services Division
Marc.Davis@microsoft.com
Twitter: @marcedavis
Facebook: http://facebook.com/marcedavis
Web: http://marcdavis.me
@marcedavis Marc Davis http://marcdavis.me
Editor's Notes
The basic question we face is how we will define what it means to be a “person” in the emerging Web of the World. In particular, how we will connect three types of “person”: the “Physical” Person,
the “Legal” Person,
and the “Digital” Person?
Political Economy of the InternetThese questions about who has what rights to personal data and how personal data, rights, and value will be exchanged across the world are not just technological questions, but are questions about the types of societies and economies we want to live in. And so we ask: what is the “political economy” of the internet today? While it is 2013 in the physical world, it is more like 1013in the political economy of the internet. We live in an age of “Digital Feudalism” in which we don’t possess our digital names, our bodies, we don’t own property, we lack freedom of expression and assembly, and the value of the personal data we generate, our “digital labor”, disproportionately goes to the lords who own the land, we are, in effect, “data serfs.”
Political Economy of the InternetThese questions about who has what rights to personal data and how personal data, rights, and value will be exchanged across the world are not just technological questions, but are questions about the types of societies and economies we want to live in. And so we ask: what is the “political economy” of the internet today? While it is 2013 in the physical world, it is more like 1013in the political economy of the internet. We live in an age of “Digital Feudalism” in which we don’t possess our digital names, our bodies, we don’t own property, we lack freedom of expression and assembly, and the value of the personal data we generate, our “digital labor”, disproportionately goes to the lords who own the land, we are, in effect, “data serfs.”
Feudalism was ultimately replaced by a more efficient and just political economy that of the “Enlightenment,” based on fundamental human rights, property rights, civil society, and free markets. What we need now is a “Digital Enlightenment” to restructure the political economy of the internet to be based on a social compact that protects the rights and integrity of the individual.
We have had over 100,000 years to create social norms and architectures for how we deal with the Physical Person; roughly 10,000 years to construct the Legal Person and how it relates to the Physical Person; and now just a few decades to bring into being the Digital Person made up of our various digital identities and personal data, and to begin the process of sorting out how we will connect the Physical Person, the Legal Person, and the Digital Person in our age and beyond. If we base our global digital society and digital economy on the rights and technologies that enable us to integrate our physical, legal, and digital persons into a unified human being and a connected human community, then we truly can improve the state of the world.