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10 Trends in Social and Digital Media

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Too often do professionals focus on individual social or digital media platforms/products - how to effectively use Twitter, or set up a Linkedin profile, etc. This presentation is a step back, attempting to give a simple, big picture overview of the online ecosystem and the major trends defining it.

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10 Trends in Social and Digital Media

  1. 1. Trends in Social and Digital Media Mario Vasilescu | 03/18/2013 Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect
  2. 2. Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect WHO AM I? WHAT AM I DOING HERE? • Mario • Canadian (Toronto) • Winner of Focus 2040 • BPI Institute for Leadership • Co-Founder of www.rewordly.com (startup)
  3. 3. NOT HOW, BUT WHY • NOT a presentation on using Linkedin, or setting up Twitter… • Today is about giving you the bigger picture about the digital ecosystem. Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect BEGINNER INTERMEDIATE ~EXPERT before after TODAY’S PRESENTATION
  4. 4. NOT HOW, BUT WHY if you want the basics (a quick reminder): Facebook = what you’re doing Twitter = what you’re thinking Instagram = what you’re looking at Linkedin/Viadeo = what you’re doing professionally Pinterest = what you’re looking at online Snapchat/Vine = what you’re looking at in the moment Quora = what your opinion is Foursquare = where you are Yelp = what you think about what you did Wordpress/Blogger/Tumblr* = what you think, extended. Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect
  5. 5. NOT HOW, BUT WHY • NOT a presentation on using Linkedin, or setting up Twitter… • I’m not going to waste your time on the basics, but try to give you context. • I’m going to summarize the current ecosystem of the digital, connected world, through 10 trends. Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect
  6. 6. 10 TRENDS IN SOCIAL AND DIGITAL MEDIA: Trends in Social Content: 1. Creation 2. Curation Trends in engagement: 3. Gamification 4. Web 2.0/User-centric Design Trends in convenience: 5. “The Cloud” 6. Privacy + Security Trends in analysis: 7. “Big Data” 8. Analytics (the Data Scientist) Trends in digital reality: 9. Augmented Reality 10. “The Internet of Things” Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect
  7. 7. WHY ARE THESE TRENDS IMPORTANT • Some already define how you interact with the world, some are going to further transform how you interact with the world. • Companies will need to master them to remain competitive. -> being familiar with them makes you more valuable/competitive. Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect
  8. 8. THESE ARE THE 10 TRENDS. (there will be a test at the end) Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect
  9. 9. IT ALL BEGINS WITH YOU… Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect
  10. 10. THE INTERNET = AN EXTENSION OF YOU Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect
  11. 11. WITH SOCIAL MEDIA, INTERNET = VIRTUAL YOU Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect
  12. 12. WITH SOCIAL MEDIA, INTERNET = VIRTUAL YOU Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect Your slice of the Interest Graph Your slice of the Knowledge Graph Your slice of the Social Graph
  13. 13. NOT AN OPTION. PARTICIPATE OR DON’T COMPETE. Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect
  14. 14. SOCIAL MEDIA • Social Media is social. • It relies on direct conversation, but especially on indirect communication; direct dialogue -> reactive dialogue • To create the spark or good impression, need content • “2013 = The Year of Content” / “Content is King” Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect
  15. 15. 10 TRENDS IN SOCIAL AND DIGITAL MEDIA: Trends in Social Content: 1. Creation 2. Curation Trends in engagement: 3. Gamification 4. Web 2.0/User-centric Design Trends in convenience: 5. “The Cloud” 6. Privacy + Security Trends in analysis: 7. “Big Data” 8. Analytics (the Data Scientist) Trends in digital reality: 9. Augmented Reality 10. “The Internet of Things” Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect
  16. 16. TRENDS #1, #2: CONTENT CREATION & CURATION CREATION & CURATION Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect
  17. 17. • CREATION = producing new, original content, authored by you • CURATION = collecting your favourite items, presenting/sharing your collections. TRENDS #1, #2: CONTENT CREATION & CURATION Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect
  18. 18. TRENDS #1, #2: CONTENT CREATION & CURATION Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect
  19. 19. 10 TRENDS IN SOCIAL AND DIGITAL MEDIA: Trends in Social Content: 1. Creation 2. Curation Trends in engagement: 3. Gamification 4. Web 2.0/User-centric Design Trends in convenience: 5. “The Cloud” 6. Privacy + Security Trends in analysis: 7. “Big Data” 8. Analytics (the Data Scientist) Trends in digital reality: 9. Augmented Reality 10. “The Internet of Things” Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect
  20. 20. TRENDS #3, #4: GAMIFICATION, WEB 2.0 DESIGN Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect
  21. 21. TRENDS #3, #4: GAMIFICATION, WEB 2.0 DESIGN Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect
  22. 22. TRENDS #3, #4: GAMIFICATION, WEB 2.0 DESIGN Thetechnologyparadox.wordpress.com Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect
  23. 23. 10 TRENDS IN SOCIAL AND DIGITAL MEDIA: Trends in Social Content: 1. Creation 2. Curation Trends in engagement: 3. Gamification 4. Web 2.0/User-centric Design Trends in convenience: 5. “The Cloud” 6. Privacy + Security Trends in analysis: 7. “Big Data” 8. Analytics (the Data Scientist) Trends in digital reality: 9. Augmented Reality 10. “The Internet of Things” Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect
  24. 24. TRENDS #5, #6: “THE CLOUD”, PRIVACY/SECURITY Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect
  25. 25. TRENDS #5, #6: “THE CLOUD”, PRIVACY/SECURITY Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect
  26. 26. TRENDS #5, #6: “THE CLOUD”, PRIVACY/SECURITY Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect BEFORE NOW SINGLE PERSONAL HARDWARE = DATA SOURCE DEVICES CONNECTIONS ACCOUNTS DATA SOURCE (CLOUD) CONNECTIONS
  27. 27. TRENDS #5, #6: “THE CLOUD”, PRIVACY/SECURITY Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect
  28. 28. TRENDS #5, #6: “THE CLOUD”, PRIVACY/SECURITY Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect
  29. 29. 10 TRENDS IN SOCIAL AND DIGITAL MEDIA: Trends in Social Content: 1. Creation 2. Curation Trends in engagement: 3. Gamification 4. Web 2.0/User-centric Design Trends in convenience: 5. “The Cloud” 6. Privacy + Security Trends in analysis: 7. “Big Data” 8. Analytics (the Data Scientist) Trends in digital reality: 9. Augmented Reality 10. “The Internet of Things” Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect
  30. 30. TRENDS #7, #8: “BIG DATA”, ANALYTICS Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect ( = DATA ) EXPLICIT + IMPLICIT
  31. 31. (1 Zettabyte = 1 trillion GB) TRENDS #7, #8: “BIG DATA”, ANALYTICS Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect
  32. 32. 10 TRENDS IN SOCIAL AND DIGITAL MEDIA: Trends in Social Content: 1. Creation 2. Curation Trends in engagement: 3. Gamification 4. Web 2.0/User-centric Design Trends in convenience: 5. “The Cloud” 6. Privacy + Security Trends in analysis: 7. “Big Data” 8. Analytics (the Data Scientist) Trends in digital reality: 9. Augmented Reality 10. “The Internet of Things” Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect
  33. 33. TRENDS #9, #10: AR TECH, “The Internet of Things” Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect
  34. 34. TRENDS #9, #10: AR TECH, “The Internet of Things” Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect
  35. 35. TRENDS #9, #10: AR TECH, “The Internet of Things” Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect
  36. 36. TRENDS #9, #10: AR TECH, “The Internet of Things” Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect AKA “pervasive computing”, “ubiquitous computing”
  37. 37. 10 TRENDS IN SOCIAL AND DIGITAL MEDIA: Trends in Social Content: 1. Creation 2. Curation Trends in engagement: 3. Gamification 4. Web 2.0/User-centric Design Trends in convenience: 5. “The Cloud” 6. Privacy + Security Trends in analysis: 7. “Big Data” 8. Analytics (the Data Scientist) Trends in digital reality: 9. Augmented Reality 10. “The Internet of Things” Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect
  38. 38. Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect ( = DATA ) EXPLICIT + IMPLICIT
  39. 39. BONUSES YOU SHOULD INVESTIGATE: Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect Mostly hardware, but will also transform our world + open up new business opportunities… • 3D Printing/Maker Revolution • Airware • Smart devices for all (via <$40 computers) – universal access • Redefinition of higher education through MOOC • Quantum Computing • Cognitive computing • DNA storage • Gesture/mind-controlled devices • Smart grids (related to pervasive computing) • Cyber warfare • Content automation (minimal input in having an online “presence”)
  40. 40. CONCLUSIONS • The digital world is expanding • It is becoming equal with the real world, and so it is important to be aware of it • It is valuable and a competitive advantage to understand the digital ecosystem and these trends. • Thank you! www.mvas.ca/connect to connect with me. Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect
  41. 41. Trends in Social and Digital Media Mario Vasilescu | 03/18/2013 Copyright Mario Vasilescu 2013 | let’s connect: mvas.ca/connect -»

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