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Social Causes Gone Viral Around The World

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From ALS Ice bucket challenge to the KONY 2012 Campaign, Here are 10 social causes that went viral on Social Media

  • Hey guys! Who wants to chat with me? More photos with me here 👉 http://www.bit.ly/katekoxx
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  • Thank you for your suggestions. We will surely try to cover the impact of these causes in near future as well.
    Have a great day :)
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  • I'm missing a more info on the impact of these causes/campaigns.

    While in some cases, like the ice bucket challenge, there is an easy to measure impact in the form of donations, I find it far more tricky in the case of awareness raising campaigns like Kony 2012. For example while millions saw the video, only very few took part in 'Cover the Night'. I think we need more info on impact and look less at views or virality.
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Social Causes Gone Viral Around The World

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  2. Social Causes Gone Viral oround©the wortd Some social causes that connect with donors & raise funds via social media Kraft. Rainbow Oreo Cookie Ad H M“ LifuElT l; ‘Ell, l>9‘E~‘l: : 2 . r’ f‘l"‘{llV'l'l'l ~ mle ALS Ice Bucket Chaflenge KONY 2012 campaign W, » ~1~Iiwul= l'i 2 . L. 'lt»aicll ‘E~‘Ll>9lu‘5l"; - , __. _, “W W Rice Bucket Challenge Boflon: f‘iji‘v>}l T‘, flli ll Northfield, Illinois. _N3$$3ChU5¢"5 “Rome, Italy -, _ ll lllli: llEl USA ”New York City S 53" P'°99f ‘Austin, Texas California bag? “ | JV88iI'0n9 #GivingTuesday Hyde” Bracelets M Z 7 i1l. lll»_l Tu tlie . ‘ J. ‘ ‘. '-Wiél -. v .2‘ l>3:u: . i; ii. ilei_ieil Pink Ribbon and Pink "“5”“‘L'(‘, e,, ,° Fingernails Campaigns 43 "me Liar-. ‘~: lief‘ mi Fwl>: ‘~l‘3T ‘finllllrrll 3 ; l‘: _i: ..H, :uZ‘ ‘ ©MapsofWor| d 2014 Raise awareness for
  3. Social Causes Gone Viral ciround©The world til . l.= ~‘= 'rl . ?i. ii: »i. lt: rril l12ir. i.l. i:iiuie ALS Amyotrophic lateral sclerosis Lou Gehrig's Disease in the US Motor Neurone Disease (MND) in the UK Disorder characterized by progressive failure of the nervous system Dr. Stephen Hawking, living with ALS for 30,000 Americans affected 1 over 50 years now ti£. _.. ;i1,-g—4ip The challenge took off, when Matt Lauer doused himself with a bucket of icy water on NBC's The Today Show Pete Frates, a local footballer having ALS, further spread it across social networks & among his friends in Boston © Mapsofworld 2014
  4. Social Causes Gone Viral oround@the wortd Wliat is the lee Biicket Challenge? ‘ Nominating P _ b k #| ceBucketCha| lenge g ‘ ouring a uc et _ ‘V i l Donating $10 to an ) °”“°" ‘:1e°| p'e W) iiiied with ice cubes ‘ ’ ‘cw ' '* ALS Organization the C al enge Tweets If a person declines the challenge, he/ she makes a donation instead, for research and treatment ' examples Barack Obama David Cameron $100 million © Mapsofworld 2014
  5. Social Causes Gone Viral oround©the world Rice Biickel Challenge Started by Maniu Latha Kalanidhi - working for website that publishes hunger-related statistics An Indian alternative to Ice Bucket Challenge l i- I‘ J - A‘. Involves donating a bucket of rice/ biryani or medicines of Rs. 100/- to the government hospitals 6 ‘ nation on Facebook .3 . o o . . on Karmaveer Chakra Award and Rex Karmaveer Global Fellowship by iCONGO ' . _ © Mapscifworld 2014 W
  6. Social Causes Gone Viral oround@the world Livestrong Bracelets LIVBSLIDIIQ Foundation: Iiloii—pi'i: ifit -: :iig; 'iiiiz£itioii in AUSIIH. Tezxzais. pii: witliiig support for can-: :ei' affei: :tetl 3'80 Jle T affetzterl lay a ii: :-rm of i'L8,lllL‘é3I' ? Clianged its iiaiiie after .2012 Ar'iiistr'i: iiig adi'iiitted to doping “X335 Austin ' K‘/ - ouocnoo lcoiiic yellow riihher bracelets MEV 2004 (made by NIKE) i'ele; i:; e«: l 4-&§’_ , ‘V A ~‘ . V, The Bi‘a»: :;e. letweeiiersiippi: uts; tliefigliteigciinstcancer 80 M iLLioN i. :°i: iieeiii: :.i° ii John Kerry Lindsay Lohan ca l-. -1ap5:i: -fl. -"'-. I’tur‘| d 2:314 Bracelets sold
  7. Social Causes Gone Viral oround@the world Krall, Rainbow Oreo Cookie Advertisement 2 , Posted an image of a cookie with a six rainbow-colorerl center on its Facebook page i In---~ express support for the LGBT community Product of Kraft Foods ~—'1—. __. K.'_-i _ 4 7.‘ . _,. V‘ Z’ The post wentviral with Chicago Suburb X r’, -A OfNmhfie| d © * < Comments <. a295,1o5 . 59,535 The ensuing online global debate opened up many viewpoints and led to a deeper discussion of LGBT © Mapsofworld 2014
  8. Social Causes Gone Viral Ciround@the wortd ll/ I ovein b er Men’s health charity active in 21 countries Began in Began with 30 men, who called themselves Mo Bros (since M0 is slang for moustache) decided to grow their moustache for the entire month of November Over 4 million IVIILLION 1 53-" membels Raised for men’s health issues that funded 832 programs Listed by the Global Journal in 2012: One of the top 100 NGOs in the world from Facebook . S 1 in Nov, 2012 . Helps donors track their j fund raising efforts (9 Mapsotworld 2014
  9. ' oround ©the wortd “Free-to-play” & Ad-supported website , e F « mg _« “- Users can play quiz games to R L-I001 afltwlt Vila P Hi I we’ I)VtJ. I' 0 ‘la . ur through ilw wcwd tom uogummo to Nip om] hump: Website donates of rice to the World Food Program via the sponsored advertisers - ____ _, " " gm Website donated to the UN world Food Program Wm" Best Corporate Game at the Digital K Communications Award Awards won in 2011 i Amongst the 50 Best Websites by — TIME Magazine © Mapsofworld 2014
  10. Social Causes Gone Viral ciround©The world ’ iiiir-Wiiul irfrmlaivl c°”°9P”5 . . Joined b various 3b°"t5Pl“"l"9 L a ‘_: .F: _:4.[_t. r.'. W organizatioiis creating 2" °""°'" the b”Vi"9 "e"Zy =7 . if V ‘.1. initiatives in & giving back to society for ’ “ a cause close to one’s heart Team of influencers/ social entrepreneurs leading the initiative Charles Best Kathy Calvin Matthew Bishop (CEO. Donorschoose) (CEO. UN Foundation) (the Economist) Sharon Feder T'°Y Cam" (Advisor, lvlashable) lF°""d€" Chairman 31 - CEO. The Atom Factory) ©MapS°, Wo, ,d 2014 ‘Colleen Giles Timms (Co-creator, GivingTuesday)
  11. 0 oround@the worid 1991 When Susan G. Komen Foundation distributed pink ribbons to participants in a race organized for breast cancer survivors Pink ribbon officialiy adopted as the symbol of the National Breast Cancer Awareness Campaign ‘ = 1992 w‘T”hi"T9‘°" ©7‘T . ( Handed out 1 ribbons with a laminated card describing how to earn’ out a proper breast self—exam Received petitions from 200,000 people urging the White House to enhance funding - Mapsofworld 2014
  12. Social Causes Gone Viral ciround©The world V‘. «. |l”ifJ“*! ‘ianrHh[uln Launched by filmmakerJaS0l'| Russell tr C lr Followed by his visit to ; ‘ mU? r¥T UGANDA QJ; ~ in San Diego, California Shocked by the havoc wreaked by the warlord Joseph KOIIV Released video - Kony 2012 a Who is Joseph Kony? '_ #R, —fi. ;*_£ FASTEST GROWING _ . _.; .~ f‘t. ..’, »‘ VIRAL VIDEO Declared war criminalbythe i‘ , _ ‘ _ ' _. .' H e__ - Intemational Criminal Court . v _ ' . . . ‘W 7 — E . H r'. ' ‘V . . ,1. pull; ‘wy| y|_.1“l U i 5:. in e ague ' ‘FTTT ‘ 1 T T "“ {j 4; I "ll? -Wis‘ '; }mI| ,_lIl ell? !lfl'l~}. f__ " Head of the Lord's Resistance ‘ i ‘,1 « . .‘_w ‘or’: iI= llITl_§l l= .IIlrrgl’1_rgul —_ 1, Army . ; j ‘ "‘ Oversaw a brutal regime of child ©MapsofWorld 2o14 Continue to see the effects of the videolmrl soldiers and child slaves
  13. Social Causes Gone Viral ciround©The world rll ‘ : ililr; Ir ‘ill i‘rlr‘Ir; ~I = (1; Il‘“' iilrl’; people pledged theirsupport for efforts ‘T T T to bring Joseph Kony to justice Several thousand people attended rally, ‘F; conducted by Invisible Children on the L°'dTs Republican Army t° °apt”"’ K°”V The US Government sent troops to Central T TTTT "T 4; Africa to capture this notorious war criminal “ “ “ “ “ , Americans asked to display posters at their places as a part of the campaign, termed it‘: my-" l | l | - “ “via. ' A « “Cover the Night” The campaign exposed Joseph Kony’s heinous crimes and regime of terror to the world © Mapsofl/ '-Iorld 2014
  14. §T~§! .lT*TTlTTlT’T= elT, l—TT§T""r-_rl lei-r*rlr'v‘t~*": =’1i§. TPiIrl, il94T'TlTTlll, t{lTiZellifi1‘L, lde’i: ‘I, l§5}TlTlE5l§= :‘: f!efi; es){flit TOMS’ one-for-one Campaign T ;1il"; '“[. "|| [Hn. “, Hnlngnlni T[. ”|”'T[; “§ _'l‘: "h'[: "l ‘I ‘H lllllllllnll! -1- 7-llzilr: r'. i-mrrazri: to uilralrizremrrnrr irrm ‘llllllslltlr. razeel id The company donates a pair of <’. shoes for each pair that it sells -1"’ USA I a dedicated Grratemalaflam E"“T0i? T3 ' ' Giving Officer & a team . Rwanda 3°‘”h —S‘r-/ aziland ‘ ‘ _ Africa illlllrlilzlii "~“liIII: r~‘ lil IIluiIlIiil'. "’ glrlflzlrr “’9°“"'“ Till date provided 9 7 so =7 or or : :_ . - 0 Expanded operationto include funding for . -r. .. . l 5 T. .. 4.. 4.. . '-' 'T ' ' I Ion education, access to clean drinking water, people are aided in ‘ *3 P3”5 0‘ 5h°95 *0 and providing eye glasses recovering their eyesights 1 'children worldwide Z ‘ ' . T [ la , 'eIhFa'rsmirarr-rar-: t:§tuarr!
  15. Copyright 2014, MapsOfNorld. com, All Rights Reserved Disclaimer: The slideshow is prepared after collecting data from various reliable sources and believed to be true. Tha Data A’ logo I imagesf marks of certain Organizations are used here merely for reference and used in good faith with no intention to infringe the intellectual property rights ofthe Organizations.

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