Sheet1RESOURCESCost In DollarsSoftware$5,000,000.00Hardware$2,000,.docx

Sheet1RESOURCESCost In
DollarsSoftware$5,000,000.00Hardware$2,000,000.00Real
estate$50,000,000.00Training materials$600,000.00Downtime
due to training$1,000,000.00Employee payment for
training$1,500,000.00Human capital (trainers, management, and
new employees)$1,200,000.00Total$61,300,000.00
Ecommerce in the Global Business Environment
Assessment Item 2
Description/Focus:
Assessment Item 2 – Strategic Plan
Task:
You are an entrepreneur and would like to open an eBusiness
and need to develop detailed analysis and plans to be
successful.
To complete this assignment you should:
· Briefly describe an eBusiness you would like to develop,
including the products or services you would like to sell.
Traditional handcrafts
· Write at least three goals for your business. Each goal should
include both a brief statement of purpose and a brief
explanation.
· Clearly describe in detail, the eCommerce strategy you are
going to use to achieve your goals including aspects such as,
but not limited to, value propositions, revenue models, target
markets, business models, capital realisation and SWOT
analysis.

· Conduct an external environmental scan using Porter’s Five
Forces Model and discuss the key factors that might impact the
success of your business.
· Clearly describe in detail, a marketing and advertising strategy
for your eBusiness including aspects such as, but not limited to,
behaviour models, consumer profiles, trust and validity, mobile,
Apps, email, social media, transaction logs, and cost benefit
analysis.
Presentation:
Should be written in Report style format.Ecommerce in the
Global Business Environment
Assessment Item 3
Description/Focus:
Assessment Item 3 – Mitigation Plan
Task:
Continue working on your proposed eBusiness (refer to
assessment 2). In this assessment:
· Identify and describe all potential security and fraud issues
your eBusiness might be exposed to. Develop a simple
mitigation plan describing how to counter potential security and
fraud issues that might impact your eBusiness.
· Identify and describe any potential ethical and legal issues
your eBusiness might encounter. Describe how you might
address these issues. You should include discussion about the
key concepts related to each issue and the process you might
use to come to a solution.
Presentation:
Should be written in Report style.

Risk assessment
Marvin Ross
Excelsior
10/7/17
Just like in every organization, risk assessment is an important
criterion that analyses any vulnerabilities or functionality
outlook of the organization. An integrated risk assessment form
helps in categorizing, prioritizing, and mitigating or avoiding
any risks ahead of time in an organizational setting. In this
case, Apple is one of the companies in the technology industry
that has shown progressive improvements in both its internal
and external approach hence making it be global company it is
today. With the chain of events depicted in the organization,
Apple has provided a platform that creates opportunities from
the grass root level that helps in identification and integration
of a relative approach to risk assessment.
The central approach that has been utilized by Apple is the
criteria of recognizing any piffling information either beneficial
or non-beneficial to the process. Within this aspect, a
framework of determining the integrated process must to be
defined, this creates room for different opportunities for
reviewing information. Ultimately when integrating the process,
some information might not link up to their processes causing
discrepancies within the company, as stated by Kendrick,
(2009). Apple has taken the initiative of giving every individual
an equal opportunity to air out his or her views so that an
informed decision can be obtained. Not everyone tends to agree
with the process, but in this case consideration of every
employee is given the go-ahead that will help the company

determine its next course of action.
Apple is dedicated to its stipulated policies that have been
amended so that coherent success can be obtained. This
approach is defined by equality perception, which tends to
eradicate any repercussions that are caused by manipulating
policies or processes. The elements of strong executions are
what define a company’s approach based on their risk
assessment criteria, as a matter of fact, Apple has worked on the
basis of improving information flows and clarifying decision
rights. As a result, a clear approach is achieved since the
organizational boundaries are not underestimated hence every
party ends up coming with informed decisions that help in
creation and implementation of profiler capabilities. Under any
stipulated circumstances, Apple is defined by the enterprise of
once a decision is made; decisions are rarely second-guessed
(Dow, & Taylor, 2009).
It's a fundamental requirement that an organization offer
synthetic guidelines for behaviour to every individual in their
employment. Ultimately, what is most important here is ensure
the information is coherent to every individual, these guidelines
should be clear, concise and easy understand and comprehend.
The mere existence of these guidelines greatly reduces Apple’s
risk generally given the bulk of their employees have direct
contact with their customers. With sensitive data, the company
tends to be faced with the risk of information manipulation,
which tends to enhance and facilitate incurring losses in one
way or another. The perpetual lack of information is what
contributes to this risk of losses, which could threaten Apple’s
market hold.
The plan in place is to see to it that Apple continues to work
towards setting better standards. In this case, obtaining overall
success by offering a scope of efforts based on meaningful
information that allows the plan to focus on the efforts of
ensuring appropriate stakeholders are well informed. Such an
approach will eradicate and minimise any discrepancies of

information since every individual participates in stipulating
information important to them. Again, keeping track of
responses may help Apple detect where the problems may lie,
this means every individual should have a record that identifies
the status of actions to be taken so that any value can be
recorded.
Risk, monitoring is one of the central approaches used by a
company to eradicate any mitigating factors that tend to come
up in any process. In any plan, risk control is based on the
activities taken to manage the risk approach, validate risk
mitigation strategies and alternatives. The plan can be evaluated
based on taking corrective action when actual events occur;
assess impact on the project and the actions taken based on cost,
time, resources and more so, identify new risks resulting from
the risk mitigation actions. This plan can be effective if
measures such as, the use of a variety of software products to
provide a means to monitor electronic communication channels
for sensitive information are incorporated.
This strategy which can be implemented into the new process
without a formal system will ensure that every individual at
Apple is properly indoctrinated on all policies irrespective of
topic. This means that training sessions should be offered by
Apple on how to follow up on accomplishments and keep good
records based on individual responsibilities. With such an
approach, the organisation will tend to run smoothly without
any risks as the individuals develop a trend of being self-driven;
the new process will take some time integrate but should be
fully integrated over a short span of time.
With the help of our proposed management theories Apple
should be in a position to train every employee to rely on his or
her capabilities but not the stipulated policies. More so, this
will help them with adopting the new process since the
chemistry of self-adaptability will be developed in a more
concise manner. Educating and training everyone guarantees
success by taking control of every risk and ensuring they are
mitigated with causing further damage to the process.

References
Brown, S., Blackmon, K., Cousins, P., & Maylor, H. (2013).
Operations management: policy practice and performance
improvement. Routledge
Dow, W. & Taylor, B. (2009). Project Management
Communications New York, NY: John Wiley & Sons.
Kendrick, T. (2009). Identifying and managing project risk:
essential tools for failure-proofing your project. New York:
AMACON.
Spitzer, D. (2007). Transforming performance measurement:
rethinking the way we measure and drive organizational
success. New York: American Management Association.
Process Improvement Plan: Apple
Marvin Ross
Excelsior
1 Oct 17
Process improvement can be referred to as a series of
continuous processes that a company can deploy to improve its
products or services using. Process improvement involves the
evaluation of processes and resources to identify areas where
efficiency, effectiveness and flexibility can be improved or
upgraded. Better still, this process is undertaken to ensure that
it provides that much needed competitive edge to the company
while also aiding in the decision-making. Other than price,
throughput, quality, and responsiveness are the major processes
that lead to inefficiency . These are peripheral designs as they
can decrease costs and improve the process if efficient. In
addition, these processes will aid in identifying gaps in the
contemporary activities. This is achieved by providing a clear
vision to managers on the redundancies and inefficiencies

within the organization. Improved business processes equate to
better customer service, according to Nebraska & Nebraska
(2013) better customer service will result in profit growth. For
every company to remain competitive in the market, it has to
ensure that customer satisfaction is paramount. Healthy
processes will enable the company to realize the room for
improvement (Nebraska & Nebraska, 2013). This paper seeks
to elucidate and provide rationale for the use of resources such
as software, hardware, real estate, training, employee payment
for training and human capital.
The first resource is the software. This is a significant tool for
the improvement process as the world is turning into a global
village, therefore, the use of software is imperative to realize
process improvement. Software can be used in contexts such as
e-commerce, online bookings and other technological
advancements that are commonplace in the business
environment. They enable the business to truly be international,
again, increasing customer satisfaction as they can use software
from home thereby increasing effectiveness (Nebraska &
Nebraska, 2013).
The hardware involves creating goods that are appealing to the
customer, this should be in line with the customer requests. This
will ensure the tastes and preferences of the customers are met
at Apple. For real estate, the company can and should invest in
real estate as it is currently one of the most profitable sectors
globally. The profit realized in this area can be used to expand
into other markets and research. Training and its materials are
significant tools for the employees, there are numerous training
materials available to further upgrade the knowledge base of
Apple’s employees that include; instructor guides, job aids,
PowerPoint slides, icebreakers, activities and exercise books,
post assignment and promotional advertorials (Popham, 2011).
Advertorials can be designed to help improve the quality of the
tasks performed, particurly they can be used to ensure that the

new employees grasp the culture, methods and relationships at
Apple. Training funding must become a significant budget item
as it shows the employees how much Apple is investing in them.
Also, when companies pay for employees training, they ensure
that employees are keen and grasp the content exclusively
(Popham, 2011).
The major issue with human capital is how it is managed, to
ensure that there is adequate control of human capital the
management team should incorporate measures such as team
management and provisions for incentives. These incentives
shold be the rewards paid after achieving predetermined
milestones recognized by the trainers, management, and the
employees. Everybody should have a target goal in every sector
of the company to ensure that the process implementation is
easily integrated (The United States, Hanford Site (Wash,
United States, DESAI, & PHMC (US), 2009).
The improvement process is vital in any business. However, to
ensure that process improvements are well integrated, diverse
resources must be used to guarantee the success. The major
reasons why numerous resources must be used are as follows.
One, there is increased revenue when numerous resources are
incorporated, and used to the maximum. This is facilitated
through the interrelation in the usage of the resources which
will increase profits. Money, time and people are factors of
production therefore, they should increase the inventory
delivery. Similarly, using these tools in combination will reduce
administration costs as there will be fewer errors within the
company (The United States, Hanford Site (Wash, United
States, DESAI, & PHMC (US), 2009).
We intend to use to four to six months to ensure that the process
is fully integrated, all employees are trained and update all the
documents to reflect the changes. This time will be used to

ensure that all the drawbacks that come up with the new system
are well mitigated. Again, before fully integrating the process,
we will have to ensure that it is introduced gradually before do
away with the old process; this will help the organization to
realize the problems with the new system. Better still, training
the employees on how to cope with the new system will take
some time because some employees are quick to adapt to the
new changes compared to others who will shift gradually. Also,
updating the documents will take some time because the process
will be totally different from the old one (The United States,
Hanford Site (Wash, United States, DESAI, & PHMC (US),
2009).
We need resources to ensure that all the processes that we wish
to implement are well funded as they require a lot of resources.
They require time to be accomplished, time is a significant
factor as the processes will be integrated gradually to enable the
researchesr to realize their drawbacks. At the same time, money
is required for training and the new systems that will be used by
the new processes. Lastly, the people are vital as they will be
involved in the implementation of the process (Popham, 2011).
Financially, Apple has enough funds to support all these
endeavors, Apple is one of most profitable companies in the
world. Below is the profit margins realized by Apple in recent
years.
This is the profit margins of all products produced by Apple.
This demonstrates that Apple can fund all company’s endeavors
(Popham, 2011).
References
Nebraska, & Nebraska. (2013). Strategic plan, 2013-2016.
Popham, W. J. (2011). Transformative assessment in action: An

inside look at applying the process. Alexandria, VA: ASCD.
The United States, Hanford Site (Wash, United States,
DESAI, S. P., & PHMC (US). (2009). SNF project engineering
process improvement plan. Washington, DC: United States.
Dept. of Energy. Office of Environmental Management.
Process implementation
Marvin Ross
Excelsior
24 Sep 2017
Analyzing the marketing mix is not complicated when compared
to implementing the process. Marketing strategy demands a
decisive and pragmatic marketing plan aligned with core
business growth approaches. Implementation necessitates a
broad perspective which incorporates potential components that
would give Apple an edge its competitors. During the
implementation process, we would compare the different
theories of marketing and weigh them to come up with the
theory that is more beneficial to Apple. We must also compare
marketing positioning and differentiation strategies to ensure
that all the components involved in marketing Apple’s products
are incorporated. Therefore, we will evaluate the Go –To
Market strategy, new product launch strategy, channel conflict
management, return on marketing management and comparison
of strategic marketing service providers to know which strategy
to integrate (Kotler & Keller, 2016).
My integration timeline will be determined by the four
concepts. They include the strategies that make up the 4Ps,
product, place, price, and promotion. After evaluation and
examination on how to implement the different Ps in the
marketing mix. We will be able to create a timeline of the

implementation process. Prelimaniry projections reveal that it
will take two weeks for every P implementation, therefore, a
total of 8 weeks will used to implement the process. Moreover,
two weeks will be used to evaluate the best strategy of
marketing positioning and differentiation (Kotler & Keller,
2016).
This process will be beneficial to Apple since the
implementation process will ensure that all componets of
Apple’s marketing plan are addressed. This will provide a
platform where all benefits and drawbacks are critically
evaluated. Again, the approaches will provide a competitive
edge to the organization against other competitors. This will be
achieved by critically examining the strategies that will be
integrated into the marketing mix. These strategies will be used
to ensure that the uncertainties of venturing into new markets
are considered and ratified. Better still, the process
implementation will create job opportunities as Apple conducts
promotions in conjunction with the new process plan.
Additionally, all the processes in this approach will help Apple
to better guage consumer behavior. This will enable the
organization to make and market products that are consumer
friendly (Kerin & Hartley, 2018).
The chosen management theory will exclusively aid our goals
and objectives given the fact that the Ps represent the different
concepts used to develpe the marketing mix. In other words,
the P that represents the product form the goals and objectives
of ensuring the customers’ expectations (quality and
functionality) are met. In the context of place, the goal of
ensuring that products are where the customer would likely buy
them, in this case Apple products have to be in stock and at
retail stores for the convenience of the customer. To fulfill the
pricing strategy product pricing must reflect the real value of
the product, however pricing must also reflect the value to the
customer. The goal of promotion is met by ensuring that there is

communication with the customers, the objective is to ensure
consumers know why they need Apple products and why they
are willing to pay a premium price for Apple products.
Promotion ensures that there is an amicable flow of information
from the customer to the company and company to the customer
(Blythe, 2006).
References
Blythe, J. (2006). Marketing. London: SAGE Publications.
Kerin, R. A., & Hartley, S. W. (2018). Marketing: The core.
Kotler, P., & Keller, K. L. (2016). Marketing management.
Improving Marketing Methods
Marvin Ross
Excelsior
17 Sept 2017
Introduction
In the contemporary business context, marketing of products is
one of the most important operations that a company will take
on. It has been an evolving discipline and companies can be left
behind if they are stagnate regarding their marketing operations.
One of the more notable abstract charters in marketing is called
the marketing mix methodology. The marketing mix
methodology once had 4Ps to explain the fundamentals of
marketing, however with time this has significantly changed.
The 7Ps strategy has added the much-required layers of depth to
the marketing mix. The marketing mix can be referred to as the
methodology used by businesses and marketers to aid in
determining a product or brand offering. The theory suggests

that the four (seven) Ps can be utilized to enable marketing of
products in an organization. The rationale behind the selection
of this theory is that fact that it critically reviews how customer
satisfaction can be achieved, also given the fact that all
organizations aim to maximize their profits through marketing.
In this context, the major issue at hand is improving the
customer service delivery ("6. Marketing-Mix optimieren,"
2013). This will be achieved by incorporating the marketing mix
theory into Apple’s process weaknesses and turn them into
strengths. Also, this paper will review and determine if the
marketing mix theory can be integrated successfully into
Apple’s current processes. This will be facilitated by a critical
review of the weaknesses compared to the strengths of the
marketing mix theory. The paper will give insights and evaluate
if the process of Apple needs to be changed or revised.
Additionally, it will show that the new process will produce
better results than the old process and provide better service to
Apple’s customers. This will be achieved by providing data that
point out the weaknesses and inefficiencies of the old process
and how the new processes will address these inefficiencies
(Kucuk, 2016).
According to (Thommen (2015) the marketing Mix can be
elucidated as follows. Product, place, price, and promotion. In
the product context, the product should fulfill the customers’
expectations. Also, it should work and provide what the
customers expect to get. The major weakness of the process is
that fact that Apple has not been vigorous in producing other
products compared to the production of it’s iPhone. This
indicates that the product should meet the expectations,
therefore, according to the marketing mix the other products
other than iPhone should also fulfill the customers’
expectations. The theory suggests that products should be
available where the targeted customer gets it’s at their
convenience, in Apple’s case that would be in Apple stores but

again shipping is a huge problem. According to the marketing
mix, the organization’s products should be available via e-
commerce, online and other platforms that can be used to make
the products available to the customers. Apple Inc. is mainly
focused on providing the best quality of iPhone at the expense
of Mac PC (Meffert, Burmann, & Kirchgeorg, 2014). This is a
glaring weakness as one product may not be beneficial as two
therefore, Apple should ensure that they upgrade their products
equally to increase profits. Also, the prices of the products
should continue to reflect the value and quality of the products.
It’s worth noting that customers (particularly Apple) are usually
happy to pay a little more for something that works well for
them. Another tenet of the marketing mix is promoting the
products; factors of promotion include advertising, PR, sales
promotion, personal selling via social media, word of mouth
among others. These are major communication tools that can be
used in an organization to get word out about their products.
According to the marketing mix, the message should be
designed in a manner that will attract customers, informative
yet appeals to their emotions. This means that Apple’s shipping
issues can also be addressed communications tools. Apple
should focus on producing other products and upgrade its Mac
line, subsequently, they must also include these products into
their promotions process. Promotions increase sales thereby
increasing the market share of the company, promotions also
help to increase the customer base of a company. Another
benefit of advertising is that it increases the chances of
innovation when coupled with customer feedback. The
consumers propose how they want their products to function
(Meffert, Burmann, & Kirchgeorg, 2014).
Apple has very well developed policies, as a matter of fact
many businesses have adopted Apple’s policies on different
aspects of their own business. Despite their few weaknesses
which are normal in a company, they still have well-developed
policies and processes. Therefore, redesigning these processes

is the best measure for Apple Inc. The shipping process should
be revisited, and the philosophy possibly changed. The shipping
department at Apple should incorporate the marketing mix, to
ensure that their price, product, place, and promotion processes
have all been addressed. This involves incorporating the
explanation and sentiments on each tenet of the marketing mix.
This will ensure that all shipping concerns are well tackled in
the organization (Meffert, Burmann, & Kirchgeorg, 2014).
Reflection
Having incorporated the marketing mix methodology, the results
should be different because it was determined that the weakness
pointed out by the SWOT analysis can be mitigated by the
marketing mix theory. It is evident that the four Ps lead to
improvement of the process, at the same time, this approach
will aid in improving the customer’s service delivery,
streamlining the delivery process, employees’ satisfaction with
improved motivation or career development, and developing a
shared organizational vision (Thommen, 2015).
Better still, the marketing mix methodology provides a platform
for prudent allocation of resources both human and financial.
This results in customer satisfaction and profits to the firm,
additionally this theory helps in allocation of roles and
responsibility. One of the most imperative challenges is to
create a team atmosphere in the marketing process. By virtue of
specialty, some are accountable for product management, others
selling, and physical distribution. This is mainly enabled by the
marketing mix (Thommen, 2015). Also, the marketing mix aids
firms in planning their marketing on the basis of a set of
particular criteria and helps in implementing the objectives
therein. This can be achieved by separating the 4Ps and
focusing on implementing the objectives of each P. Better still,
the marketing mix can provide a competitive advantage to a
firm over its competitors, after using this theory and
incorporating its particular allocation of resources, meeting its

objectives and its overall contribution to the overall well-being
of the firm.
References
Marketing-Mix optimieren. (2013). Marketing, 384-408.
doi:10.15358/9783800646920_384
Kucuk, S. U. (2016). Marketing-Mix Modeling. Visualizing
Marketing, 83-93. doi:10.1007/978-3-319-48027-5_7
Meffert, H., Burmann, C., & Kirchgeorg, M. (2014). Marketing-
Mix. Marketing, 357-768. doi:10.1007/978-3-658-02344-7_4
Thommen, J. (2015). 8 Marketing-Mix. Marketing, 167-172.
doi:10.24096/9783039097135-167
Analysis of Apple
Marvin Ross
Excelsior
10 Sep 17
SWOT Analysis
Strengths
The major Strength of Apple’s process is that they utilize bulk
shipping, once they receive predetermined number of of units
they ship; bulk shipping reduces the cost of shipments which is
advantageous to the company. Again, their main focus is on
their flagship product the iPhone at the expense of products
like their Mac Book, but this too is a strength on its own. This
is because Apple Inc. has mainly focused on developing and
adding exclusive features to the iPhone. This has transformed
the iPhone into Apple’s top selling product. Again, its
uniqueness and it's inimitable has made it a brand of its own.

Thus realizing a lot of profit (Machajewski, 2017).
Weakness
The major weakness of the process is that fact that Apple has
not been vigorous in producing other products as they have
focused on iPhone. Other organizations are capitalizing on
Apple's failure. The inefficiency by Apple is not due to lack of
resources instead it is a management issue; Apple’s management
has neglected to keep it Mac products on the same level as it’s
iPhone. This has given Apple’s competitors a chance to rebuild
and make Apple Inc. customers more unhappy than Apple itself
(Völk, Degirmenci, & Breitner, 2014).
Opportunities
There are major opportunities that Apple can exploit in its
processes. One, the shipping process can be used as an
opportunity by simply exploring other shipping options to
deliver their products. Apple can also benefit from being
diverse in its product production other than iPhones. This
includes investing in the development of improved features for
products like its Mac computer line. These opportunities should
further expand their customer base. Huge profits can be used to
ensure that these processes are well funded (Machajewski,
2017).
Threats
There are major threats that are likely to be accompanied by
these processes. Due to their poor shipping policy, Apple Inc.
risks losing its customers to their competitors whom in most
cases can deliver their products within timeframes that are more
satisfactory to the customer. Lets keep in mind that customers
are always willing to pay more when they deem products or
services to be top notch. Again, the rising e-commerce may cost
Apple as their shipment policy is not customer friendly (Völk,
Degirmenci, & Breitner, 2014).

The contingency theory will exclusively match with the SWOT
analysis in place. This is because contingency theory works
mainly focuses on the phrase “it depends.” This brings to the
major presumptions of the theory which is the continued efforts
to recognize the best-suited management process in the in an
organization. Furthermore, the theory suggests that the best
style depends on the situation at hand. The situations at hand
are the contents of SWOT. Therefore, the process as analyzed in
the SWOT will be mitigated according to the content. In other
words, the strengths which are making profits by adopting other
shipping mechanisms will be dealt with according to the best
managerial strategy. In the context of weakness, the major
weakness of the process is that fact that Apple has not been
vigorous in producing other products as they have focused on
iPhone (Sarsby, 2016). The contingency theory will aid in
evaluating the strategy that can be utilized to ensure that Apple
Inc. is producing other products other than iPhone. Besides, the
opportunity context will be tackled by the contingency theory.
This involves using managerial approaches that fit opportunities
such as a huge participative method that will help to come up
with ideas that can be used to exploit the opportunities existing
in these processes. The contingency theory can be used to
mitigate the processes by adopting theories such as situational
to ensure that the threats in this processes are well mitigated
(Sarsby, 2016).
References
Machajewski, S. (2017). Steve Jobs: Founder of Apple Inc.
Sarsby, A. (2016). SWOT analysis.
Völk, T., Degirmenci, K., & Breitner, M. H. (2014). Market
introduction of electric cars: A SWOT analysis. Hannover: IWI.

4
Identifying Apple’s Struggle
Marvin Ross
Excelsior
3 Sep 17
Apple is an organization that it has its headquarters in
California, United States. The company deals manufacturers
different products like mobile phones, computers, software, and
accessories for both mobile phones and computers. The man
behind the successful company is the late Steve Jobs. Though
the company has its headquarters in California, it has branches
all over the world. However, as far as the production of its
products is concerned, the company opened its manufacturing
plant in China.
Shipping and imbalanced manufacturing of goods are the two
major issues that the company is dealing with. Apple iPhone 7
is one of the recent brands of the company. However, despite
the high anticipation by the customers, the product did not reach
a big number of customers as it was intended (Thao, &
Tsanthaiwo, 2017). The problem that has been associated with
that is the shipping process. In any given organization, there
must be a mechanism in place which helps an organization to
make sure that customers get the organization’s product at the
right time and in the right quantity. However, apple still lags
behind when it comes to meeting the demand of the customers
on the ground.
One of the reasons why apple is still struggling with the
shipping problem is because of the shipping organizations and
suppliers. In 2015, apple delayed shipping its smart watches
after the supplier supplied the company with faulty parts. Lack

of a competitive shipping company is also an issue when it
comes to the issue of shipping at Apple.
The sales of Mac PC have declined over the past few years.
Apple is making more profits in a month on iPhones than what
it makes on Mac PC in one year. The strategic team seems to
have focused its attention more on iPhones thus ignoring the
Mac PC. According to research, soon apple might not have its
market share on Mac PC since other organizations are
capitalization on Apple's failure. The inefficiency by apple is
not due to lack of resources by is a management issue; the
management has neglected the upgrade of its Mac PC.
Overreliance on specific shipping companies can be termed as
one of the factors contributing to Apple's shipping problem. The
factor has led to apple compromising on its shipping process
(Thao, & Tsanthaiwo, 2017). The factor is related to policies
and procedures because the company can choose to amend the
policies and only offer contracts to companies that are
dependable rather than waiting for companies which end up
disappointing. There are no defined rules when it comes to the
prioritization of products, and that is why the company is
regretting the manufacturing of Mac PC and paying much
attention to the product of iPhones.
Everything happening in an organization must be approved by
management. When the CEO of apple was asked about the
problems, he did not deny but promised that he was going to do
all he could control the situation (Walonick, 1993). The
admission by the CEO is an indication that the issue was related
to the management. At the same time, the management has been
given the power to make decisions concerning all processes and
therefore liable for any process failure.

The ethical issue evident in this case lies with the supplier. For
example, there was a time when a delay was caused because the
supplier provided faulty products (Brown et al. 2013).
Therefore, such an issue will be a concern in implementing the
improvement plan. On matters of social and legal conflicts,
there are none thus making it easy for the implementation of the
plan to take effect from the perspective.
References
Brown, S., Blackmon, K., Cousins, P., & Maylor, H.
(2013). Operations management: policy,
practice and performance improvement. Routledge.
Thao, T., & Tsanthaiwo, S. (2017). Apple Inc. In the Years to
Come.
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