Manthan Systems presents the cutting edge personalized promotion and customer targeting solution specifically for C-stores and Forecourt retailers - ARC TargetOne. This intuitive, cost effective, cloud hosted and easy to use product provides the Marketers with the right tools in their arsenal for promotions and campaign management – reaching the right customer, with right offer, at the right time and through the right channel. The product I battle tested with leading C-store chains in US and Mexico to provide a lift in margins up to 20%.

1. ARC TargetOne
Personalized Promotions
for C-Stores
Predict. Personalize. Profit.

2. What is happening in the C-Store world?
Diverse formats fulfilling variety of shopping needs
Fuel
Food
Quick trips
Slow Sales Growth:
Rapidly evolving
customer behavior
Competition from
other retail formats
in 2012

3. Multiple formats competing for the same wallet
Supermarkets
with fuel
C-store with fresh food
Attracting lunch-time customers
Taking away fuel
customers
What is your
strategy?
Drug stores
Taking away quick-trips
C-store with auto-service
Drawing away truckers and fleet
operators
C-store with premium
grocery
Targeting parents on the way
home

4. Looking at C-Store customers
Independent
Truckers
Fleet
operators
Nontruckers

5. Who is your customer today
54% sales from
households with income
< $40,000 pa
65% of households with
2 members or less
Women spend more time
at C-stores than men
Contemporary
lifestyle trends
Demand for
healthy and high
quality food
Women are the largest consumers
of coffee and fountain beverages
Declining
tobacco
consumption
Awareness
on fuel
conservation

6. How do you keep pace with the changing landscape?
By reaching the right
customer, with the right
message at the right time
through the right channel
Personalization is the key

7. ARC TargetOne can help you build a deep
connection with your customers
Target customers with
promotions relevant to them
Create new communication
opportunities with geotargeting, and scheduled and
triggered promotions
Time your messages and
influence their location Choice
Develop multi-channel
communication strategy
Measure and
perfect
marketing
execution

8. ARC TargetOne: unmatched personalization and
targeting capabilities
Micro-Segmentation
Offer Recommendation
Create and manage customer lists.
Inherit external lists.
Manage lists centrally to optimize
targeting
Customer Touch Control
Centrally manage customer’s touch
history, touch rules, channel preferences
and un-subscribes
Channel Performance
Track campaign and promotion
performance, channel effectiveness
Triggered Promotions
Respond to customer interactions &
basket conditions with appropriate
offers and messages
Configure intelligent rules for complex
scenarios
Recommendations based on customer
data and transaction history.
Algorithm matches the best offers to best
customers
Central Campaign Management
ARC TargetOne
Manage all permutations from a central
command center, achieving 100% control
Promotion Scheduling
Manage promotion calendars
Schedule automated communications weekly mailers, loyalty program
update, anniversary wishes

9. ARC TargetOne in action
Scenario
promotional campaign for fleet owners
• Reach out to truckers on the
road
• Offer value added
services, personal care, vehicle
service
• Cross –sell with fuel
purchases
• Target with high margin
in-store items
(snacks, beverages &
ready to eat)
• Set geo-location triggers
• Personalize notifications
on services and in-store
offers

10. ARC TargetOne in action
Scenario
making your marketing $$ work hard
Build loyalty among non-truckers
Tune your communication to customers’ trip needs
Rose has morning coffee
on the road:
Female
Friendly
John stops by for cigarettes:
Invite her in store with
offers on breakfast
He’d love an offer on
coffee?
My Time
Susie and her college mates
need a quick bite between
classes:
Fresh
Value Fast
Amber stops by to fill gas for a
weekend road trip:
Tell them about your
ready-to-eat menus
Entice her to stock up on
snacks and candy
Family
Time

11. Your customer is moving fast.
We help you keep pace
ARC TargetOne – target customers with offers they can’t refuse!
Explore how at
http://www.manthansystems.com/ca/arc-targetone