This presentation outlines the fundamentals of Inbound and HubSpot

2. Agenda
• Introduction to Inbound
• Introduction to HubSpot
• Workflow
• Personalization
• Segmentation
• Lead Scoring

3. 1. Inbound as a philosophy
(the “WHY?”);
2. Inbound as a methodology
(the “HOW?”); and
3. Inbound as a tool set
(the “PLAYBOOK”).
TOOL SET

9. Call-to-Action Landing Page Thank You Page

13. YOUR ABILITY TO
SEGMENT WILL BE A KEY
INDICATOR OF YOUR
INBOUND SUCCESS

14. Smart List
• Automatically update
• Permanently bound by list logic
• Examples: Lifecycle lists,
suppression or “block” list,
track offer engagement
SMARTS LISTS VS. STATIC LISTS

15. • Static List
• Don’t automatically update
• Manually add/remove contacts
• All uploaded lists arestatic
• Examples: One-off email
sends, infrequent email
campaigns, contact lists that
don’t change often
SMARTS LISTS VS. STATIC LISTS

18. • Leads who are nurtured with targeted content producea
20% increase in sales opportunities.
• 40% of consumers buy more from retailers whopersonalize
the shopping experience acrosschannels.
• Personalized emails improve click through rates by 14%and
conversion rates by 10%.
PERSONALIZATIONDRIVES RESULTS
SOURCE: HUBSPOT

26. Questions

27. 1.866.295.0733 | inbound@manobyte.com
www.manobyte.com