Easy guide to MBA students Rural Immersion Programme Visit the rural industries This program help in understanding the rural surrounding and market, this help building up of knowledge, development of creativity and making a proper decision making

1. RURAL IMMERSION PROGRAMME

2. Company visit
: 1
Company : PMT bricks chamber
Place : Thadagam
Date of visit : 30.03.19
Product manufactured : Bricks
Person contacted : Mr. MohanRajan, Managing
Director

3. About the Industry:
OWNER : MOHAN
RAJAN, MANAGING
DIRECTOR
BUSINESS TYPE :
FAMILY BUSINESS
REGISTERED
COMPANY
WORKERS :
14
OPERATES :
ALL MONTHS
MONTHS
EXCEPTION :
RAINY SEASONS.
USES :
CONSTRUCTION
PURPOSES
SUPPLY TO :
VARIOUS PLACES IN
TAMILNADU.

4. Manufacturing – Phases :
• 1) mining and storage of raw
materials
• 2) preparing raw materials
• 3) forming the brick
• 4) drying
• 5) firing and cooling and
• 6) de-hacking and storing
finished products

5. Learning outcome
we got to know how bricks are manufactured.

6. Company visit
: 2
Company : Yesodha Industries
Place : Kandiyur
Date of visit : 19.04.19
Product manufactured : Limestone
Person contacted : Mr. Senthil Kumar, Owner

7. About the Industry:
OWNER : SENTHIL KUMAR
(SOLE PROPRIETOR)
BUSINESS TYPE : FAMILY
BUSINESS
REGISTERED COMPANY WORKERS : 10 OPERATES : 7
MONTHS
EXCEPTION : RAINY
SEASONS.
USES :
CONSTRUCTION OF ROADS,
CONCRETE AND OTHER
BUILDING MATERIALS.
SUPPLY TO : VARIOUS
PLACES IN TAMILNADU.

8. Manufacturing - Phases :
• 1) Quarrying
• 2) Crushing – Screening -
Grinding
End product : Limestone
powder
• 3) Lime kiln
• 4) crushing –Screening -
Grinding
• 5) Hydration
End product : Slaked lime

9. Learning outcome:
Uses of limestone as it is important in manufacture of products that maintain our well being.

10. Village visit:
Kalyanapuram

11. About the village :
• Village : Kalyanapuram
• Taluk and distict : Thiruvaiyaru, Thanjavur
• Date of visit : 19.04.19 – 20.04.19
• Person contacted : Mr. Muralidharan, Ex-Panchayat leader
• Panchayat : Sarpanch (head of the village)
• Business : Agriculture
• Famous for : Kaveri river, Thiyagarajar temple

12. About the village:
• 400 houses
• Population: nearly 1300.
• agricultural laborer (ie.60%)
• workers (ie 30% as jobbers)
• 10% government staff.
• Proper supply of electricity
• Local buses every 5-10minutes between Thanjavur and Thiruvayaru.
• Government offices : Register office, court, electric board office

13. • 1 rural healthcare center
• 3 primary schools
• 2 Colleges nearby
• 1 public library
• Water facilities : 1100 liters water tank ( by corporation)
• Proper road facilities
• 6 small shops
• Banking facilities : CUB IOB
• sanitation and toilet facilities

17. Industries visited nearby:
1.SRINIVAS COCONUT
PRODUCTS
2.SATHAMMAI RICE
MILL
3.YESODHA
INDUSTRIES
4.RAJA MILKHOUSE:

18. • State government schemes : SHG (self help groups)
• Commercial location : thiruvaiyaru taluk – huge selling market
• Public works under implementation : vao office , panchayat board
• Entertainment sector: 1 children park, no theaters

19. Learning outcome
• The experience that we garnered by visiting the KALYANAPURAM village is unique
and revealing. We had wonderful experience of the village life and economy
• Knowledge on the rural areas can helpful in developing our ability and enrich in
dealing the people that could be implemented in our curriculum activities and in our
Academics