2. • Patanjali - About
• Patanjali - History
• Patanjali - Founders
• Patanjali - Name, Logo & Tagline
• Patanjali - Vision and Mission
• Patanjali - How Did It Achieve Success?
• Patanjali - SWOT Analysis
• Patanjali - Products & Production
• Patanjali - Why Did It Saw Downfall?
• Patanjali - Growth & Revenue
• Patanjali - Competitors
• Patanjali - Achievements & Recognitions
• Patanjali - Future Plans
3. Patanjali Dyanamics
• Patanjali = Baba Ramdev + Ayurveda + Organic + Healthy + Desi + People's
Trust + Quality Product.
• The combination of all makes Patanjali a dynamic business model in a country
like India.
• Patanjali Ayurved Limited was established in 2006 with the thought of rural
and urban development. The company is not merely an organization but a
thought of creating a healthy society through Yoga and Ayurveda. The
company manufactures cosmetics, ayurvedic medicine, and food products.
4. Patanjali - Company Highlights
Company Name Patanjali Ayurved
Headquarters Haridwar, Uttarakhand, India
Founders Baba Ramdev & Acharya Balkrishna
Sector Consumer goods & Healthcare
Founded 2006
Parent Company Patanjali Ayurved Limited
Website www.patanjaliayurved.org
5. Patanjali - Name,
Logo & Tagline
• The word "Patanjali" is a compound name from"patta" (meaning
falling, flying) and "añj" (honour, celebrate, beautiful) or "añjali"
(reverence, joining palms of the hand). The meaning of Patanjali is
'Famous Yoga Philosopher' or 'The author of Yoga sutras'.
• The tagline of Patanjali is "Prakriti ka Aashirwad" which signifies that
it uses Ayurveda (something that is perceived as a healthcare
approach) and organic and natural ingredients to create a wide range
of products, thus beautifully depicting an illusion in the mind of the
customer that the product they're using is really a nature's blessing.
6. In 1995, Baba Ramdev was a little-known yoga teacher in Haridwar when his close associate, Acharya Balkrishna, and he
set up Divya Pharmacy
For the first three years, till 1998, they distributed the medicines free
While Ramdev does not hold a stake in Patanjali Ayurved, he is the face of the firm and endorses its products to his
followers across his yoga camps and television programs. Balkrishna owns 94% of the company and serves as its
managing director. He is a close aide of Baba Ramdev.
Acharya Balkrishna is India's Third youngest Billionaire with US$2.3 billion wealth as per the Forbes list of India's 100
Richest People (May 2021).
7. Patanjali - Vision and Mission
VISION
• Keeping Nationalism, Ayurved and yoga as their pillars, Patanjali is committed to
creating a healthier society and country by bringing the blessings of nature into the
lives of people in the form of Ayurveda, a healthcare approach that is religious and
spiritual. Having said that, Patanjali is all set to create a history in the Indian FMCG
sector.
MISSION
• Ayurveda has its foundation laid in ancient times as a healthcare approach but
people have been neglecting it. So, there when Patanjali came into the picture to
make India an ideal place for the growth and development of Ayurveda and a
prototype for the rest of the world by upbringing awareness among people.
8.
9. How Patanjali achieved success?
• Pricing of Products - the motivation behind Patanjali is Upkar and not Vyapar.
• Swadeshi Factor
• Baba Ramdev Buzzing Personality
• Branded House Strategy – ONE Brand
• Distribution & Supply Strategy
• Promotion Strategy
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17. Patanjali Products
• Patanjali has a wide range of quality products - Natural Food Products, Natural
Health Care, Natural Personal Care, Ayurvedic Medicines, Herbal Home Care &
Patanjali Publication with
• 50000000+ consumer reach,
• 300000+ stores reach,
• 1000+ products and
• 5000+ Patanjali stores.
• Patanjali Ayurvedic producing more than 300 drugs for treating a wide scope of
sicknesses and body conditions, from normal cold to ceaseless paralysis
• Fabricating conventional garments like Kurta, Pyjama and jeans.
18.
19. Patanjali - Why Did It Saw Downfall? -2018
• Since the introduction of the goods and services tax (GST) hit its operations in 2017,
Patanjali has not managed to recover from the low growth cycle. As a result, its top
line declined 10% in FY18.
• Patanjali didn't focus more on advertising as a result faced a decline in its sales
because people were not aware of its natural and organic products
• Ignoring Competition
• Poor Management: After gaining huge popularity among consumers, Patanjali
diversified itself among various sectors besides FMCG. It became difficult to
manage the business verticals and ensure quality checks of the products
20. Patanjali - Competitors
The top competitors of Patanjali are:
• Dabur India
• Procter and Gamble
• Marico
• ITC
• Nestle Ltd.
• HUL (Hindustan Unilever Limited)
• Baidyanath
• Emami
• Himalaya Herbal
21. Patanjali - Achievements & Recognitions
• In 2016, Patanjali was awarded the "Bharat Jyoti Award" by the India
International Friendship Society
• "Bloomberg Special Recognition Award" to Acharya Balkrishna in 2016
• In 2014, Patanjali was recognized as an "Ayurveda Expert" in an Ayurveda
Summit, held in Gujarat
• "Manav Ratna" award by Antarrashtriya Manav Milan Organization in 2013
• Honoured by "Sanskrit Prasarini Sabha", Assam in November 2013
• Awarded "Spirit and Entrepreneurship Award" towards humanity by ISOL
Foundation in 2011
• "UNSDG 10 Most Influential People in Healthcare Award" to Acharya
Balkrishna.
• The revenue of Patanjali was recorded $4.2 Billion in 2021.
23. Conclusion
• Also, it has tied up with retail chains like Future Group, Reliance Retail, Hyper
City, and Star Bazaar. The ongoing declarations of a Rs. 1,600 crore
sustenance park in Noida and a Rs. 1,200 crore creation office in Assam
highlight the buzz around Patanjali's arrangements to showcase the
organization's hearty extension plan.
• With a growth rate of 130%, the Patanjali Group is planning to make a foray
into major global markets. As the group is already present in markets like
the US, Canada, UK, Russia, Dubai and some European countries
