BA 213 SALES MANAGEMENT

1. E- COMMERCE
MANELYN D. PANOY
MBA- STUDENT DR. SHIRLEY M. GALVEZ
PROFESSOR

2. TOPICS
E- COMMERCE: INTRODUCTION & CONCEPTS
E-COMMERCE Marketing
Concept of E-Commerce
Need and Advantages of E-
commerce
E-commerce vs Traditional Commerce
Challenges of E-commerce

3. TOPICS
Legal Aspects of E-commerce
Security Issues of E-Commerce: Firewall
Impact of E-commerce During COVID-19

4. E- COMMERCE: INTRODUCTION & CONCEPTS

5. E- COMMERCE: INTRODUCTION & CONCEPTS

6. E- COMMERCE: INTRODUCTION & CONCEPTS

7. E- COMMERCE: INTRODUCTION & CONCEPTS

8. E- COMMERCE: INTRODUCTION & CONCEPTS

27. CHALLENGES OF E-COMMERCE

29. ECOMMERCE BUSINESS CYBER-SECURITY:
1. Authentication ensures that sellers and buyers present their identity
verification to guarantee transaction safety.
2. Integrity maintains the information’s consistency and accuracy, and assures
that stored data has not been modified without authorization.
3. Privacy refers to protecting customers’ sensitive data from unauthorized
parties.
4. Non-repudiation confirms that both buyers and sellers received the
information sent from each other. In other words, buyers can’t deny the
legitimacy of a recorded transaction.
5. Availability of the eCommerce website increases online visibility, search
engine rankings, and site traffic. assures that access to eCommerce website’s
data is timely, available, reliable, and restricted to authorized users.
6. Compliance sticks with numerous industry regulations and standards that
eCommerce businesses should follow to minimize security risks and avoid
penalties for non-compliance.

30. LEGAL ASPECTS OF E-COMMERCE
 Consider Agreements with Online Service Providers
 Consider Domain Name Selection
 Protect Website Content
 Create Enforceable Online Contracts
 Utilize Appropriate Protective Provisions in Online Terms of Use
 Seek Available Immunity for Copyright Infringement
 Avoid Trademark Infringement
 Remember the Rights of Privacy and Publicity
 Seek Available Defamation Protection
 Provide Information Security
 Know Taxation Obligations
 Consider Insurance

33. IMPACT OF E-COMMERCE DURING COVID-19
COVID Ecommerce Trends
The digital economy boomed during the COVID-
19 crisis. As people embraced social distancing,
they turned to online shopping more than ever
before. 67% of consumers report they shop
differently now due to COVID-19.

34. 1. NEW TRENDING PRODUCT CATEGORIES.
• 20-30% of business moved online during pandemic’s
peak
• Online grocery penetration settled at 9-12% at the end of
2020
 Home goods and fitness products saw sales growth,
too. Recreational goods spending increased by 18% due
to increased spending on home gym equipment and
the furnishings and household equipment sector grew by
5.7%.

35. 2. LOWER LOYALTY.
 For a wide variety of reasons, consumer loyalty to
their typical brands has fallen. eMarketer
reports that in mid-2021 more than 80% of
consumers reported buying a different brand than
usual — and that’s a trend that started early on in
the pandemic. Today’s reasons are typically around
lower prices (65%) and out-of-stock products
(51%).

36. 3. CONTACTLESS PAYMENT.
It’s not practical to expect that online
transactions could replace every single in-
person purchase. That’s why big strides were
made over the course of the pandemic in
various contactless payment options.

37. 4. CORONAVIRUS-FRIENDLY FULFILLMENT.
While some shoppers turned to digital
commerce, others made use of new or
expanded pick-up or delivery options from
their local, physical stores.

38. 5. SOCIAL MEDIA SHOPPING.
 Several social media platforms took advantage of higher
online retail demand by adding more commerce
features, enabling shoppers of participating online
retailers to browse and purchase products without ever
leaving the platform. These platforms are typically
closely integrated with ecommerce platforms so that
ecommerce operators can easily promote their products
in multiple places.

39. THANK YOU