Ecommerce Overview 2013

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Ecommerce Overview 2013

  1. 1. E-COMMERCEOVERVIEW Terry A. Morris, Ed.D.1
  2. 2. E-Commerce OverviewAgenda Describe E-Commerce Demographics and Statistics  Who’s online?  Who’s buying online? Benefits and Risks of E-Commerce E-Commerce Business Models E-Commerce Retail Sales Statistics E-Commerce Growth2
  3. 3. What is E-Commerce? Take a few moments and jot down some phrases that come to mind when you think about e-commerce… What does e-commerce mean to you?3
  4. 4. What is E-Commerce? You may have thought about… Shopping online Purchasing online Selling or bidding on eBay Paying bills online Banking online E-Commerce provides these functions and many more.4
  5. 5. What is E-Commerce?Here is a formal definition…The integration of communications, data management, and security technologies to allow individuals and organizations to exchange information related to the sale of goods and services.Major functions of E-Commerce include:  the buying of goods,  the selling of goods, and  performance of financial transactions on the Internet.5
  6. 6. Who is Online?If you are like most U.S. adults, you are regularly online and use the Web.6
  7. 7. Who is Online?Per Pew Internet & American Life Project, May 2010 SurveyInternet Users:  Wide range of ages, ethnicity, and income  82% of Adult Women  80% of Adult Men  94% of age 18-29  89% of age 30-49More statistics: http://www.pewinternet.org/Static-Pages/Trend-Da7
  8. 8. Who is Buying Online?Have you shopped or made a purchase online?Researched a purchase: 78%Make a purchase: 71%Online travel reservations: 65%Online Banking: 61% http://www.pewinternet.org/Static-Pages/Trend-Data-(Adults)/Online-Activi8
  9. 9. Use by Generation9 http://www.pewinternet.org/Infographics/2010/Generations-2010-Summary.aspx
  10. 10. E-Commerce Benefits for Consumers Convenience Easier Comparison Shopping Wider Selection of Goods10
  11. 11. E-Commerce Risks for Consumers Possible Security Issues Possible Privacy Issues Purchasing from photos & descriptions Possible difficulty with returns11
  12. 12. E-Commerce Benefits for Businesses Reduced Costs Increased Customer Satisfaction More Effective Data Management Potentially Higher Sales12
  13. 13. E-Commerce Risks for Businesses Need for a robust, reliable web site Fraudulent transactions Customer reluctance to purchase online Increased competition13
  14. 14. E-Commerce Business Models B2C – Business-to-Consumer B2B – Business-to-Business C2C – Consumer-to-Consumer (eBay!) B2G – Business-to-Government14
  15. 15. Dept. of Commerce Census Bureau Retail E-Commerce Stats Estimated Quarterly U.S. Retail E-commerce Sales (Billions of dollars) http://www.census.gov/retail/
  16. 16. E-Commerce GrowthForrester Research:Online Retail Sales Will Grow To $250 Billion By 2014http://techcrunch.com/2010/03/08/forrester-forecast-online-retail-sales-will-grow-to-250-billion-by-2014/
  17. 17. The Influence of the Web on Commerce Forrester Predicts Growth in Web-influenced Sales17
  18. 18. E-Commerce GrowthMore consumers moving from dial up to broadband connectionsRetailers improving their coordination between online and in-store operationsSales are shifting away from storesMobile CommerceSocial CommerceDaily Deal Websites (http://groupon.com)http://blogs.wsj.com/digits/2010/03/08/e-commerce-growth-slows-but-still-out-paces-retail/http://www.sescommerce.com/ecommerce-growth.asphttp://www.emarketer.com/Report.aspx?code=emarketer_200077018
  19. 19. The EndInterested in E-Commerce?Consider enrolling in:WEB 240 E-Commerce Development19

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