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Content-First Content Management

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Slides from my presentation at WordCamp Vancouver 2015

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Content-First Content Management

  1. 1. Content-First Content Management WordCamp Vancouver 2015 @mandiwise
  2. 2. CMS
  3. 3. C
  4. 4. –Erin Kissane “Hoping that a content management system will replace this kind of human care and attention is about as effective as pointing a barn full of agricultural machinery at a field, going on vacation, and hoping it all works out.”
  5. 5. Content Is hard • Content takes time • Content is expensive • Content is political • Content often has a legacy
  6. 6. –Kristina Halvorson “Planning for the creation, delivery, and governance of useful, usable content.”
  7. 7. External User Needs Access information on starting, growing, or exiting a business Get one-on-one support and expert advice Connect with other local entrepreneurs and opportunities Generate self-sustaining revenue Position itself as a trusted authority and go-to resource for entrepreneurs Fulfill commitments to external funders, partners, and sponsors Business Objectives
  8. 8. Kick-off IA CS Design Coding Launch Internal interviews Stakeholder meetings Secondary research Project scoping Card sort Data analysis Tree test Sitemap Inventory & audit Content clean-up Metadata clean-up Content templates Workflow design Migration plan Navigation design Wireframes Comp design HTML prototypes Basic theme build Advanced features 3rd-party integrations Cross-browser QA testing Content migration Went live! January 2014 February 2015
  9. 9. Photo Credit: Dennis Jarvis
  10. 10. 1. Wrangling 2. Adapting 3. Governing
  11. 11. Wrangling
  12. 12. Discovery Tools • Stakeholder meetings • Content inventory / quantitative audit • Qualitative audit • Analytics review
  13. 13. Messages!
  14. 14. Only the Beginning…
  15. 15. Adapting
  16. 16. Work to be done • Content templates • Content and metadata clean-up • Database and admin input structures • Workflow design • Migration plan
  17. 17. Content requires Design
  18. 18. Photo Credit: Jon Worth
  19. 19. Blobs vs. Chunks
  20. 20.
  21. 21. Modularity FTW! • Full-meal deal website realignments are painful and expensive • Modularity helps people take care of their content ecosystem over time • Structured content is re-purposable content
  22. 22. Photo Credit: Sarah Severson
  23. 23. Energy Efficiency Energy conservation Energy Saving Save Energy
  24. 24. Energy Efficiency Energy conservation Energy Saving Save Energy
  25. 25. IP Intellectual Property
  26. 26. Pintrest Pinterest
  27. 27. Content Editors are Users Too.
  28. 28. Designing Workflows • User roles • Post statuses • Revisions • Dashboard widgets • Admin columns
  29. 29. Forget the page. It’s time to C.O.P.E.
  30. 30. much api WOW very mccue such json so rest
  31. 31. Governing
  32. 32. Photo Credit: k rupp
  33. 33. The “Day 2” Problem
  34. 34. –Gerry McGovern “A typical CMS is like a digestive system with no capacity to poop.”
  35. 35. Photo Credit: Walter Parenteau
  36. 36. Why This Happens • No post-launch plan! • Lack of buy-in and training • Inadequately structured content fields • Tools mismatched to workflow and needs
  37. 37. Wrangling Adapting Governing
  38. 38. Take-Aways • Plans are not strategies • Content first, because it informs all other things • Content requires design • Content editors are users too
  39. 39. Questions?! Twitter or GitHub: @mandiwise

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