Content-First Content Management

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Mandi Wise

Slides from my presentation at WordCamp Vancouver 2015

Technology

Content-First
Content Management
WordCamp Vancouver 2015
@mandiwise

–Erin Kissane
“Hoping that a content management system will
replace this kind of human care and attention is
about as effective as pointing a barn full of
agricultural machinery at a ﬁeld, going on
vacation, and hoping it all works out.”

Content Is hard
• Content takes time
• Content is expensive
• Content is political
• Content often has a legacy

–Kristina Halvorson
“Planning for the creation, delivery, and
governance of useful, usable content.”

External
User Needs
Access information on starting,
growing, or exiting a business
Get one-on-one support and
expert advice
Connect with other local
entrepreneurs and
opportunities
Generate self-sustaining
revenue
Position itself as a trusted
authority and go-to resource
for entrepreneurs
Fulﬁll commitments to external
funders, partners, and sponsors
Business
Objectives

Kick-off IA CS Design Coding Launch
Internal interviews
Stakeholder meetings
Secondary research
Project scoping
Card sort
Data analysis
Tree test
Sitemap
Inventory & audit
Content clean-up
Metadata clean-up
Content templates
Workﬂow design
Migration plan
Navigation design
Wireframes
Comp design
HTML prototypes
Basic theme build
Advanced features
3rd-party integrations
Cross-browser
QA testing
Content migration
Went live!
January 2014 February 2015

Discovery Tools
• Stakeholder meetings
• Content inventory / quantitative audit
• Qualitative audit
• Analytics review

Work to be done
• Content templates
• Content and metadata clean-up
• Database and admin input structures
• Workﬂow design
• Migration plan

Modularity FTW!
• Full-meal deal website realignments are painful
and expensive
• Modularity helps people take care of their
content ecosystem over time
• Structured content is re-purposable content

Energy Efficiency
Energy conservation
Energy Saving
Save Energy

Designing Workflows
• User roles
• Post statuses
• Revisions
• Dashboard widgets
• Admin columns

much api
WOW
very mccue
such json
so rest

–Gerry McGovern
“A typical CMS is like a digestive system
with no capacity to poop.”

Why This Happens
• No post-launch plan!
• Lack of buy-in and training
• Inadequately structured content ﬁelds
• Tools mismatched to workﬂow and needs

Take-Aways
• Plans are not strategies
• Content ﬁrst, because it informs all other things
• Content requires design
• Content editors are users too

Questions?!
Twitter or GitHub: @mandiwise

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Content-First Content Management

1. Content-First Content Management WordCamp Vancouver 2015 @mandiwise

2. CMS

3. C

4. –Erin Kissane “Hoping that a content management system will replace this kind of human care and attention is about as effective as pointing a barn full of agricultural machinery at a ﬁeld, going on vacation, and hoping it all works out.”

5. Content Is hard • Content takes time • Content is expensive • Content is political • Content often has a legacy

6. –Kristina Halvorson “Planning for the creation, delivery, and governance of useful, usable content.”

7. External User Needs Access information on starting, growing, or exiting a business Get one-on-one support and expert advice Connect with other local entrepreneurs and opportunities Generate self-sustaining revenue Position itself as a trusted authority and go-to resource for entrepreneurs Fulﬁll commitments to external funders, partners, and sponsors Business Objectives

8. Kick-off IA CS Design Coding Launch Internal interviews Stakeholder meetings Secondary research Project scoping Card sort Data analysis Tree test Sitemap Inventory & audit Content clean-up Metadata clean-up Content templates Workﬂow design Migration plan Navigation design Wireframes Comp design HTML prototypes Basic theme build Advanced features 3rd-party integrations Cross-browser QA testing Content migration Went live! January 2014 February 2015

9. Photo Credit: Dennis Jarvis

10. 1. Wrangling 2. Adapting 3. Governing

11. Wrangling

12. Discovery Tools • Stakeholder meetings • Content inventory / quantitative audit • Qualitative audit • Analytics review

13.

14.

15. Messages!

16.

17.

18. Only the Beginning…

19. Adapting

20. Work to be done • Content templates • Content and metadata clean-up • Database and admin input structures • Workﬂow design • Migration plan

21. Content requires Design

22.

23. Photo Credit: Jon Worth

24. Blobs vs. Chunks

25. ≠

26.

27. Modularity FTW! • Full-meal deal website realignments are painful and expensive • Modularity helps people take care of their content ecosystem over time • Structured content is re-purposable content

28.

29.

30.

31. Photo Credit: Sarah Severson

32. Energy Efficiency Energy conservation Energy Saving Save Energy

33. Energy Efficiency Energy conservation Energy Saving Save Energy

34. IP Intellectual Property

35. Pintrest Pinterest

36.

37. Content Editors are Users Too.

38.

39. Designing Workflows • User roles • Post statuses • Revisions • Dashboard widgets • Admin columns

40.

41.

42. Forget the page. It’s time to C.O.P.E.

43. much api WOW very mccue such json so rest

44. Governing

45. Photo Credit: k rupp

46. The “Day 2” Problem

47. –Gerry McGovern “A typical CMS is like a digestive system with no capacity to poop.”

48. Photo Credit: Walter Parenteau

49. Why This Happens • No post-launch plan! • Lack of buy-in and training • Inadequately structured content ﬁelds • Tools mismatched to workﬂow and needs

50.

51.

52.

53.

54. Wrangling Adapting Governing

55. Take-Aways • Plans are not strategies • Content ﬁrst, because it informs all other things • Content requires design • Content editors are users too

56. Questions?! Twitter or GitHub: @mandiwise

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